Mélanie Joly’s Post

If you don't do this your branding would SUCK — Creating an audience focused brand identity becomes easier after first clarifying strategy I helped clarified Level up beauty's brand backbone and designed a brand identity that repositioned their brand and attracted their audience. Here's what happens when you don't have enough brand clarity.. 1. Your branding would look and feel generic 2. Your brand will fail to attract the right audience 3. Customers would pay cheap for your high value product 4. People would choose other brands over yours ... Hi I'm Victor. I'm a strategic brand designer I design brands and share contents that helps business owners build brands that connects with the right audience. #brandstrategy #branding #businessowners #brandidentity #newbusiness #skincarebrands #beautyproducts #branddesign

Revamping your brand can be a game-changer for your business. Here are some essential tips to ensure your brand refresh is a success: Know Your Audience: Understand who your customers are and what they need. This will help tailor your brand to resonate with them. Consistent Messaging: Ensure your new brand message is clear and consistent across all platforms. This builds trust and recognition. Update Visuals: Modernize your logo, color scheme, and overall design to reflect your updated brand identity. This will make your brand stand out. Engage with Your Audience: Use social media and other channels to keep your audience informed and excited about the changes. Engagement is key to acceptance. Contact us to learn more about how we can help revamp your brand successfully! #BrandRevamp #MarketingTips #BusinessGrowth

Authentic brands align what they sell with their values and mission. It's usually easier to see this in their messaging, but what about those visuals? Every marketing asset your audience sees should be designed to grab their attention and convey your brand's story, and two ways to visually demonstrate this is to: - Reflect your audience demographic(s) in your marketing and; - How your products genuinely enhance their lives Doing this enhances your marketing message and proves to customers that your brand's actions match their expectations. #customers #brand #design #messaging

Struggling to understand your niche or emerging brand audience? Understanding niche or emerging brand audiences can be challenging. Imagine you're tasked with crafting a campaign for BIMBA Y LOLA, a Spanish fashion brand aiming to expand in the US. How do you identify and engage these enthusiasts? With SOPRISM, you can uncover these insights in minutes, eliminating lengthy market research. Here's a step-by-step guide: 1. 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘁𝗼 𝗦𝗢𝗣𝗥𝗜𝗦𝗠: Log into your SOPRISM account. 2. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗻𝗲𝘄 𝗽𝗿𝗼𝗷𝗲𝗰𝘁: Base it on socio-demographic, behavioral, and interest criteria. 3. 𝗡𝗮𝗺𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁: Choose a relevant name for easy identification. 4. 𝗦𝗲𝗹𝗲𝗰𝘁 𝗴𝗲𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰 𝗮𝗿𝗲𝗮: Focus on the United States for this example. 5. 𝗥𝗲𝗳𝗶𝗻𝗲 𝗯𝘆 𝗯𝗿𝗮𝗻𝗱: Type "Bimba y Lola" and select it from the list. 6. 𝗔𝗱𝗱 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗿𝗲𝗳𝗶𝗻𝗲𝗺𝗲𝗻𝘁: Choose "apparel and fashion accessories." 7. 𝗖𝗵𝗲𝗰𝗸 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘀𝗶𝘇𝗲: Refine as needed; a smaller, targeted audience can be more effective. 8. 𝗟𝗮𝘂𝗻𝗰𝗵 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁: When the configuration meets your profiling objective, start the project. Using these steps, SOPRISM helps you quickly and efficiently profile Bimba y Lola enthusiasts in the US, enabling you to tailor your marketing strategies effectively.

We don't just build brands, we transform them. #Socialmediamarketing Is your brand stuck in the past? Does it need a refresh to truly stand out in today's competitive market? At SocialBrander, we're experts in brand transformation. We'll help you develop a clear brand strategy, craft a compelling message, and create a visual identity that resonates with your target audience. Ready to take your brand to the next level? Get in touch with SocialBrander today for a free consultation! Ring on +91-8903808282 or reachme@socialbrander.in #Socialmediamarketing #socialmediaplatforms #socialmediastrategy #socialmediamanagement #socialmediaengagement #socialmediaadvertising #Socialmedia #ROI #socialmediaanalytics

Is your logo due for an upgrade? If it's not hitting the right notes with your current audience, it might be time for a brand refresh. Your logo and branding should be as dynamic as your business journey. Let's create a brand that not only stands out but also resonates with your evolving audience. Whether your target market has grown, become more niche, or gone international, a refreshed brand ensures your visual identity evolves with your expanding horizons. We've seen first-hand how this approach has helped our clients transform their businesses.   Ready for a brand that tells your evolving story? #BrandRefresh #BusinessSuccess #BrandStrategy #BusinessStory

Are you looking to establish a brand identity that makes a lasting impression? Start by defining your brand values to communicate your mission and beliefs effectively. Next, identify your target audience to tailor your messaging and connect with the right consumers. Then, create visually appealing brand elements that reflect your values and appeal to your audience. Finally, develop a unique brand voice that resonates with your target market and sets you apart from competitors. Crafting a brand identity that stands out takes careful planning and attention to detail, but the results are worth it. #BrandIdentity #MarketingTips #StandOutFromTheCrowd #mbbranddevelopment #mbbranding #BrandAuthenticity #BrandDevelopment #BrandCulture #BrandIdentity

"In 2024, a strong online brand is essential for success. Explore key strategies to establish and grow your brand in the digital space." 1️⃣Define Your Brand Identity: Clearly outline your brand’s values, mission, and unique selling proposition (USP). 2️⃣Create Consistent Visuals: Ensure your brand’s visuals, such as logos and color schemes, are consistent across all platforms. 3️⃣Engage with Your Audience: Actively interact with your audience on social media and other online platforms to build relationships. 4️⃣Produce Valuable Content: Share content that reflects your brand’s values and resonates with your target audience. #digitalmarketing #digitalmarketing #digitalmarketinglife #digitalmarketingtips #digitalmarketingagency #digitalmarketingcourse #digitalmarketingexpert #digitalmarketingservices #digitalmarketingstrategy #digitalmarketingforbeginners

In most cases, a robust and memorable brand is a must for business success. Branding is more than just a logo; they are rapidly becoming forces which shape audience perceptions. If you’re still in the midst of your brand creation journey, consider these ten steps to creating a memorable brand. Grab another Monday morning cup of joe and take a look at our recent blog post. https://lnkd.in/g-8yCn-H #BrandEssence #DigitalMarketingSuccess #MemorableBrand #BrandJourney #AudiencePerception

Is Your Brand’s Story Resonating with the Right Audience? 🤔 A compelling brand story isn’t just about catchy words or a polished logo; it’s the key to unlocking deeper connections and driving real impact. When tasked with reimagining the Fire House Casual Living Store, the challenge was clear: How do we craft a narrative that not only redefines the brand but also captures the spirit of exceptional outdoor living? By shifting the perspective and embracing a refined ‘inside-out’ lifestyle, we developed an identity that speaks directly to the desires of the target audience. The result? A brand that resonates and inspires. Are you facing similar challenges with your brand’s story? 🙌🏼 Let’s work together to create a narrative that elevates your brand’s impact and connects with your audience in a meaningful way. Want to see more of this case study and see how our creative approach brought this vision to life. Visit https://lnkd.in/edZhC-6E #BrandIdentity #VisualIdentity #StrategicBranding #CreativeStrategy #DesignThinking #EmotionalConnection #BrandStory #CommunityDevelopment #HospitalityDesign #RealEstateBranding #CALDERONDESIGN