Fully agree, and glad you are there representing GreenBiz. Strategic Agitation... I recommend looking at the work of Alice Kalro - I have been following Alice Kalro for quite some time, and I'm actually speaking with her today again - to discuss how to apply her theory of change in the built environment (the buildings industry and eco-system of companies responsible for creating a sustainable, resilient built environment). I am considering joining her next program, and I urge you to learn more about her approach. How can we level up the kind of response we are seeing to climate change - to accelerate and make more "radical" or breakthrough change? This is what she is working to address - through the existing capitalistic norms vs. by "tearing it down", or letting it all fall apart. If these ideas intrigue you, tune into her.
We are taking stock of the regenerative building movement at Living Future. I welcome you all, here or not, to take the time and reflect on our progress. Join us in thinking strategically at a systems level on how we move forward together. The themes of alignment and collaboration heard here are so often on my own lips. I feel this moment as an emergence of that idea coming into wider practice and know it will have an outsized impact on the work we do. Changing the attributes of a system's components rarely has a big impact on how the system functions, but if you change the relationships within the system, entirely new functions can emerge. Viewed from the lens of system science, more collaboration within the building industry isn't a 'nice to have', it is fundamentally how we change the behaviors we are stuck in and need to grow beyond.
Thanks a lot for the shoutout Melissa O'Mara :)
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10moI got into the Green Building industry over 20 years ago. LEED was still new-ish and there was tons of enthusiasm for the potential. Lots of technological advances were coming to market. The movement was poised to "explode." Of course, looking back there was no explosion. Growth and expansion of green building techniques and technologies has been steady, but relatively gradual. There are constant searches for those triggers that will accelerate adoption and drive progress. It would be great if one or more of those appear, but I believe the real estate business and everything associated with it is too complicated. There are too many other issues that people need to deal with. Green will always be just one thing to manage, no matter the significant impact of buildings on the broader society (climate change, etc.).