Talk about commitment to a campaign launch! 🤯 As dog lovers, we think there's a lot to love about BARK's latest venture, an airline for dogs. As a marketing agency, there's even MORE to love about how they launched it! While this venture may not seem like a logical step to most (how do you go from dog toys to an airline?!), there's a clearer path than you think... BARK's audience comprises of dog lovers who will do anything for their pets, including going to extra lengths to make sure they're comfortable during travel! Plus, when they say this is a dog-first airline, they mean it! When you head to dogsflyfirst.com, you'll be greeted with helpful information (including some noteworthy FAQs), but the content isn't geared toward you, it's for your dog! Check it out below and let us know your thoughts! 🐾
Today, we are proud to introduce BARK Air, the world's first air travel experience designed to put dogs first. The demand from dog people to bring their dogs with them long distances is greatly outweighed by the viable solutions available today. So we built one ourselves. We believe in dog and human togetherness, and that it should not be limited by a lack of truly dog-friendly transportation. Dogs deserve better travel options than being shoved in a duffle bag or worse, put in a crate with the rest of the cargo. Luckily, you don't have to imagine what it's like for a dog to travel like cargo, because we forced our CEO, Matt Meeker, to do it for a 3 hour flight while we spoiled all the dogs traveling above in first class. Welcome to BARK Air, where dogs fly the way they've always deserved: First. Now booking the best-in-class dog focused flight imaginable at dogsflyfirst.com. Read more at: https://lnkd.in/euc5czG9
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5moThis is the first time I've seen a company ask for your Instagram handle while booking a flight lol.