Creating extraordinary activations and igniting brand growth | Co-founder & MD because ANZ
💲💲 🧘♂️ 🧘♀️ I am passionate about financial literacy. It should not be the preserve of the rich. But sometimes its a tricky conversation to get started, as quite frankly there is so much information out there! How do you know where to start and who to trust? Our client Milford recognises the key role that financial wellness plays in the overall well-being of its customers. With a new year comes promises of fresh starts, ditching bad habits and kickstarting new, healthy ones – the perfect time to encourage people to make their financial well-being top of mind. But, let’s be real, financial goals don’t always claim top spot on people’s lists. Our challenge? We needed to get Kiwis to consider their financial health along with their physical and mental wellness, injecting an element of fun into the process. The solution was elegantly simple. Teaming up with New Zealand Media & Entertainment (NZME) and Milford, we conceptualised and executed the Milford ‘Do Active’ summer series: an immersive yoga pop-up roadshow that went beyond just perfecting your tree pose.
Milford's 'Do Active' Summer Series 🌅💸🧘♂️ Ever tried doing yoga while discussing finances? We did, and it was a breath of fresh air! ☀️🙏 From coast to coast, we brought free yoga sessions paired with money chats to Kiwis everywhere. A mind-body experience to perfect yoga poses, whilst also perfecting financial wellness. 💼💪 Click the link in our bio to read the full article and see how we helped the attendees break free from the norm, stretch their bodies, and expand their minds💡 #DoActive #FinancialWellness #MindfulInvesting
