Mehmet Ali Elicin’s Post

Today, we’re officially announcing the beta launch of enara. My upbringing taught me that economic empowerment is the foundation of any great impact, and my career in commerce taught me that trust drives every purchase. I applied this formula in my previous startup in the Middle East, impacting tens of thousands of lives. Now, I'm excited to take it to the next level with enara, starting in Europe and aiming to reach the world. In the past decade, media has evolved into social media, led by creatives we call 'creators.' They capture attention, build trust, and form powerful communities. They set trends and they shape culture. Yet despite their ‘influence’, many creators struggle to sustain their passion as a full-time source of income. Why? Limited and often unfair revenue sources. Commerce is evolving too. E-commerce is now giving way to social commerce, fuelled by the trust consumers place in their favourite creators. However, the high costs and complexities of e-commerce make it tough for local and small brands to reach their audiences. That’s why we are thrilled to announce the beta launch (invite-only) of enara. enara empowers creators with personalised online shops, connecting them with a verified network of brand partners to curate a product catalogue that resonates with their communities. We handle all operations, allowing creators to focus on producing storytelling content that converts into a fair revenue share from every sale. With Terri, Rana, Mehmet, Izzy, and Jake, we’ve combined our diverse knowledge and extensive experience to ensure a robust infrastructure that excels on all fronts. For brand partners, enara offers a seamless market entry. For creators, it’s a way to turn passion and creativity found in online content creation into a reliable, sustainable income. If you’re a creator seeking a new revenue model that genuinely works, or a brand seeking a fresh marketing approach, we’d love to hear from you. We’re also making the following hires over the next quarter: Ecommerce operations, Head of brand partnerships, Creator community manager, Copywriter and Social media manager. The journey starts now. Visit our website enara.co to learn more. #CreatorEconomy #CreatorCommerce #Ecommerce #TechStartup

We're excited to be featured in today's Business Daily Africa article, "How marketer put tech startup firm Wowzi on strong growth path"! This piece explores Wowzi's journey and highlights how our innovative platform is transforming the influencer marketing landscape. Learn how we're empowering brands to connect with the perfect creators and achieve impactful results. Check out the full article here: https://bit.ly/44MaMQg #Wowzi #InfluencerMarketing #Marketing #Technology #BusinessDaily P.S. Looking for ways to take your influencer marketing to the next level? Let Wowzi be your guide! We'd love to help you unlock the power of authentic connections and drive real results.

We’re witnessing a shift in how influencers monetise their audiences: - Mass market → niche market - High volume → low volume - Low value → high value - B2C → B2B - Products → services We’re still in the early innings of seeing how this plays out. Someone to watch is Sahil Bloom and his 𝗨𝗦$𝟭𝟬𝗺 𝗔𝗥𝗥 creator-led holding company.  𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗦𝗮𝗵𝗶𝗹 𝗱𝗶𝗱 𝗶𝘁 1. Distribution first Sahil started posting on X in 2020 whilst working in Private Equity. His following quickly grew to 75k over the space of 6 months. He initially targeted the personal finance, wealth, and investing niche. And later pivoted to cover self-improvement, health, and wealth. Sahil expanded his audience on LinkedIn and Instagram, which he funneled into his newsletter 𝗖𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 𝗖𝗵𝗿𝗼𝗻𝗶𝗰𝗹𝗲. Today, Sahil has >𝟮𝗺 socials audience and 𝟳𝟬𝟬𝗸 subscribers. In other words, distribution… 2. Product second Sahil has adopted a similar strategy to Amazon: turn cost centres into profit centres. He looked at the creator supply chain and began spinning up business’ that his audience would pay for. - 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀: Alto Studios (personal branding), and Paperboy (newsletter growth agency) - 𝗩𝗶𝗱𝗲𝗼𝗴𝗿𝗮𝗽𝗵𝘆: Viralcuts (short-form), HeyFriends! (YouTube agency), and keyframe (animations) - 𝗗𝗲𝘀𝗶𝗴𝗻: Offmenu (high-touch design studio), and bitesized (low-touch design studio). 3. Execution Sahil’s holding company, SRB Holdings, takes ‘majority minority’ positions in the underlying agencies. Each agency charges based on monthly retainer with several pricing tiers. These vary depending on the degree of customisation of each service, but range from ~US$2k/month to ~US$25k/month. The agencies are up and running with $0 injected capital, very quickly generate run rate US$1m ARR+, and operate at 50% cash profit margins. Assembly is the venture studio run by Hunter Hammonds underneath SRB Holdings. Assembly has operationalised building services businesses, incubating 5 businesses in 7 months. Assembly often partners with other creators where there is 𝗽𝗿𝗼𝗱𝘂𝗰𝘁-𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲-𝗳𝗶𝘁. (e.g. Ali Abdaal with HeyFriends!) The ops engine under each agency is decentralised. 4. Strategy Near-term seems to be focused on continuing to spin up agencies under Assembly. Both Sahil and Hunter have alluded to the possibility of acquiring and improving rather than purely building 0 to 1 businesses. This may involve raising capital at the HoldCo level. A big question to be answered is do these businesses have Enterprise Value (EV)? EV accrues to businesses with durability. If you take Sahil and his brand out, is there enduring value? If you solve the durability question then the combined businesses make really attractive PE targets: predictable revenue, high margin, low capital intensity. ————— Let me know your thoughts in the comments 👇 #holdingcompany #creatoreconomy #entrepreneur 

