Merkle Danmark’s Post

PERSONALISATION | Digital personalised services often fail to meet expectations. While 80% of companies believe they offer "outstanding experiences," only 8% of consumers agree. However, those who master personalisation see a 40% boost in revenue. In our latest Merkle Mornings session, we explored the 2024 personalisation challenges. With rising customer expectations, enhancing customer experience (CX) is essential. Remember, the product alone doesn’t tell the whole story. Curious about the future of personalisation? Read our summary and find out how it can elevate your customer experience and set you apart! 🌟 #Personalisation #ExecutiveSummary #MerkleMornings #MerkleInsights

PERSONALISATION | Digital personalised services often fail to meet expectations. While 80% of companies believe they offer "outstanding experiences," only 8% of consumers agree. However, those who master personalisation see a 40% boost in revenue. In our latest Merkle Mornings session, we explored the 2024 personalisation challenges. With rising customer expectations, enhancing customer experience (CX) is essential. Remember, the product alone doesn’t tell the whole story. Curious about the future of personalisation? Read our summary and find out how it can elevate your customer experience and set you apart! 🌟 #Personalisation #ExecutiveSummary #MerkleMornings #MerkleInsights

𝗔 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗰𝗲𝗻𝘁𝗿𝗶𝗰 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗶𝘀 𝗯𝗲𝘁𝘁𝗲𝗿 𝗳𝗼𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆: ✅ Improved Customer Satisfaction: Consistency and a smooth experience across all channels lead to happier customers. ✅ Increased Customer Loyalty: When customers feel valued and understood across their journey, they're more likely to remain loyal to the brand. ✅ Enhanced Brand Reputation: Positive customer experiences can generate positive word-of-mouth marketing, boosting brand reputation. ✅ Operational Efficiency: A unified system for managing customer interactions across channels can streamline workflows and reduce costs. ✅ Data-Driven Insights: A centralized approach allows for gathering customer data from all touchpoints, providing valuable insights into customer behavior and preferences. 𝗖𝗵𝗮𝗻𝗻𝗲𝗹-𝗰𝗲𝗻𝘁𝗿𝗶𝗰 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝘀 𝗰𝗮𝗻 𝗵𝗮𝘃𝗲 𝗱𝗿𝗮𝘄𝗯𝗮𝗰𝗸𝘀: ⭕ Fragmented Customer Experience: Customers might encounter inconsistent information or service depending on the channel they use. ⭕ Increased Operational Costs: Managing separate experiences for each channel can require more resources and manpower. ⭕ Missed Opportunities: Failing to connect customer interactions across channels limits the ability to personalize the experience or offer relevant upsells. #cx #customerexperience

Looking to boost your business growth through better customer experience? Gold Research has helped businesses generate over $2 billion in revenue by transforming their customer experience strategies. We dive deep, mapping out the entire customer journey from start to finish to improve key areas like customer acquisition, cross-selling, and retention. Our approach mixes qualitative and quantitative research to really get to the heart of what your customers want and need, helping you tackle the challenges of connecting CX efforts directly to your bottom line. Want to see how we can help your business grow? Get in touch with us for a down-to-earth chat about your needs. Learn more about our approach here: https://lnkd.in/grUHfb_y #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

Discover the CX Edge: Mapping Customer Touchpoints Examine customer engagements across various touch points to chart their journey and craft a tailored customer journey map, focusing on service inquiries from initial contact to post-purchase interactions. Key aspects to consider include contact frequency, communication channels utilized, common inquiries, and post-sale feedback. Gather pertinent data through feedback forms, interviews, and follow-up communication. Your customer journey depiction should encapsulate patterns, recurrent issues, customer behavior, sentiments, and pain points. By gaining firsthand insights into customer concerns and preferences, you can enhance service delivery, refine products or services, minimize attrition, and elevate customer lifetime value. Additionally, it's crucial to monitor social media as a pivotal touchpoint in the customer journey. Social platforms serve as prominent arenas where customers voice opinions, pose queries, and raise issues. Hence, vigilantly track these social media dynamics as each mention or comment can significantly By staying attuned to customer interactions, you can not only meet but surpass customer expectations. #cxjourney #cx #CustomerSupport

