Melchor Dote-Figueras Escarcha’s Post

As a Georgian for the last 23 years, I've seen the film industry take off locally. Last year alone, Georgia hosted 390 productions including 31 feature films, 55 independent films, 241 television and episodic productions, 40 commercials, and 23 music videos. (Thank you for that accounting, GPB!) Against that backdrop of local relevance, I'm excited to share our McKinsey & Company report on Asians and Pacific Islanders (API) in Hollywood. The research, led in part by colleague and good friend Jackie Wong shows that while there’s been a surge in content featuring API characters and storylines, more than two-thirds of API consumers are dissatisfied with the authenticity of their representation in film and television. What’s at stake? Addressing these perceptions could unlock a $2-4 billion opportunity per year for the industry. Key takeaways from the report: - While API representation has grown over the past 20 years, API actors are still underrepresented in US-produced content. - There are specific hurdles for API content in showcasing genuine characters and narratives, such as race-neutral films and animated series. - Behind-the-scenes gatekeepers are essential to ensuring that API stories and characters are portrayed authentically. - The film and television industry has a multibillion-dollar opportunity to capitalize on this trend. Read more here 👉 https://lnkd.in/gx6f2hP5 #diversityequityinclusion #filmandtelevision #representationmatters #mediamatters #AAPIHeritageMonth

Embarking on the journey of independent filmmaking often feels like navigating uncharted waters. As we dove deep into creating our latest indie project, we were met with a major hurdle: market saturation. With countless films streaming on platforms like Netflix and Amazon Prime, it became a real challenge to make our voice heard among the noise. Instead of letting this setback discourage us, we banded together as a team to rethink our strategy. By leveraging social media to build a robust online presence and engaging with our audience through storytelling, we managed to carve out our niche in this crowded space. It's incredible how impactful authentic engagement can be! The outcome? We saw a substantial increase in our audience engagement and reach, with more viewers tuning in than we initially thought possible. This experience taught us that flexibility and creativity are paramount in a rapidly changing distribution landscape. So, to all fellow indie creators out there: embrace the obstacles! Use them to fuel your innovation and connect deeply with your audience. Remember, your unique stories deserve to shine. 🌟 #IndependentFilm #IndieCinema #Storytelling #FilmCommunity #CreativeProcess

THE HISTORY YOU SHOULD KNOW!! Freedom at Midnight on SonyLIV is a triumph not only of storytelling but of cinematic craft. It is a series that dares to grapple with the enormity of its subject, presenting history not as a series of dates and events but as a living, breathing narrative of choices, compromises, and enduring consequences. With its eloquent writing, masterful performances, and impeccable visual design, Freedom at Midnight stands as a towering achievement. It is not merely a recounting of India’s partition—it is an exploration of the human spirit’s resilience in the face of unimaginable adversity. In its unflinching portrayal of history’s complexities, it offers a poignant reminder that freedom, though precious, often comes at a price too dear to measure. #OTT #SonyLIV #Viralpost #streaming #contentmarketing #marketing #socialmedia #webseries #digitalmarketing #indiawins

The old way: • Make a film. • Submit to festivals. • Hope for a distributor to notice. • Get angry when no one watches it. • Wonder if filmmaking is even worth it. The new way: • Make a film. • Build a loyal audience. • Use niche streaming platforms to reach them. • Engage your fans to create word-of-mouth buzz. • Grow your reach organically. Independent films thrive when they connect deeply first, then grow widely. The future belongs to filmmakers who think like marketers. ✌🏻

Here's a new report on Asians and Pacific Islanders (API) in Hollywood -- the research shows that while there’s been a surge in content featuring API characters and storylines, more than two-thirds of API consumers are dissatisfied with the authenticity of their representation in film and television. What’s at stake? Addressing these perceptions could unlock a $2-4 billion opportunity per year for the industry. Key takeaways from the report: - While API representation has grown over the past 20 years, API actors are still underrepresented in US-produced content. - There are specific hurdles for API content in showcasing genuine characters and narratives, such as race-neutral films and animated series. - Behind-the-scenes gatekeepers are essential to ensuring that API stories and characters are portrayed authentically. - The film and television industry has a multibillion-dollar opportunity to capitalize on this trend. Read more here 👉 https://lnkd.in/g7KEaVMS #diversityequityinclusion #filmandtelevision #representationmatters #mediamatters #AAPIHeritageMonth

