Mejuri’s Post

Affordable luxury is an oxymoron. If you're positioning your brand this way, you're not truly a luxury brand.

Are you playing true to authentic luxury? This is a hot topic at the moment with consumers pushing hard for authentic verification of luxury brands. My gut tells me though that the very consumers who are pushing for these requirements are mostly likely not able to afford these most highly regarded authentic luxury brands and which are probably the only brands who would pass such stringent authentication requirements. We all need to acknowledge that we are imperfect human-beings and that we all have an ego & try our best to be as authentic as possible. Wherever we are on our brand-journey, I believe that each luxury brand still cares for their tribe & tries their best to provide the best possible quality and at the price their customer is happy & willing to pay. A luxury brand is an item that is made using genuine materials, one that appreciates in value, and is timeless in nature. Authentic luxury takes it one step further in that the item is made by an authentic craftsman who pours all his love into the making of the item & also attaches a deeper meaning to the process. This is a form of alchemy, and hence what makes individuals happy to pay the premium prices as these items generally possess a higher energy state. I believe that every luxury brand has a place in society and that there is no right or wrong. Playing in the authentic luxury space will take your luxury brand to the next level, a very prestigious category and where only a few brands exist. Well done to those authentic luxury brands who have managed to obtain this prestigious status, as to the rest, keep up your commitment for continuous improvement & we still love & support you for your individuality and uniqueness. :)

Luxury has evolved significantly over the years, transitioning from being defined solely by exclusivity and price to encompassing sustainability, craftsmanship, and personalized experiences. Today, luxury is not just about high-end materials but also about authenticity, ethical practices, and storytelling. Consumers now seek brands that reflect their values, with a focus on heritage, sustainability, and innovation. This shift has opened up the luxury space to more culturally rich and eco-conscious brands, allowing for a broader definition of what it means to be a luxury brand in today’s world.

Luxury Beyond Materialism In the world of marketing, luxury transcends mere consumerism; it's a delicate blend of exclusivity and emotion, practicality and symbolism, aesthetics and craftsmanship. Take, for example, the iconic Birkin bag from Hermes, meticulously crafted to epitomize status and individuality. Luxury isn't merely about acquiring expensive items; it's about the emotions they evoke. Luxurious goods appeal to our innate desires for power, novelty, and hedonism, whether it's the thrill of owning something exclusive or the pleasure of indulging in sensory delights. Furthermore, luxury brands excel at cultivating relationships beyond simple transactions. Through personalized experiences and exclusive events, they foster intimacy and exclusivity, strengthening connections with their clientele. In conclusion, luxury provides an immersive journey—a path of self-discovery, aspiration, and indulgence. I invite you to reflect: What does luxury signify to you? Share your valuable insights in the comments below! #LuxuryExperience #CraftsmanshipExcellence #MeaningofLuxury #LuxuryMarketing

Luxury Redefined captured in a bottle. Elevate your senses with Blithe Perfumes - where elegance meets sophistication. Discover our signature scents, meticulously crafted to captivate and allure. Indulge in luxury, embrace refinement. Experience Blithe today. . . #LuxuryFragrance #HighEndScents #DesignerPerfume #ExclusiveFragrances #LuxuryScentMarket #PremiumPerfumery #BoutiqueScents #LuxuryPerfumery

🌟 Why You Should Consider Buying Luxury Bags from LuxeTruc.com 🌟 Luxury bags have always been more than just accessories; they're statements of elegance, sophistication, and individual style. Yet, in today's world, where value and practicality are becoming increasingly important, it's essential to rethink how we approach luxury purchases. Here are a few reasons why buying luxury bags from LuxeTruc.com might be a smart choice: Exceptional Curation, Unbeatable Prices: LuxeTruc.com offers the same high-quality luxury bags at significantly lower prices compared to traditional retail stores. By purchasing from LuxeTruc.com, you're not compromising on quality; instead, you're gaining access to the same craftsmanship and attention to detail at a more affordable price point. Access to Exclusive Collections: LuxeTruc.com often carries exclusive collections or discontinued styles that may not be available elsewhere. This provides an opportunity to own unique pieces that stand out from the crowd and reflect your individuality. Investment Potential: Luxury bags, especially those from renowned brands, have shown remarkable resilience in retaining value over time. Buying from LuxeTruc.com allows you to make savvy investments in timeless pieces that can potentially appreciate in value, offering both style and financial returns. In conclusion, buying luxury bags from LuxeTruc.com isn't just about saving money—it's about making informed choices that align with your values and aspirations. It's about embracing quality, sustainability, and the joy of owning something truly exceptional. So, the next time you're considering adding a luxurious touch to your wardrobe, why not explore LuxeTruc.com? It's where luxury meets value, making every purchase a win-win. Gold might see a cycle of decline, not your luxury bag. So next time you buy a Jimmy Choo, Burberry or Louis Vuitton feel secured. #LuxuryFashion #LuxeTruc #SustainableFashion #Investment #FashionForward

