Meghana Bhate’s Post

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I work closely with sales to achieve revenue goals I Go-to-Market strategist I ABM specialist I Demand gen/lead gen expert IGrowth marketing I Specialized in SaaS and software firms

I will buy your product if it meets my requirement I will buy the way I want to buy If you are selling when I need it My team should be comfortable working with your product Yes, this is today's customer, is that correct?  Thus, Positioning and messaging are critical for any SaaS business. Promoting features and benefits does not work anymore. You need a unique perspective that resonates with your audience. In this week's Podcast, I discuss with Jason CRO at Austin Lawrence Group, a content marketing agency that specializes in SaaS businesses. Also, publisher of a podcast called @Saas Backwards, We discussed everything about positioning from the revenue impact on growth to how to do it correctly Now you : If you are growing your SaaS business you should not miss out on this Episode (link in Comment )

Meghana Bhate

I work closely with sales to achieve revenue goals I Go-to-Market strategist I ABM specialist I Demand gen/lead gen expert IGrowth marketing I Specialized in SaaS and software firms

10mo
Kacper Floryn 👻

I help SaaS companies unlock hidden revenue through pricing | Cold Email Consultant 📧

10mo

Can't wait to listen to this episode 👂

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Simon Chou 🌶️

Founder @Happy Hour // CEO @BCjobs // Founder @Marketing on Mars (+1.7M views) // Ex-Litecoin

10mo

Customer-centric approach wins Meghana 🤙

Andrew Bolis

AI & Marketing Consultant 🚀 $190M in Attributed Revenue 📢 Former CMO 📈 I help companies leverage AI to optimize their marketing and sales.

10mo

Great topic to discuss Meghana Bhate

Maria Masaniello

Marketing leader | Demand, Leads, Pipeline & Revenue Generation | Marketing-sales alignment | Data and Process Driven Approach | B2B Saas

10mo

Interesting topic, Meghana. This often happens when an organisation doesn't have a clear focus. You speak to everyone without speaking to anyone. Defining a clear target is the first step. Then, it is a matter of deeply understanding their challenges, pain points and needs. Only then can you draft a compelling message that resonates with them.

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Denis Acia

Founder at Applus Leads | 📩Booking Sales Meetings for B2B High-ticket Companies Using Cold Emails

10mo

Share the link pls

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