Junaid Raza 🇵🇸’s Post

Finally, the marketers' shift from an acquisition-only mindset I am celebrating this finding from LinkedIn's B2B benchmark report: Why? Because the focus of budget and time that marketing teams spend is shifting from a pure acquisition focus to understanding the importance of retention. The old adage of '𝐢𝐭'𝐬 𝐜𝐡𝐞𝐚𝐩𝐞𝐫 𝐭𝐨 𝐫𝐞𝐭𝐚𝐢𝐧 𝐚 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐭𝐡𝐚𝐧 𝐟𝐢𝐧𝐝 𝐚 𝐧𝐞𝐰 𝐨𝐧𝐞' is very true - why is that: 𝐋𝐨𝐰𝐞𝐫 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐜𝐨𝐬𝐭𝐬: Retaining existing B2B customers avoids the high expenses of lead generation, nurturing and sales cycles. 𝐇𝐢𝐠𝐡𝐞𝐫 𝐥𝐢𝐟𝐞𝐭𝐢𝐦𝐞 𝐯𝐚𝐥𝐮𝐞: Loyal customers often make larger, repeat purchases and expand their contracts, increasing long-term profitability. 𝐁𝐮𝐢𝐥𝐭 𝐭𝐫𝐮𝐬𝐭 = 𝐟𝐚𝐬𝐭𝐞𝐫 𝐬𝐚𝐥𝐞𝐬: Established relationships streamline decision-making, leading to quicker renewals and upsells compared to starting from scratch with new leads. 𝐑𝐞𝐟𝐞𝐫𝐫𝐚𝐥 𝐩𝐨𝐰𝐞𝐫: Satisfied, long-term customers are more likely to refer your product to others, generating high-quality leads with lower acquisition costs and a higher chance of conversion. I have so many conversations about fixing the leaky bucket before spending more on acquisition because, honestly, you're literally throwing money away. 💬 If you're worried that this might be happening then drop me a DM, love to chat more about this topic! #linkedinb2bbenchmarkreport2024 #b2bconversion #retention #leakybucket #marketing #startupgrowth #scaleupgrowth

3-steps B2B Founders need, to reach $10M revenue, faster and profitably. Step-1: Build positioning so your ideal buyers immediately knows ‘whats in it for me’. Step-2: Build authority while building audience. Step-3: Build scalable sales pipeline, aiming for lower CAC. Positioning will ensure that right customers immediately find you as preferred solution to the problem they currently have, and could clearly differentiate. Authority building keeps you away from desperation, and gives you more power in the sales process. With pipeline approach being organic initially, your CAC stays low, plus you get to learn what prospects exactly feel. So you can keep tweaking quickly. Best thing is - this is absolutely scalable. Content has no limits. Cold outreach practically has no limits. Conscious authority building takes you long way. Grow Profitably! And Grow Fast! #B2BSales #AuthorityBuilding #SaaSSaleS

Focus on Quality, Not Quantity: Target the Right Leads for Success B2B marketing can get caught up in chasing a high number of leads. But the real key to growth is finding the right leads. By strategically targeting qualified leads, you'll spend less time on dead ends and more time on building relationships that convert. Feeling overwhelmed by leads that don't convert? It's time for a strategic shift - https://lnkd.in/dbm6J3Y3 #marketing #digitalmarketing #sales #strategy #networking #leadgeneration #demandgeneration #b2b #business #innovation #technologt #Ai #creativity #socialmedia

Why Every B2B Brand Needs a Marketing Funnel 🚀 B2B brands, it’s time to level up! If you don’t have a marketing funnel, you’re missing out on massive opportunities. Here’s why: • Attract the Right People B2B buyers are picky. A funnel helps you find the right leads, so you're not wasting time chasing everyone. • Build Trust, Not Just Sales B2B deals take time. A good funnel keeps your prospects engaged with helpful content that builds trust along the way. • Speed Up Your Sales Process Tired of long sales cycles? A funnel helps move leads faster from "just looking" to "ready to buy." • Measure and Improve Know exactly where your leads are dropping off and fix it. A funnel lets you track every step, so you can improve results constantly. • Turn Clients Into Fans A great funnel doesn’t stop at the sale! Keep clients happy, and they’ll stick around—and refer others. 💡 Pro tip: B2B is all about relationships. A smart funnel makes those relationships stronger and your growth steady! Ready to build yours? #B2BMarketing #MarketingMadeSimple #LeadGeneration #BusinessGrowth

