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🔍 𝐇𝐨𝐰 𝐚𝐫𝐞 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐫𝐞𝐬𝐩𝐨𝐧𝐝𝐢𝐧𝐠 𝐭𝐨 𝐩𝐫𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐟𝐞𝐫𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐢𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭𝐬? 𝐃𝐢𝐯𝐞 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐥𝐚𝐭𝐞𝐬𝐭 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐰𝐢𝐭𝐡 𝐮𝐬! 🌟 We’ve rounded up the latest research to highlight some of the key trends: 📊 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐎𝐩𝐞𝐧𝐧𝐞𝐬𝐬: 41% of adults would buy products made with precision fermentation (Hartman Group). 🛡️ 𝐒𝐚𝐟𝐞𝐭𝐲 𝐯𝐬. 𝐓𝐚𝐬𝐭𝐞: 60% of consumers prioritize safety (Hartman Group), nevertheless taste still represents a great barrier, especially for sustainable foods. 📚 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐈𝐦𝐩𝐚𝐜𝐭: Educating consumers about environmental benefits can increase purchase intent by 30% (McKinsey & Company). 🌍 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐖𝐢𝐧𝐬:  Precision fermentation can reduce water use by up to 99% and cut greenhouse gas emissions by up to 97%. (Precision Fermentation Alliance). 📈 𝐌𝐚𝐫𝐤𝐞𝐭 𝐆𝐫𝐨𝐰𝐭𝐡:  Expected growth from $1.3 billion in 2021 to $34.9 billion by 2031 (Allied Market Research). At Melt&Marble we leverage precision fermentation to create designer fats that are sustainable, better for the environment and for people. Follow us to discover more about the future of fat ingredients! ⏩ #PrecisionFermentation #FoodInnovation #Sustainability #ConsumerTrends #FutureOfFood #Biotechnology #FoodTech #SustainableIngredients #MarketGrowth

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John Fahy

A lifelong learner, a people person, the scarlet pimpernel, a musketeer, a soldier, inquisitive, a helper, a researcher, to listen, to heal, to help, to laugh, to promote, design, engineer and above all to live life…

1mo

interested in finding out more about this

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