🤔 How Are Brand Partnerships Shaping the Future of the Creator Economy? As the creator economy skyrockets, brand partnerships emerge as a game-changing way for creators to monetize their content. While there are alternative revenue streams like affiliate links and subscription platforms, nothing compares to the potential of collaboration between brands and creators. Enter Passionfroot, a Berlin-based startup that's revolutionizing how creators connect with businesses for these lucrative opportunities. Passionfroot is not just another link-in-bio tool; it’s a marketplace specifically designed for business-focused content creators who are eager to collaborate with brands that align with their values and audience. The challenge isn’t just on one side: finding those perfect matches is crucial for both startups looking to harness the power of influencer marketing and creators aspiring to grow their presence through meaningful partnerships. What makes Passionfroot stand out? It’s all about enhancing visibility while ensuring that collaborations flourish in the B2B sector. As companies recognize the importance of aligning with credible voices in niche markets, platforms like Passionfroot help facilitate those essential connections. The dynamics of today’s market mean that traditional advertising is not enough; buyers crave authenticity from influencers they trust. This shift has encouraged Passionfroot's emergence as a vital player in establishing thriving ecosystems where creativity meets commerce. Are you ready to tap into this growth? Whether you're a burgeoning creator or an innovative brand, now is your moment to embrace opportunities in this expansive marketplace! Connect with startups like never before—drive your corporate innovation 🚀 👉 Book your meeting here: https://lnkd.in/dFYwmbHq #CreatorEconomy #BrandPartnerships #InfluencerMarketing #StartupGrowth #ContentCreators #BusinessCollaboration #MarketingStrategy #CreativeEconomy #Passionfroot #B2BPartnerships Discover more about how Passionfroot is transforming brand-creator relationships: https://lnkd.in/dPy-KgVM

🤔 How Are Brand Partnerships Shaping the Future of the Creator Economy? As the creator economy skyrockets, brand partnerships emerge as a game-changing way for creators to monetize their content. While there are alternative revenue streams like affiliate links and subscription platforms, nothing compares to the potential of collaboration between brands and creators. Enter Passionfroot, a Berlin-based startup that's revolutionizing how creators connect with businesses for these lucrative opportunities. Passionfroot is not just another link-in-bio tool; it’s a marketplace specifically designed for business-focused content creators who are eager to collaborate with brands that align with their values and audience. The challenge isn’t just on one side: finding those perfect matches is crucial for both startups looking to harness the power of influencer marketing and creators aspiring to grow their presence through meaningful partnerships. What makes Passionfroot stand out? It’s all about enhancing visibility while ensuring that collaborations flourish in the B2B sector. As companies recognize the importance of aligning with credible voices in niche markets, platforms like Passionfroot help facilitate those essential connections. The dynamics of today’s market mean that traditional advertising is not enough; buyers crave authenticity from influencers they trust. This shift has encouraged Passionfroot's emergence as a vital player in establishing thriving ecosystems where creativity meets commerce. Are you ready to tap into this growth? Whether you're a burgeoning creator or an innovative brand, now is your moment to embrace opportunities in this expansive marketplace! Connect with startups like never before—drive your corporate innovation 🚀 👉 Book your meeting here: https://lnkd.in/dFYwmbHq #CreatorEconomy #BrandPartnerships #InfluencerMarketing #StartupGrowth #ContentCreators #BusinessCollaboration #MarketingStrategy #CreativeEconomy #Passionfroot #B2BPartnerships Discover more about how Passionfroot is transforming brand-creator relationships: https://lnkd.in/dPy-KgVM

