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PERSONALISATION | Digital personalised services often fail to meet expectations. While 80% of companies believe they offer "outstanding experiences," only 8% of consumers agree. However, those who master personalisation see a 40% boost in revenue. In our latest Merkle Mornings session, we explored the 2024 personalisation challenges. With rising customer expectations, enhancing customer experience (CX) is essential. Remember, the product alone doesn’t tell the whole story. Curious about the future of personalisation? Read our summary and find out how it can elevate your customer experience and set you apart! 🌟 #Personalisation #ExecutiveSummary #MerkleMornings #MerkleInsights

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