Did you know? 62% of advertisers are transitioning their ad spend from digital, #socialmedia, and #lineartv to #ctv and #ott. CTV's promise of precise targeting, personalized ads, and proven effectiveness are driving this change. Read more in this article 👇
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🚨 Attention Advertising Week Attendees! 🚨 The Wurl Food Truck is rolling into action! 🚚 Join us for breakfast and lunch on Tuesday and Wednesday—but hurry, it’s first come, first served until supplies last. 🥪🌯 Fuel your day, network with the best, and don’t miss out on some delicious bites. See you there! #AWnewyork24 #Wurl #NYCevents #AdvertisingWeek
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Great Advertising Week panel with Carly (Federbush) Ehrlich 🎉
“I want to reject the notion that TV isn’t a performance channel,” said Dan Mouradian, SVP, Global Client Solutions at Innovid. “We now have feedback loops. We can optimize the next impression & the next campaign in-flight… TV is digital.” Thanks to Wurl for hosting a great panel at #AWNewYork24 this morning with experts from Mindshare, PMG, and Innovid all about innovative ad strategies on #CTV.
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That's a wrap on day 1 for Wurl at Advertising Week & Brand Innovators 🎉 Amazing conversations onstage with Ron Gutman & Carly (Federbush) Ehrlich 🎤 #awnewyork24 #brandinnovators
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Excited to be in NYC with Wurl for an incredible week at Advertising Week! 🌟 Don’t miss out on our sessions featuring Ron Gutman, Carly (Federbush) Ehrlich & Germaine Montagne – insightful conversations you won’t want to miss! 🎤 If you're looking for some fun, join us Tuesday night at Swingers - the crazy golf club - for a round of putt putt. It’s the perfect way to unwind and connect. ⛳ https://hubs.ly/Q02RdGvT0 Don’t forget to stop by our charming food truck for a bite! 🥖 Head to Times Square to see our ad & AppLovin's running on the Nasdaq tower 🚀 If you're in #NYC, be sure to come say hi and learn how Wurl makes streaming TV more relevant, engaging & effective! 👋 #advertisingweek #nyc #streaming #nasdaq Victoria Owens Brand Innovators #newyorkcity #awny2024 #wurl #applovin #ctv
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Great conversation in LA with Dave Bernath & Colin Dixon at OTT.X 🎤
Last week at the 2024 OTT.X Summit, Dave Bernath, VP of Sales & Partnerships, took the stage with Colin Dixon from nScreenMedia.🎤 Check out this clip from the session, where Dave touches on how we’re using GenAI with BrandDiscovery.👇 #OTTXSummit #FAST #CTV #BrandDiscovery
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Who will be in Monaco for SPORTEL ?! 🇲🇨 Reach out to set up a meeting with Wurl to Harness the Power of CTV 🙌 Come see Keith Bedford & Craig Heiting on stage 🎤 See you there!
Keith Bedford, General Manager, EMEA Wurl, Jean-Baptiste Casta, Director of Business Operations & EurovisionSport.com, European Broadcasting Union (EBU) / NAGRA , Chris Neilson, Channel Controller - EurovisionSport.com, European Broadcasting Union (EBU)/ NAGRA and Gareth Rees, Head of Commercial Distribution, World Rugby will illustrate how How FAST is Shaping the Future of Sports Streaming 💡moderated by Craig Heiting, Head of Corporate Strategy,Wurl Sports consumption is changing rapidly across the globe - by next year, 118 million viewers in the U.S. alone are expected to stream sports, an increase of 71% compared to 2021. Accelerating this shift is the adoption of FAST (free ad-supported streaming TV), where sports content is increasingly being made available for broader audiences. In this session, Wurl, in conversation with leading sports publishers, will discuss how FAST is shaping the future of sports streaming, and the challenges and opportunities they're learning along the way. 👉 Full Programme : https://rb.gy/zi4bmy 🎟 Join us now: https://rb.gy/ujvjic
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Heading to Cannes for MIPCOM? Wurl will be at Stand R8.C10 🇫🇷 Stop by and say hi or reach out to set up a meeting! See you there 🥂 MIP Markets - MIPCOM, MIPJUNIOR, MIP CANCUN & MIP LONDON
FAST TV Expert | Executive Leader | Content Strategist | Ex-Comedy Central, BBC America, E! Networks
Looking forward to getting back to Mipcom in a couple of weeks. Reach out if you want to connect. Wurl will be there in force! #mipcom #streaming #ott
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