In today's digital landscape, #startups have a myriad of tools at their disposal to reach their target audience, with #influencermarketing standing out as a powerful option. However, amidst the promises of exceptional ROI and extensive reach from various PR and #marketing entities, many young #entrepreneurs find themselves inundated with spam messages and unmet expectations. Read this before you opt for one Link: https://lnkd.in/gAK58YkJ #digitalmarketing #campaign #productendorsement #startuplife #enreeprenureship #businessstrategy #marketingtips #microinfluencer

2010 successful startup: 1. Build a "product" 2. Insert distribution (Meta ads, influencers, SEO, etc.) 2024 successful startup: 1. Build distribution 2. Insert "product" Distribution channels are no longer a secondary strategy, they ARE the strategy. The fastest growing startups in 2024 are starting with distribution, building a genuine relationship with an audience, and then inserting products to monetize. And the bonus... Build this way and you'll never need to spend a dollar on FB ads 😱 😱 Examples 👇 Pomp (Skincare/Software/Marketplace) - B2B2C 1. Built the largest network of estheticians by solving pain points with software 2. Insert brands/products to the skincare consumer via those estheticians Dude Perfect (Content/Entertainment/YouTube) - Just raised $100M 1. Built one of the largest youth followings on the internet via great A+ content 2. Insert owned/branded products, a live tour, brick and mortar, etc. Lome (Signup forms/Community boards) 1. Built communities of teachers, PTO parents, coaches, etc. by giving away elegant and tailor made signup software (solving a pain point) 2. Insert additional utility products to monetize across a product ecosystem Built the distribution. Insert the product. Grow fast. 🚀

💪Transforming a startup into something that resonates with people takes time, patience, and a deep passion for what we do. At Terer, we understand that simply having a great idea isn’t enough; reaching the right audience is essential for success. That’s why social media marketing has become one of our most powerful tool. Our team of marketing wizards don't just follow trends—they create strategies that align with our brand’s unique voice and vision. 🔍They explore every angle, from creative storytelling to targeted campaigns, all designed to forge meaningful connections between Terer and our audience. It’s about more than just getting eyes on our content; it’s about ensuring that our message resonates with the people who matter most. 🤝Through these efforts, we’re not just promoting a product—we’re building a community around Terer. It’s this dedication to understanding and engaging with our audience that sets us apart, driving our success and helping us make a lasting impact in the market. #SocialMediaMarketing #AudienceEngagement #TererApp #Terer #Malaysia #Startup #TechStartup

🤔 How Are Brand Partnerships Shaping the Future of the Creator Economy? As the creator economy skyrockets, brand partnerships emerge as a game-changing way for creators to monetize their content. While there are alternative revenue streams like affiliate links and subscription platforms, nothing compares to the potential of collaboration between brands and creators. Enter Passionfroot, a Berlin-based startup that's revolutionizing how creators connect with businesses for these lucrative opportunities. Passionfroot is not just another link-in-bio tool; it’s a marketplace specifically designed for business-focused content creators who are eager to collaborate with brands that align with their values and audience. The challenge isn’t just on one side: finding those perfect matches is crucial for both startups looking to harness the power of influencer marketing and creators aspiring to grow their presence through meaningful partnerships. What makes Passionfroot stand out? It’s all about enhancing visibility while ensuring that collaborations flourish in the B2B sector. As companies recognize the importance of aligning with credible voices in niche markets, platforms like Passionfroot help facilitate those essential connections. The dynamics of today’s market mean that traditional advertising is not enough; buyers crave authenticity from influencers they trust. This shift has encouraged Passionfroot's emergence as a vital player in establishing thriving ecosystems where creativity meets commerce. Are you ready to tap into this growth? Whether you're a burgeoning creator or an innovative brand, now is your moment to embrace opportunities in this expansive marketplace! Connect with startups like never before—drive your corporate innovation 🚀 👉 Book your meeting here: https://lnkd.in/dFYwmbHq #CreatorEconomy #BrandPartnerships #InfluencerMarketing #StartupGrowth #ContentCreators #BusinessCollaboration #MarketingStrategy #CreativeEconomy #Passionfroot #B2BPartnerships Discover more about how Passionfroot is transforming brand-creator relationships: https://lnkd.in/dPy-KgVM

➡️ From Zero to Unicorn in 3 Years📈 : CRED’s Journey With 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 and 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 Discover how CRED, the Indian fintech startup, utilized innovative branding strategies and influencer marketing to skyrocket its success. Check out the fascinating story here: https://lnkd.in/eZxY_nng Literal Humans #influencer #marketing #brandingstrategy #strategy #fintechstartup #influencermarketing #success #cred #brandingstrategies #startup #fintech #branding #unicorn #story