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As an SEO expert, I'm not fond of this type of personalization. Here is why: While it's good to present websites people believe in, it also raises questions about Google's role. Google's primary responsibility is to deliver the most relevant content according to search intent and the quality of the content produced, rather than relying solely on personal preferences. For instance, if I've written something more relevant and valuable on a brand new site, based on personalization, it will take a lot more time to secure good positions in such personalized results.
I didn't see this little tag before. Anyone else? :)