Looking to boost your business growth through better customer experience? Gold Research has helped businesses generate over $2 billion in revenue by transforming their customer experience strategies. We dive deep, mapping out the entire customer journey from start to finish to improve key areas like customer acquisition, cross-selling, and retention. Our approach mixes qualitative and quantitative research to really get to the heart of what your customers want and need, helping you tackle the challenges of connecting CX efforts directly to your bottom line. Want to see how we can help your business grow? Get in touch with us for a down-to-earth chat about your needs. Learn more about our approach here: https://lnkd.in/ghufsu5s #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

Top-notch experiences are key to boosting revenue. Our Customer Experience Intelligence report found Aussies want service that is fast, simple, and empathetic. So how can you achieve this through digital channels? 🌐 👌 Convenient: Your channels must be where your customers are. 🌟 Helpful and personalised: Anticipate customer needs and offering solutions. 🌀 Frictionless and consistent: Provide the same experience across platforms. Learn more: http://spr.ly/6042bkOtn #CustomerExperience #CXTrends

In today's digital landscape, delivering a seamless customer experience is more crucial than ever because of ever changing customer behaviour and competition in the market! Unified customer experience tools are the backbone of creating consistent, personalized, and efficient interactions across all touchpoints. By integrating various channels and data sources, these tools enable businesses to: 🔍 Gain a 360-Degree View: Understand your customers deeply by consolidating data from multiple sources such as Social Media, Email, WhatsApp, Apps, GBP, Trustpilot, Quora etc. This holistic view helps brands in making better interactions with the customer and offering a customised response to them as per the ask! 🚀 Enhance Efficiency: Streamline workflows and reduce redundancies. Unified tools empower your team to work smarter, not harder, by having all necessary information at their fingertips. 💬 Consistent Communication: Ensure your messaging and support are consistent across all platforms. Whether it's social media, email, or live chat, a unified approach prevents miscommunication and builds trust. 📈 Drive Better Insights: Leverage comprehensive analytics to track performance and customer behavior. This data-driven approach allows for informed decision-making and continuous improvement. 🤝 Improve Customer Satisfaction: A cohesive experience reduces friction and enhances satisfaction. Happy customers are more likely to become loyal advocates for your brand. Investing in unified customer experience tools isn't just about keeping up with trends; it's about creating meaningful connections, increasing productivity, efficiency and bring the entire team together to work as one unit. How is your organization leveraging these tools to enhance customer experience? Share your thoughts and experiences in the comments below! #CustomerExperience #CX #UnifiedTools #DigitalTransformation #konnectinsights

💡 Elevate Your Customer Experience: Is your brand listening? In today’s competitive market, the brands that succeed are the ones that truly listen to their customers. 📢 It’s not just about responding to feedback, it’s about acting on it. 💬 Did you know? 82% of customers leave a brand after just one bad experience. 😲 But here’s the good news: brands that prioritise customer experience see a 10-15% increase in revenue growth. 🔥 So, how do you create that WOW factor for your customers? Proactive engagement: Don’t wait for complaints. Anticipate your customers’ needs by gathering insights across channels—reviews, surveys, and even social media. Personalisation: Generic responses are a this of the past. Your customers expect experiences tailored to their preferences. Consistency is key: Whether they’re chatting with your support team or checking your website, ensure a seamless, unified experience across all touchpoints. 💡 Track Opinion are able to help brands not just hear their customers, but to help them to listen to their customers. I would very much welcome the opportunity to tell you more. Sophie #CustomerExperience #CXSuccess #CustomerFeedback #BrandLoyalty #CX2024 #CustomerEngagement

False! While improving customer acquisition rates is a significant benefit, the primary goal of Customer Journey Mapping is to understand and enhance the entire customer experience. This comprehensive approach helps businesses identify pain points, streamline processes, and personalize interactions across all touchpoints, leading to increased satisfaction, retention, and overall growth. At Gold Research, we specialize in Customer Journey Mapping to provide insights that drive actionable improvements in customer experiences, from initial awareness to post-purchase advocacy. Our methods help companies not only attract new customers but also retain and delight existing ones, ensuring long-term success. Discover how our journey mapping services can transform your business: https://lnkd.in/dt7-SQNA #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience