Megan Nichols’ Post

Check out Amy Marti's latest blog - the importance of employer branding!

Do you craft a cohesive and compelling narrative when interviewing top talent? Amy Marti's insights on employer branding highlight its crucial role in attracting leaders who seek meaningful missions and supportive cultures. Equally vital is your personal brand as an interviewer. As an executive or key stakeholder, your personal brand shapes the candidate’s perception of the organization. By aligning your personal brand with the employer brand, you create a powerful, unified message that resonates deeply with the right top talent.

Employer Branding- Key to attract best talent? - According to LinkedIn, 72% of recruiting leaders worldwide say employer branding has a significant impact on hiring. - A Glassdoor survey found that 79% of job seekers are likely to apply to a job if the employer actively manages its employer brand. - LinkedIn reports that companies with strong employer brands see a 50% increase in the quality of candidates and a 50% decrease in cost-per-hire. - According to a study by Universum, organizations with strong employer brands have 28% lower turnover rates compared to those with weaker brands. - Research by TalentNow indicates that companies with strong employer branding can reduce recruitment costs by up to 50%. - A study by CareerBuilder revealed that 84% of job seekers consider a company's social media presence when deciding whether to apply for a job When was the last time you evaluated your employer brand's impact on your talent acquisition efforts? In today’s hyper-competitive job market, a standout employer brand is not just a 'nice to have' but a necessity. Companies with a strong employer brand are three times more likely to hire the right talent. This means your company’s mission, vision, and values should be shining through your website, careers pages, job postings, and social media channels. So, how can you boost your employer brand? 1. Reflect your company's culture and values consistently across all platforms. 2. Write compelling, transparent job descriptions that attract the right candidates. 3. Invest in employee testimonials and success stories to build trust and authenticity. 4. Prioritize candidate experience with clear communication and a streamlined recruitment process. By taking these steps, you'll not only attract top talent but also create an engaging and appealing work environment that retains them. Building brand is not just a days effort but an every day ritual! How are you building your brand today? #employerbranding #talentacquisition #jobmarket #companyculture #hiringpractices #recruitmentstrategy #employerbrand #employertestimonials #candidatesexperience #workenvironment

What strategies are you exploring to attract and retain talent in today's competitive job market? Recruiting and retaining qualified personnel remains a challenge for HR departments, often becoming a costly and time-consuming process. This article highlights how digital marketing tools can transform recruitment efforts by enhancing reach and efficiency, from optimising job postings with SEO to utilising targeted social media advertising. Additionally, practices like employer branding, storytelling, and employee advocacy play crucial roles in engaging candidates and existing employees alike. #Recruitment #DigitalMarketing #EmployeeEngagement

What strategies are you exploring to attract and retain talent in today's competitive job market? Recruiting and retaining qualified personnel remains a challenge for HR departments, often becoming a costly and time-consuming process. This article highlights how digital marketing tools can transform recruitment efforts by enhancing reach and efficiency, from optimising job postings with SEO to utilising targeted social media advertising. Additionally, practices like employer branding, storytelling, and employee advocacy play crucial roles in engaging candidates and existing employees alike. #Recruitment #DigitalMarketing #EmployeeEngagement

Helping you Hire - what's an employer brand and why does it matter? 🚀👥💼✨ In today's recruitment market, you're competing with other employers to hire good people. So you need to do some marketing when you want to hire. What makes you distinctive as a business? What do people say about you when they describe your company? If you're a business owner who's spoken with anyone in marketing then you'll probably be aware that your business has a brand, whether you like it or not. Hopefully, you do some things to communicate your brand to your potential customers, so that they think and feel what you want them to. But what about your brand as an employer? If someone's considering working for you then what will they think and feel about your company when they first look into you. Will they see things that make them want to work for you? Your employer brand describes what it's like to work in your business. Talk to the people who work for you and you'll quickly work out why they enjoy it. Also think about what you value most in your business and how that impacts the decisions you make. Then pretend to be an applicant who looks on your website or your social media or your company profile on Indeed. What impression do you get of what it would be like to work for you? Do you see all the great things about working in your team? If not, perhaps you could do with some help. The HR by Tara team want to make it easy for you to be a good employer, and we can help you with defining your employer brand and making sure that's what applicants see when you're recruiting. Just get in touch #EmployerBrand #HiringTips #Recruitment #BusinessGrowth #HRSupport #TalentAcquisition #CompanyCulture

Did you know that 40% of job seekers are more likely to apply for a job at an institution they’re familiar with over one they’re not? (Source: HR Dive) If you're looking to raise your institution’s profile to attract top #HigherEd talent, consider working with us to launch a custom employer branding campaign. Learn more. https://bit.ly/3u10GNR #IHECareers #IHEHiringManagers

🚀 Boost Your Recruitment with Powerful Branding! 🚀 In today's competitive job market, attracting top talent goes beyond just listing job openings. Your company's branding plays a crucial role in making a lasting impression on potential candidates. 🌟 ✨ Why Branding Matters in Recruitment: First Impressions Count: Your brand is often the first thing candidates notice. A strong, consistent brand showcases your company’s culture and values, making it easier for candidates to resonate with your mission. Attracting Top Talent: High-caliber professionals seek employers with a clear and compelling brand. They want to be associated with organisations that stand out for their innovation, integrity, and impact. Building Trust: A well-defined brand fosters trust and credibility. Candidates are more likely to apply to companies they perceive as reliable and authentic. Enhancing Candidate Experience: Your branding should be reflected throughout the recruitment process, from your website and job ads to your social media presence and communication style. This creates a cohesive and engaging experience for candidates. 📈 Tips to Strengthen Your Recruitment Branding: Showcase Your Culture: Use videos, testimonials, and behind-the-scenes glimpses to highlight your workplace environment and team spirit. Consistency is Key: Ensure your branding is uniform across all platforms – website, LinkedIn, job boards, and more. Engage on Social Media: Share success stories, employee achievements, and company milestones to build a positive and dynamic online presence. Leverage Employee Advocates: Encourage your team to share their experiences and promote your brand on their own networks. Investing in your brand is investing in your future workforce. Let's make your company the go-to place for top talent! 🌐💼 #Recruitment #Branding #EmployerBranding #TalentAcquisition #HR #CompanyCulture #TopTalent #Hiring #JobMarket #BusinessGrowth

Did you know that 40% of job seekers are more likely to apply for a job at an institution they’re familiar with over one they’re not? (Source: HR Dive) If you're looking to raise your institution’s profile to attract top #HigherEd talent, consider working with us to launch a custom employer branding campaign. Learn more. https://bit.ly/3RPLQ5N #IHECareers #IHEHiringManagers

LinkedIn data highlights the pivotal role of employer branding in attracting top talent. 86% of job seekers would not consider applying to a company with a poor reputation. Conversely, organizations with positive brands receive double the number of applications compared to those with less favorable reputations. Leveraging your #TalentBrand can significantly enhance the likelihood of candidates accepting InMail messages from recruiters and interacting more with your brand. Developing a strong channel and brand messaging strategy tailored to your audiences and their unique perspectives is essential to grow reach and build a more intentional, qualified talent pool. Candidates want to engage with employers who are relatable, personable and familiar. In the digital era, social media stands out as the most influential employer branding channel, closely followed by career sites. Sending appreciation to Stephanie Katzman for the invaluable LinkedIn insights on employer brand impact and investment. 🤝 Employer brand might initiate the foundational elements to drive attraction, engagement and retention, but the real competitive advantage is your employees who fuel the fire! 🔥 #EmployerBranding #TalentAcquisition #RecruitmentEfforts