MensXP’s Post

When Mensa Brands acquired India Lifestyle Network (MensXP, iDiva & HYPP) from Times Internet, the vision was simple: - Leverage the cultural relevance built across ILN to align Mensa’s breakout brands with mainstream pop culture. - Extend the core content creation & creative capabilities to build better brands. We've always understood that increasingly, reach is a commodity. Anyone can buy reach. For that, you go directly to YouTube, Google or Meta. You don’t need a media house just for reach.  However, if you’re after impact and cultural relevance, you go to a publisher or a media company. It’s still early days but I believe that’s why this collaboration is so meaningful. Over the last 12 months or so, this partnership has put together a marketing engine for MyFitness, @Pebble, Dennis Lingo, TrustBasket & other Mensa Brands. In 2023 alone, MensXP & iDiva reached over 200MAUs organically. Of these, over 100MAUs engaged and interacted with Mensa Brands across video, social & other culturally relevant content... Ananth Narayanan Kapil Vardhan Ravi Bansal Manvi Aggarwal Tribikram Mishra Aniket Nikumb Ayush Guha Dattaraj Thaly Caroline D'Cruz Krithika Kumar Sean Hyams Zain Anwar Radhika Gupta Saurabh Gaur Saurav Singh Rohit Singh Saurabh Wason Parul Batra #ILNMedia #ILNxMensa #DigitalCover #ContentCommerce #businessgrowth #Mensabrands #mensxp #idiva #hypp