MG Gurbaxani’s Post

How can you translate leads to deals through embracing marketing as a sales accelerator? 💡   During the Main Insight Event Benelux, Shipra Jain delivered an engaging keynote, mentioning "aligning on personas is crucial. Sales knows the ideal customer, so why not share that with marketing? Collaborate to create personas, align on KPIs, establish a consistent cadence, and monitor progress regularly."   Thanks, Shipra for your insights 🙌

And the results are in! 🎉 We'll be revealing the industry's first benchmark on the adoption & impact of Value Selling in a webinar next month. Cuvama partnered with Tom Pisello and April Morley from Genius Drive to gather research from over 100 B2B companies. And the results were fascinating! On the webinar we'll be answering questions like: • What's the av. impact of value selling on Win rates & Deal Sizes? • What's the typical ratio of Value Engineers to Sales reps? • How much of the pipeline do Value Engineers typically cover? • How do companies best enable their sales reps to sell value? • What's the typical rep adoption of Value Selling enablement? Can't wait to share these results! You can register for the webinar here 👇 https://lnkd.in/esQaxEJj #valueselling #customervaluemanagement #businessvalueengineering

In a situation where attention spans are fleeting and competition is fierce, the strategic use of storytelling emerges as a force in successful value-based selling.

So many great value selling methodologies out there - but what does adoption by sales really look like? Research from over 100 B2B SaaS companies on the adoption and impact of value selling...this is going to be insightful!

More 🔥 enablement insight from Vanessa Metcalf

✅ So you are a Sales/Revenue Enablement Leader but ❌ you are not seen as a Strategic Revenue Driver by your organization❓ 💡 Let our own Vanessa Metcalf - VP of Global Revenue Enablement enlight you in her 5 minute video below on how a well formalized Charter, Strategy and Process for Enablement can help change that! Showpad #eOS #SellerEffectiveness #BuyerEngagement #AnalyticsInsights

Fact: Value-based learning outperforms traditional sales and marketing materials. 61% of buyers lean more on a company's thought leadership than sales or marketing materials to gauge capabilities. In every training session and every live event I lead, the focus is on delivering value. This approach is not just about retaining information; it's about how people want to engage and be engaged. And that’s how they want to be sold. Not through pitch slaps. Not through jargon. Not through lame outreach. I’m joining Jon Russo and Megan Heuer tomorrow at 8 am PT / 11 am ET for a roundtable discussion. Here’s what we’ll cover: ↳ The most effective Sales Navigator tactics for starting convos with prospects ↳ How to dramatically increase your response rates by leveraging comments ↳ The 3 things to optimize right now on your LinkedIn profile to stand out Register here to join: https://lnkd.in/e2zSisD4 See you there.

What a compelling statistic: '61% of buyers learn more from a company's thought leadership content than from sales and marketing material.' As the saying goes, 'teaching is the new pitching!' This implies that sharing valuable information to help your target audience goes much farther than attempting to sell products or services. #b2bmarketing #targetaudience #communicationstrategy

In a situation where attention spans are fleeting and competition is fierce, the strategic use of storytelling emerges as a force in successful value-based selling.

Fact: Value-based learning outperforms traditional sales and marketing materials. 61% of buyers lean more on a company's thought leadership than sales or marketing materials to gauge capabilities. In every training session and every live event I lead, the focus is on delivering value. This approach is not just about retaining information; it's about how people want to engage and be engaged. And that’s how they want to be sold. Not through pitch slaps. Not through jargon. Not through lame outreach. I’m joining Jon Russo and Megan Heuer tomorrow at 8 am PT / 11 am ET for a roundtable discussion. Here’s what we’ll cover: ↳ The most effective Sales Navigator tactics for starting convos with prospects ↳ How to dramatically increase your response rates by leveraging comments ↳ The 3 things to optimize right now on your LinkedIn profile to stand out Register here to join: https://lnkd.in/eGdQdz56 See you there.