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Another day, another cautionary tale: Uber fined €290m for European data being sent to the US, breaching GDPR ❌ Generally speaking, there has been a loss of control when it comes to collecting and routing customer data. The prevalent use of disparate tracking technologies means businesses have limited ownership over how data is collected and users are tracked. This fragmentation leads to a diminished ability to enforce consistent governance, posing risks to data security, compliance, and overall strategy. To complicate this even further, most companies don't know what tracking tags are on their site, what data those tags are collecting, what those tags are doing, or where that data is going (is it staying in the EU, going to US servers?). And compliance teams are losing sleep. Rightfully so when the consequences result in hundreds of millions in fines. We are here to help. Our private cloud deployment via GKE and GCP Load Balancing can install dedicated clusters for global companies, like Allegro's various European service regions, to help ensure data sovereignty in transit. Ensure no European data leaves the EU, and take back control of your customer data with trailblazing tools like consent enforcement (utilising your CMP like OneTrust)! Learn more here: https://lnkd.in/epJsJcp6 Read about the allegations against Uber here: https://lnkd.in/eCNQTHdR

Uber hit with €290m fine for storing European driver data in the US

Uber hit with €290m fine for storing European driver data in the US

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