I worked for a brand who “worked their way out of discounting”. During the process as the frontline of sales it was painful, however we were all very clear on the mission and the long game - which was that building a heritage luxury brand means TRUST. Now, a decade later that brand is more than thriving, it’s winning at every turn. Launching incredible products, featured in top tier marketing events with notable collaborations, and reaching more clients than ever both DTC, and B2B. This article perfectly encapsulates the WHY behind pricing strategies. Lesson - don’t wait till you are “bigger” to stop discounting, it will hurt far less to build slowly and methodically, with focus on building trust and your legacy into your brand.

Luxury: A Language of Distinction and Elegance In his profound novel, "Swann's Way," Marcel Proust astutely observed that luxury is not merely a collection of goods or experiences but a carefully constructed language, imbued with its own unique vocabulary and syntax. This analogy, while seemingly abstract, holds profound insights for businesses seeking to navigate the complex world of luxury and establish themselves as true custodians of refined excellence. Like the dynamic nature of language, the perception of luxury is constantly evolving, shaped by the shared values and norms of a particular social group. These values, akin to the shifting rules of grammar, adapt to the ever-changing trends and preferences of luxury-seeking clientele. Luxury transcends mere material possessions; it becomes a language through which individuals articulate their identity, social standing, and aspirations. From the refined attire they adorn to the exquisite experiences they curate, luxury serves as a powerful tool for personal expression, shaping their social persona and influencing their perceived standing within the luxury sphere. The acquisition of luxury goods and experiences often serves as a subtle yet powerful statement, signaling one's membership within a select group, often defined by economic, social, and cultural factors. This aspiration to stand out and identify with a discerning clientele drives the demand for luxury. The world of luxury is a labyrinth of intricate codes, ranging from the overt (haute couture and exclusive locales) to the subtle (etiquette and fashion trends). These codes, when deciphered and embraced, unlock the allure of true luxury, fostering a sense of belonging within the exclusive circle of discerning individuals. In recent times, luxury brands have transcended the traditional product-centric approach, immersing consumers in curated experiences that elevate the concept beyond mere consumption. Personalized concierge services, exclusive events, and tailored experiences redefine luxury as a journey rather than a purchase, forging a deeper connection with the brand and its clientele. For businesses seeking to thrive in the competitive luxury market, understanding the nuances of this language is paramount. Contact me today to explore how I can empower your brand to master the language of luxury, unlock its transformative power, and attract the most discerning clientele who seek the pinnacle of opulence and refinement. Together, we can craft experiences that resonate with those who appreciate the true essence of luxury. #LuxuryLanguage #MasteringLuxury #Strategy #BusinessSuccess #Consulting

Some interesting (and exciting) thoughts around a "new value-centered luxury equation" for brands to stand apart through resilience, relevance, and renewal. https://lnkd.in/e3JUQH2a

Is silent luxury still a thing? Anyone who has watched succession will know what I'm talking about, the desire to remain anonymous but still tap into the luxury good and services. Only those that are in your cohort, buying the same brand will understand the value you have placed on the items around you. This over the last few years has lead to a trend on social and I have been asked many times if this is still a 'thing'... In our fast-paced world, silent luxury can be a breath of fresh air. It's not about flaunting, brand names or price tags. It's about refinement, detail, and quality craftsmanship. It's about a super comfy hoody, a beautifully bound book or a perfectly brewed cup of tea on a quiet morning. Silent luxury brings us back to the essence of what matters: quality over quantity. It teaches us the importance of simplicity, and the brilliance in the details. It reminds us that sometimes, less can indeed be more. So, is silent luxury still a thing? I believe it never stopped being a thing. It's just waiting for us to slow down and appreciate it.