Good Morning LinkedIn Network,
Corporate involvement vis-a-vis the International Olympic Committee – IOC needs to be heard from a French Citizen regarding the next generation of corporate leaders, and the future of the games :
See below translation from Eric Briones Original Post :
Why is Antoine Arnault the big winner of the Olympics?
IL EST HUITOR, MONSEIGNOR
I still remember the day of the presentation of the partnership between LVMH and the Olympics Paris 2024 at the Grand Palais Éphémère, more than a year ago. The atmosphere was not celebratory, and many people wondered what trouble LVMH had gotten itself into by becoming an official partner of games already contaminated by a very French "spirit of defeat".
Today, it's quite the opposite: the LVMH group has achieved a resounding corporate success during these 15 magical days of the Paris Olympics. One man embodies this success: Antoine Arnault.
Here are my 4 reasons:
I. A mobilization without commercial recuperation: Antoine Arnault has been able to put the Olympics at the center of the LVMH village, mobilizing each house of the group without ever falling into basic commercial recuperation. Where others, such as Ralph Lauren, are already preparing for Los Angeles 2028 with logomania and American flag marketing. Antoine Arnault showed empathy for the event, integrating luxury without stifling it.
II. A corporate strategy in perfect resonance: With Hélène Freyss, Antoine Arnault orchestrated a corporate discourse that resonated with the spirit of Paris 2024. Know-how, excellence, creativity, universality and Frenchness were on the agenda, while relying on the value of resilience inherent in sport, essential to navigate the slowdown that the luxury industry is experiencing.
III. The soft power of French houses: The opening and closing ceremonies were marked by the soft power of the houses of Christian Dior Couture Louis Vuitton and CELINE dressing the performances of the biggest celebrities. These cultural moments, immortalized in our hearts, where Lady Gaga, Celine Dion, Phoenix, Zaho and others shone, are a testament to the understated but powerful influence of LVMH. The benevolent presence of Daphné Bürki, who is close to the group, has only amplified this impact. Not to mention leaving a place for young independent houses, such as Coperni or Kévin Germanier.
IV. A keen sense of business: In 2024, sport has become an essential vector for the expansion of the luxury sector. Antoine Arnault understood this and positioned LVMH at the heart of this equation, adding sport to the winning formula FAMES (Fashion + Art + Music + Entertainment + Sport). LVMH also found the Olympics the best stage for its hospitality ambitions, offering VICs (Very Important Clients) a front-row seat to the Olympic magic.
For all these reasons, Antoine Arnault has not only won the Paris 2024 Olympics, he has also taken a step ahead in another great competition: that of the future of LVMH
#Paris24❤️
Corredor de seguros en Premium Quality Investment S.L.
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