CMO | Independent Board Member | SaaS Leader | Expert in GTM Strategy, Global Marketing, Sales & Partnerships, & Scaling Startups to Enterprise | IPO & SPAC Success | Keynote Speaker
Mike is spot on. A former CEO that I worked for told me to look at my org, company and partner ecosystem each year during strategy planning and financials for the next year in terms of lif you needed to rebuild from scratch who would be your first, second, third etc through the door”. A wise observation that I’ve held for decades when it comes to team/talent building for growth. Focus on the three: 1. Real recognizes real. 2. Team is your #1 growth lever. 3. If you want an unstoppable team, find out who your A-team wants to work with and go get them.
Caught up w a top CEO. His last co. had incredible rev, EBITDA, and a 9-fig exit. He told me about the most incredible practice they had: They had employees write down the top 5 people they’d ever worked with and wanted to work with. The company then spent time, often years, building relationships with these people. Eventually, they’d get a notable number of them to come join the company. It was the best example I’ve heard of someone playing the long game on talent. It’s no surprise I know very few other companies as successful as this one. 3 takeaways: 1. Real recognizes real. 2. Team is your #1 growth lever. 3. If you want an unstoppable team, find out who your A-team wants to work with and go get them. Full story via my newsletter 👆
Thanks for the plug 👊
Business Owner l Strategic Partnerships l Business Development l GTM Strategy
2moSo true! Given the rapid pace of change that organizations are going through recently, companies should be reviewing the performance of all external partners, technology providers, agencies and consultants on a recurring basis. Very interesting to see this methodology of building, evaluating & growing relationships being applied to talent acquisition. Thanks for sharing!