Megan Ferguson, MBA’s Post

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Sales Expert | Startup Expert | Aspiring Cybersecurity & Data Privacy Expert

I often get asked "what size influencers should I use for my campaign?". And I always tell people that it depends on their goals. Here's a simple guide ⬇ Major/celeb ▶ build brand awareness over time, establish credibility Macro/mid ▶ drive sales, attract new customers Micro ▶ increase sales, engage niche communities Nano ▶ foster community For big brands, a complete approach includes all tiers. Biggest risk: not engaging with influencers at all... For startups, focus on nano & micros to boost revenue to start, then advance to mid/macro and beyond. Biggest risk: going straight to macro & celebs first... Anything you'd add?

Grant Walker

Influencer marketing SME \ Marketing nerd \ Capybara enthusiast

1y

Second piece of advice is to use good tools and tech partners. Like Scope, for instance! ;) You really can't do influencer marketing at any kind of scale without a good tech partner.

Grant Walker

Influencer marketing SME \ Marketing nerd \ Capybara enthusiast

1y

Great stuff! My advice is always to start small in the micro tier and that will give you some data to be able to make better choices as you move up. In the beginning it's experiments to test the market.

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