Pushpa 2: A Testament to the Power of Mass Cinema🤩 The phenomenal success of Pushpa 2: The Rise and now Pushpa 2: The Rule is a testament to the enduring power of mass cinema. This film has not only shattered box office records but has also captivated audiences worldwide with its raw energy, stunning visuals, and iconic dialogues. Why Mass Cinema Matters: 📸📸 a. Cultural Significance: Mass cinema often reflects societal values, aspirations, and challenges, fostering a sense of collective identity.✨ Economic Impact: These films generate significant revenue for the industry, creating jobs and stimulating economic growth.🌟 Global Reach: Blockbuster films like Pushpa have the potential to transcend language and cultural barriers, attracting international audiences. 🌍 While critical acclaim is important, mass cinema caters to a broader audience, providing entertainment and escapism. It’s a celebration of popular culture and the power of storytelling.🌸🌸 Let’s celebrate the success of Pushpa 2 and continue to support filmmakers who create films that resonate with the masses. Subscribe for More Videos : https://lnkd.in/dKDhmY6A #Pushpa2 #MassCinema #IndianCinema #BoxOffice #Entertainment #pushpa2therule #pushpa #boxofficecollection

Today, we are thrilled to unveil the trailer for "Crossroads," a groundbreaking vertical series that marks a significant milestone in Pakistan's entertainment industry. This series, shot entirely in the vibrant and diverse locations of Lahore, is a celebration of universal stories that resonate with audiences around the globe. "Crossroads" is more than just a series; it is a journey that embraces themes and emotions that transcend borders. Our characters' dreams, struggles, joys, and hopes reflect the shared human experiences that bind us all, no matter where we come from. In every vertical frame, we have strived to capture the essence of storytelling that speaks a universal language - one that crosses boundaries and connects people from different walks of life. It is our heartfelt belief that stories have the power to travel, to touch hearts, and to inspire change. Through "Crossroads," we aim to bridge cultures, spark conversations, and foster understanding among diverse audiences. As we present this trailer to you, we are filled with immense pride and excitement. We invite you to embark on this journey with us, to explore the rich tapestry of narratives that "Crossroads" has to offer. Let this be a reminder that while our stories may be uniquely Pakistani, the emotions they evoke are universally human. DRM aims to produce 40 such series in the next 18 months, so we are also open to meeting new individuals who can work with us: 1. Writers to share 75 min stories with us that can be divided into 60 second episodes 2. Production team including but not limited Art/Wardrobe departments, who want to define themselves via a new medium of storytelling 3. Language specialists from around the world to localise the content in multiple languages We hope "Crossroads" will find a special place in your hearts, just as it has in ours :)

This looks fun; hopefully it is... #horrormovies #latenighttelevision #marketing #koreentertainment #dealwiththedevil #filmindustry #musicindustry #entertainmentindustry #hollywood #losangeles #california #horrorfilms #scarymovies #linkedinfriends #linkedinposts

Swipe through the big trends shaping entertainment. Understand them better at #IDS2025! 🎥 Join industry stalwarts in redefining how we consume and create content.  Secure your spot👉 www.indiadigitalsummit.in #Entertainment #DigitalComedy #LiveStreaming #Storytelling #ContentEvolution #DigitalDistribution #IndiaDigitalSummit #FutureOfMedia #IDS #IDS2025

Excited to share McKinsey & Company new report on Asians and Pacific Islanders (API) in Hollywood -- the research shows that while there’s been a surge in content featuring API characters and storylines, more than two-thirds of API consumers are dissatisfied with the authenticity of their representation in film and television. What’s at stake? Addressing these perceptions could unlock a $2-4 billion opportunity per year for the industry. Key takeaways from our new report: - While API representation has grown over the past 20 years, API actors are still underrepresented in US-produced content. - There are specific hurdles for API content in showcasing genuine characters and narratives, such as race-neutral films and animated series. - Behind-the-scenes gatekeepers are essential to ensuring that API stories and characters are portrayed authentically. - The film and television industry has a multibillion-dollar opportunity to capitalize on this trend. Read more here 👉 https://lnkd.in/dhQu3QsR #diversityequityinclusion #filmandtelevision #representationmatters #mediamatters #AAPIHeritageMonth