📈Aurangzeb Agha’s Post

AI Driving Hyper-Personalization In Retail! Whilst most are still in the very early phases of implementing AI into their businesses, we have already seen the mass of opportunities that it brings. ▶️ 52% of retailers intend to employ GenAI within the next 12 months for content creation ▶️ 25% aiming to utilise it for brand campaigns and marketing which is a growing trend among those seeking to maintain consumer loyalty. I have mentioned in other posts that there have been setbacks with this AI implementation, but when is there not a setback when trying new tech? The benefits and new customer experiences this can provide are fantastic and extremely exciting! #ai #artificialintelligence #genai #retail #consumer

🤖 Balancing AI Innovation with Authenticity 🤖 In our recent Trend Report, we observed a crucial insight: consumers are increasingly discerning about authenticity, and many can detect when content lacks a human touch. AI-powered tools, while efficient, can sometimes fall into predictable patterns that keen consumers pick up on. Brands today must use AI thoughtfully—supporting authentic engagement rather than replacing it. For example, using AI to enhance personalization, tailor recommendations, or analyze customer preferences can deepen relationships when done transparently. The secret? Balance AI insights with genuine, human-centric interactions that reinforce brand trust. How is your brand harnessing AI while keeping it real with your audience? Let’s discuss! #AI #Authenticity #CustomerTrust #BrandStrategy #DigitalMarketing https://buff.ly/3YtfxLY

The adoption of AI in fashion retail is accelerating, with innovative brands like Mango leading the way by utilizing AI for campaign creation. This trend showcases the growing integration of advanced technologies to enhance customer engagement and streamline operations. From personalised shopping experiences to efficient supply chain management, AI is revolutionising the retail landscape. #FashionTech #RetailInnovation #AI

Roger Williams, CLMP™, head of loyalty for Marigold, said it’s not hard to envision a future where major brands allow people to create AI-generated images of themselves to try on clothes virtually. Read on in the Modern Retail article below to see how EILEEN FISHER, INC. is using #AI to help customers find their best-fitting sizes! https://ow.ly/folk50SACJO #Loyalty #RetailMarketing #AI

🌟 The fashion industry is constantly evolving—trends shift, consumer preferences change, and competition is fierce. To keep up, many brands are turning to AI to stay ahead. From predicting trends to streamlining design workflows, AI is becoming essential in today’s fashion landscape. Check out our latest post to learn more: https://lnkd.in/dKsvRUb8 What is Fashion AI? 🤔 Fashion AI uses artificial intelligence and machine learning to enhance different aspects of the industry. By analyzing large volumes of data, AI can predict trends and optimize the design process, allowing brands to better understand which styles, colors, and materials will resonate with their audience. At Hautech AI we take this further by using AI to generate virtual fashion models, making it easier for brands to showcase their products online without traditional photoshoots. This technology simplifies production for e-commerce brands, providing realistic visuals while saving time and costs. How Fashion AI is Transforming the Industry: 🔮 Predicting Trends & Consumer Behavior: AI tools analyze social media, search trends, and shopping behaviors to anticipate what consumers will want next, helping brands stay one step ahead. 🎨 Enhancing the Design Process: AI accelerates design by suggesting fabrics, patterns, and colors—enabling designers to focus on creativity while the AI handles the data analysis. 🤖 AI-Generated Models for E-Commerce: Hautech.AI's virtual models allow brands to reach diverse audiences with customized models, ensuring consistency in product presentation and reducing the time and costs of traditional photoshoots. ⭐ Boosting Customer Satisfaction: Engaging, AI-powered visuals enhance the online shopping experience, increasing customer confidence and driving conversions. 📲 Optimizing Social Media & Marketing: AI analyzes data from platforms like Instagram and TikTok, helping brands create content that resonates with their audience and maximizes their social media impact. Hautech.AI is proud to lead this wave of innovation, offering a modern solution for e-commerce brands looking to elevate their digital presence. Let’s redefine the future of fashion together! 🚀 #FashionAI #ECommerce #AIinFashion #HautechAI #DigitalTransformation #FutureOfFashion #AIModels #SustainableFashion