How much is it really costing you to acquire a customer? It's not just advertising spend you should take into account ❌ You should also look at: + marketing head count + tools and tech + time of sales to service leads It's that 3rd one - time for sales to service leads Where most businesses will realise that their poorly defined MQL targets are hurting the business Why? Because their low or no-intent lead gen is shovelled onto sales Sales then call these contacts These contacts have no idea why they're being called and zero brand recognition ----- Time spent calling and finding a needle in a haystack = time and 💵 wasted All of which should be taken into account to decide if the way you're acquiring customers is sustainable ------- We caught up with Sam Dunning on the Breaking B2B show to share how leadership can get buy-in for Demand Gen programs that help businesses acquire customers sustainably Check it out below! #b2b #b2bmarketing #demandgeneration  

Excited to elevate your marketing efforts with LakeB2B! 🚀🚀 Connect with us today and let's achieve success together. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Follow Roopesh Reddy🦕 for more insights on Marketing Solutions 📝 LinkedIn | LinkedIn Learners | LinkedIn News | LinkedIn Guide to Creating #LakeB2B #MarketingSuccess #BusinessGrowth #DigitalMarketing #LeadGeneration #B2BMarketing #MarketingStrategy #AccountExecutive #MarketingAgency #SuccessTogether #MarketingTips #DigitalStrategy #SalesGrowth #ClientSuccess #GlobalMarketing #BusinessDevelopment #MarketingConsultant #CustomerEngagement #MarketExpansion #BrandBuilding

What's the biggest myth about demand generation in B2B tech? Here it is - more Leads = more Sales. This equation simply isn't accurate. Quality should always take precedence over quantity. Don't just focus on generating a massive volume of leads; instead, concentrate on identifying and nurturing potential customers among your target market. When the time is right, they'll convert to a lead that actually means something beyond a number on a spreadsheet. Create a pipeline that's full and efficient, not just full. #b2bdemandgeneration #b2bmarketing #leadquality

In the most propagandistic style, #EdTech and #B2B marketers were conditioned, through mantra repetition, to nurture leads without giving much thought to where it leads (pun intended). Shouldn't you spend all this time tweaking non-statistically relevant conclusions, instead of applying the same effort to nurture the Account to which the Lead belongs? The price of not doing so is closing the door on potential sales that depend on longer interactions, communication, and buy-ins. To address this, I created an approach that puts together Customer Profiles, Executive Goals, Buyers’ Intents, and Marketing Channels to help you nurture entire buying groups. It’s the EdTech Account Nurturing Map. Check the complete map and Subscribe to the weekly newsletter here: https://buff.ly/3QAF3fe #B2B #B2Bmarketing #SaaS #LeadGeneration #InboundMarketing #DemandGeneration #HigherEducation

Wondering how to get new clients for your B2B start-up?  Here’s something that might help. 👇 If you’re just getting started, the question of how to get your first few clients can feel like a maze. Should you go all in on marketing? Build a huge sales team? Or focus on digital ads? In a recent chat with Luke Raynham, I shared my thoughts on what’s still working for B2B founders: 1️⃣ Personal brand on LinkedIn – People buy from people. If you’re not showing up and building credibility, you’re missing out on one of the most organic ways to grow. 2️⃣ Outbound – Cold outreach isn’t dead. It’s still one of the most direct ways to get your solution in front of the right decision-makers. Takeaways: ✅Start by looking at your budget. This will guide your strategy.  ✅Invest wisely and choose a mix of personal branding and outbound based on what works for you. #B2B #ClientAcquisition #Outbound #Personalbranding

The broken way of B2B Marketing these days: - Chatbots - Gated content - Salesy conversation ads in LinkedIn DMs - Cold, sequenced, automated outreaching emails - Hunting down anyone who drops an interaction What B2B Buyers truly want: - Reaching out to your team at their own pace - Accessing your resources without being trapped - Learning from your expert insight where they hang out - Seeing experts active in communities helping people win - No string attached engagement It’s that simple. If you overlook their buying behaviour, you are making sales harder. Straight up. The bar for B2B buyer experience is so LOW. And you can win just by paying attention. #gotomarket #buyerexperience #b2b #marketing #sales