Metric Marketing’s Post

♿ Wheelchair ramps, warning lights on alarms, and tactile sidewalk bumps are all physical accessibility features we’re familiar with. But did you know that websites need certain features to make them accessible, too? Here are a few examples: 🧑🦯 Improving color contrast in images and text makes it easier for people with low vision to navigate your site 🧏 Adding closed captions and transcripts to audio content enables people with hearing loss to interact with videos and podcasts 💬 Adding concise and accurate alt text to your images helps people using screen readers to interact with on-page graphics ➡️ Everyone deserves to use the web without limitations. Learn more here about how Metric can improve your site’s accessible design: https://hubs.ly/Q02SHtP00 #metricmarketing #accessibility

❓What is a Title Tag, and how can fixing them give you a quick SEO win? 💬 Title Tags are a small (and easily forgotten) but vital part of your SEO strategy. These HTML elements in your site’s code tell search engines what to call your web pages. Potential visitors to your site will see them on search engine results pages, browser tab titles, and link previews on other platforms, like Facebook or Reddit. 👍 Not only does optimizing title tags improve user experience, but it can also help you rank higher and bring more visitors to your site! While this will give you a quick boost, it’s far from the only thing to consider in your SEO plan. ➡️ If you need an expert to develop a custom, comprehensive SEO strategy for your business, title tags and all, Metric Marketing can help! Visit our website today to find out how: https://hubs.li/Q02SHdFy0 #metricmarketing #SEOstrategy

❌ What are 4 of the biggest mistakes you can make when building a website for your business? 1️⃣ Not prioritizing responsiveness: Research from 2024 estimates that over 60% of web traffic comes from mobile phones. If your site only works on a desktop, you’re missing out on traffic! 2️⃣ Ignoring accessibility: A website that prioritizes contrast, alt text, and other accessibility features is easier for everyone to use, especially visitors who use screen readers. 3️⃣ Unclear CTA: If visitors have to scroll down or navigate to a new page to figure out what action you want them to take, they’re less likely to stick around. 4️⃣ Non-custom design: Free templates can be great for someone just starting out, but if you want to grow your client base, you need a unique design that stands out from the competition. 📈 If you want to avoid these mistakes and build a website that showcases your brand while bringing in new customers, Metric Marketing can help. Contact us today to find out how!

👋 Everyone, say hello to Phyllisa Kiselicka, our Paid Ad Specialist! 📈 Phyllisa is dedicated to using her paid media expertise to help our clients reach their goals. Whether you need to increase your web traffic, boost your regional presence, or generate more leads, she can build an ad strategy to help you get there. Here’s what she had to say when we asked why she’s passionate about this role: 💬 “I love crafting data-driven paid media strategies that deliver real results, focusing on measurement, reporting, and strategic audience targeting to drive client success.” ➡️ Read Phyllisa’s full bio here: https://hubs.li/Q02LMXqV0 #metricmarketing #paidmedia #meettheteam

What a night!🥂 🏆 For the 5th year in a row, Metric Marketing has received a FastTrack award from Ann Arbor SPARK! 📈 This award is a testament to our sustained, high-growth performance over the last six years. We were honored to be recognized as one of the most resilient, innovative companies in the region!

🤖 With use cases for AI business solutions skyrocketing, it’s easy to get analysis paralysis from all your options. Which ones will work, and which ones are more trouble than they’re worth? ❓ If you need advice on where to start, you’re in the right place! Metric’s CEO Hannah McNaughton joins a panel of experts on the Forbes Agency Council to explain 19 of the ways AI can help relieve pain points for your agency’s clients. ▶️ Check out the article here: https://hubs.li/Q02LKcs70 #artificialintelligence #forbes #metricmarketing

👰 Many congratulations are in order for our Senior Account Manager, Alex, on her recent marriage! 💒 Alex and Michael tied the knot at a beautiful ceremony in Wisconsin last Saturday. Everyone on the Metric team wishes them much love, joy, and happiness as they begin this new stage of life together!

👋 Wave hello to Gilbert Rodriguez, our SEO manager! 💻 Gilbert builds custom strategies for clients, forecasts trends before deployment, tracks key data for reporting, and improves the overall SEO health of client websites. When we asked what drew him to this role, he answered: 💬 "SEO is a complicated landscape where Google is the battlefield, and we’re fighting for our clients’ goals…I love the challenge!" ➡️ Read Gilbert’s full bio here: https://hubs.li/Q02MwZSQ0 #metricmarketing #seoexpert #meettheteam #gilbertrodriguez

🏌️ For the Metric team, giving back to the community is par for the course! 🏆 Congratulations to Hannah, Paige, and Alex for a strong finish at last week’s 5th Annual Habitat Fore Humanity Golf Classic in Ann Arbor! 🏡 The funds raised from the golf outing will go toward programs that build affordable houses for families in Washtenaw County, provide critical home repairs, and strengthen our local communities. ⛳ A big thank you to Habitat for Humanity for the work they do and to our resident golfers for showing up in support of them! #metricmarketing #habitatforhumanity #community

✒️ Author Oscar Wilde famously said, “There’s only one thing in the world worse than being talked about, and that is not being talked about.” 🖥️ There’s some truth to this, with one major caveat: Wilde never had to worry about going viral on the internet. 📈 Do you know what to do if your company goes viral for the wrong reasons? Check out the advice from Hannah McNaughton and other Forbes Agency Council experts on how to handle bad press with grace and professionalism: ➡️ https://hubs.li/Q02LK1hQ0 #digitalmarketing #forbes #metricmarketing