Your branded content BFF 📣 Content strategy & editorial direction for B2C considered purchase brands 💭 Helping companies support employee personal brands 😎 Editing & pitch coaching for lifestyle journalists 📝
It's not often that you get to use your skills as a one-time receptionist, trained actor AND content marketer all in one day. ☎🎭📰 Last month, I flew to the Chicago suburbs to help produce a case study video for my company, DCI Marketing, highlighting our partnership with Kia America. You can spot my star turn as Fake Receptionist in this video, but my real work was in pre-production and off-screen interviewing. 🎥 Here's what I did to prep for this and what I'll do differently for our next shoot: ✅ THIS TIME: Wrote a bank of questions for each interview subject and included "sample responses" for each of them that we shared ahead of time. ⏩ NEXT TIME: I'll also bring big cue cards in case people need visual prompts during the interviews. Some people liked having the talking points and others didn't need them, but it would have helped to visually cue people on the topics or phrases to hit in their responses. ✅ THIS TIME: Practiced asking the questions so I would be comfortable and familiar with them on shoot day. ⏩ NEXT TIME: I'll write two versions of every question and be prepared to pivot when the first question isn't prompting the interviewee the way we need. Sometimes a question makes sense to you but isn't as clear or expansive as it should be. ✅ THIS TIME: Took photos and worked with the production crew to shoot BTS footage (edited beautifully into the video below) to post on LinkedIn. ⏩ NEXT TIME: Think more comprehensively about capturing BTS footage and how we might use it in our marketing plan. This video will be for marketing our own services and products, but DCI also creates video for our clients. Showing more about our approach and who's behind the scenes could help us market our services better. It's been really fun to lean into B2B content marketing for my company, while still getting to work on B2C content marketing for our clients. We'll be sharing a lot more video of our work this year. 👀
A peek behind the scenes of our video shoot at Elgin Kia 👀🎥 We are so proud of our partnership with Kia America through our fixtures program and can't wait to share the full video soon! Shout out to our DCI team on this project: • Benjamin Ulik & Megan Bungeroth on production (and in background roles showing off our reception desk and internet bar!) • Lina D'arista, Brandon Vonck & Eric Trillo as our on-camera talent 🤩
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