💡 The Future of Fashion is YOU: Consumers can now co-create their dream garment with generative AI. Imagine this: using AI to design a one-of-a-kind sneaker with patterns, brought to life with a few simple prompts. Here's why this marriage of fashion and AI can be a game-changer: 🔹 Unmatched PERSONALIZATION: Forget mass-produced, off-the-rack experiences. Fashion, especially luxury, is about feeling special, and this technology allows you to create a piece that embodies your individual style. 🔹 Engagement and innovation: Beyond creating a garment, these INTERACTIVE experiences are fostering a deeper connection between brands and their customers, while giving brands valuable INSIGHTS into customer preferences. 🧠 Luxury brands like Versace and Loewe are also leveraging generative AI to create MARKETING content that features their products in innovative ways. Versace saw an increased video play rate of 1,460% on its AI-generated social media video, compared to standard content. ⚠️ Concerns about transparency and potential job displacement exist, but brands are taking steps like clear disclosures and responsible IP usage to navigate these issues. 🌟 LVMH also recently announced its deepened partnership with Alibaba, leveraging the tech giant’s AI capabilities to drive innovations in the China market, potentially in ads, content, CLIENTELING, customer service, e-Commerce, OMNICHANNEL interactive shipping experiences, and even INTERNAL operations like manufacturing and supply chain (Check out my recent LinkedIn post on this). We are already seeing many AI applications that WORK, successfully strengthening products and transforming customer relationships, while improving efficiency. And we’ll continue to see many more that redefine the future of fashion and retail. What do you think? What excites you most about AI in fashion and retail? Thank you Maghan McDowell for the interesting sharing on Vogue Business. #AI #Fashion #CoCreation #Content #Retail

So, dare I say, a positive scenario incorporating AI. I'm not a believer of AI as a tool to develop experiential designs. @Amar A will no doubt acknowledge this from my input in one of his recent posts - it's still a long way off from what Ive seen in the market place, to deliver specific branded identities that really get stuck in to a brnad's DNA and deep story-realistations. However, as a tool in the background, yes, totally get this, as we recently reviewed with our project deliverables for brand guidelines. This story from Marks and Spencer shows how AI can help customers research and select from a larger source of inventory, to help create their own styles. With such large contents, choice and selection can be extremely daunting - here the AI does the analytic-number crunching to good effect. As with all aspects of AI, it's what and how you feed the machine that helps you obtain the best end result: https://lnkd.in/eA3MQr2B #AI #customerexperience #userexperience #retail #marksandspencer #choice #shopping

Check out Sampo Parkkinen's interview in Glossy this month about a personalized customer experience driven by AI. Creates a direct dialogue between brands and their consumers to increase overall conversion! https://lnkd.in/ggAVSa52

What percentage of stock is returned to Dutch retailers? 25%, 50%, maybe 60%? Try up to 70%. With 7 in 10 products destined to come back, lowering the rate of returns is a massive priority for many retailers. But how can they do it? Omoda found a way. By harnessing AI, it reduced the rate of returns by 13% and increased profits by 14%. Fleur Verwijs, Performance Marketing Manager at Omoda, explains how the company did it. 👇 #ThinkWithGoogle #AI #Marketing

What percentage of stock is returned to Dutch retailers? 25%, 50%, maybe 60%? Try up to 70%. With 7 in 10 products destined to come back, lowering the rate of returns is a massive priority for many retailers. But how can they do it? Omoda found a way. By harnessing AI, it reduced the rate of returns by 13% and increased profits by 14%. Fleur Verwijs, Performance Marketing Manager at Omoda, explains how the company did it. 👇 #ThinkWithGoogle #AI #Marketing