MacIntyre’s Post

As the Olympics come to and end my biggest surprise was learning that there is a break dancing competition. That I was not aware of. While it's super fun to watch and interesting, I just don't get how that is an Olympic "sport"? I'm not questioning the skill, strength or discipline it requires. But a sport? It's also interesting to judge something like that. Although, I suspect there are certain "moves" like in gymnastics that judges are able to gauge the execution of. Furthermore, is a breakdancer considered and "athlete" or a dancer? Not sure I have the answer? Maybe it doesn't matter :). It's amazing to consider the discipline, drive, tenacity and grit required to get to that level of competition regardless of the activity or sport. #olympics #breakdancing #highperformance #leadership #sundaythoughts

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What happened to Jordan Chiles is just another day in the life of every Black woman working in any part of the world, sorry to say even in those nations where we are not the "minority". If this happened on a global stage where everyone was watching, imagine what goes on behind closed doors. It's the reason so many women, especially Black women are all of a sudden entrepreneurs. It's the reason so many organizations lack true representation of a cross-section of society in leadership. It's the reason so many Black + Brown people are missing from equity partnership. It's the reason Black people remain the least financially stable in the entire world. How many times have we been told to ignore the glaring data that shows us exactly what we experience in real time every day that we show up and show out? How many times have we been shushed for speaking truth and calling folks "out" "in" "up" "down" and "sideways" to effect the change we should have seen 30 odd years ago? Unfortunately, this is just another example of Black woman watching the pay, promotion, benefits or perks associated with her excellence being siphoned away because of some technicality. When will we stop giving the benefit of the doubt when time and time again our doubts have benefited us?

An unspoken conversation that we need to have: Black women do not always root for each other in the workplace. In fact, I've definitely experienced more than one instance where I've felt sabotaged by a Black woman that I thought was rooting for me. It stings when you experience sabotage. It stings even more when it comes from someone you thought was on your team. Unfortunately, this is a symptom of a larger systemic issue. One reason this occurs is because the pressures of racism and sexism in professional environments can lead to competition rather than collaboration among Black women, as we are often made to feel there are limited seats at the table. But Simone Biles, Rebecca Andrade, and other Black women Olympians have shown us a different narrative - even when the seats at the "table" are literally limited. Watching Black women compete fiercely yet support each other wholeheartedly has been inspiring. This is the model we need in our workplaces. By fostering a culture of mutual respect, mentorship, and empowerment, we can break down the barriers that were meant to divide us and create spaces where Black women can thrive together. Let's find ways to keep rooting for each other, celebrating our achievements, and acknowledging that there is room for all of us to WIN. Together, we can redefine what success looks like and ensure that everyone has the opportunity to SHINE. #RootingForEverybodyBlack #BlackWomen #Win #WomenInTheWorkplace #MentorshipMatters #OlympicInspiration

I am sure that everyone, just like myself, has become an expert at all the Olympic sports since the start of these Games (the GB woman in the Skeet Shooting was cheated by an awful judge decision!) I love Sport Climbing, so I am made up that it's become a fixture in recent Games - the Speed Ascent is unreal to watch and I am in awe at the Bouldering skills. However I still can't believe that Break Dancing is a sport this year, although the Olympics do have form with their odd choices throughout history. In no particular order, here are my top 3 strange Olympic sports: * Pistol Dueling (1908) - Harks back to a more civilized time, though apparently no gauntlets were thrown down and they at least had the decency to use wax bullets. Still must have hurt though, surely? * Solo Synchronized Swimming (1984 - 1992) - I need answers. How can you be synchronized with yourself? How did someone see this at the first Games and then go, "Yep, more of that next time please"? * Tug of War (1900 - 1920) - Come on, this doesn't need an explanation. Who wouldn't watch this, get it back right now! #Olympics #TeamGB #Climbing #BringBackTugOfWar

CRM vs DIGITAL MEDIA Performance?: Waste & Revenue Accountability. Athletes like Simone Biles, excel when they eliminate every possible source of waste in their movements to execute routines worthy of gold - and achieve audience fame. What if markers could perform with equal precision on behalf of their brands? Take Digital Media for example. Have you ever noticed how often #DigitalMedia gets most of the attention – often perceived as a painful cost of doing business, with budgets that dwarf CRM? Typically low precision, spray and pray execution. Even when #CRM business cases seem to have a much better ROI? This is partly understandable given the multiple goals Media serves, beyond driving conversions. Root causes of media budget waste run deep, are complex to address, and addressed in isolation with classic attribution models for optimal performance doesn't work. As the saying goes: ‘Half the money I spend on advertising is wasted; the trouble is I don't know which half.’ There a better way to deliver marketing performances worth of GOLD. To get there it takes courage, leadership, and VISION to radically shift the paradigm towards AUDIENCE DATA-LEAD MARKETING, away from channel centric marketing channels. Getting started: 1.     The Blueprint: design an holistic, omnichannel, audience-data centric approach. 2.     Unification: connect existing customer data to unique CIDs; and traffic sources to UIDs 3.     Intelligence: when you have the customer histories, harvest the embedded intelligence. Apply the latest #AI analytics to detect cohorts, key segments and attributes 4.     Audience: use customer intelligence to clearly define ICPs – Ideal Customer Profiles, and for #B2B companies – ISPs – Ideal Stakeholder Profiles. 5.     Execution Model: Use this customer data-lead marketing framework to design an omnichannel go-to-market execution model. Simplify personalization at scale, in the same process. And this is key!...: 6.     Analytics: Develop Audience-Centric reporting. Not Channel-centric. Analyze the impact and engagment on specific audiences based on the sum total of behavioral signals generated from all channels including organic, paid (media), social media, CRM, trade-shows, PR, etc. This is a high level outline. The bitch is in the details, as they say. Keep it pragmatic. The good news is that with the right partners, companies can get help with a running start. Personally with my clients, I bring to the table cutting edge #SaaS-Lead Managed Service partners like Zeta Global, with whom I have collaborated for years. To learn more on how to set up an Audience-Lead Data Marketing #GTM framework and roadmap – contact me. For inspiration on the latest #AI #CustomerTech trends and to hear from the gold medalist herself, join me at this event below. Register via link in comments. #CDP #DSP #ESP #MarTech #MarTech Florian Grouffal Alain Thys Filip Lauweres

Respecting your opponent: Key to Elevation

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