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Illuminate Your Brand in 2024 with Smart Billboard Strategies! 🌟 Navigating the costs of digital billboards doesn't have to be complex. Location, duration, and design intricacies impact prices, especially in bustling urban centers. Optimize your advertising budget by leveraging dayparting, programmatic buys, and performance analytics to boost your ROI. Ready to light up the streets with your message? 👉 Engage with us to explore top strategies for effective billboard advertising! #DigitalBillboards #AdvertisingTips #MarketingStrategy #ROI #2024Trends

🚀 Google Fiber's Bold Outdoor Advertising Strategy: Leading the Way in High-Speed Internet Promotion 🚀 Google Fiber isn't just delivering the fastest internet in town—they're also making bold moves in outdoor advertising! With impactful billboards and innovative DOOH (Digital Out-Of-Home) campaigns, they’re boosting brand visibility and engagement in key cities across the country. 📍 Clear, Bold Messaging By keeping their ads simple yet powerful, Google Fiber emphasizes their standout feature: lightning-fast internet. These eye-catching messages reinforce their commitment to delivering on their promises. 🎯 Strategic Billboard Placement Placed in high-traffic areas, Google Fiber's billboards reach both drivers and pedestrians, strengthening their presence and brand perception. These ads not only promote their services but also position Google Fiber as a leader in the telecom sector. 💡 Innovation through DOOH Through digital billboards, Google Fiber keeps their messaging relevant and dynamic in real-time, making their outdoor advertising more engaging and effective. Google Fiber’s campaigns showcase the power of billboards and DOOH, in partnership with outdoor advertising companies, to connect with local audiences and enhance brand reputation. #OutdoorAdvertising #DOOH #Billboards #BrandVisibility #AdvertisingStrategy #GoogleFiber

Today is a great day to revisit Greg Wise's 10 Bold Predictions for the Future of Out-of-Home Advertising in 2025. As our cofounder who has seen a lot of evolution in outdoor advertising over the years, let's see if these predictions come true this year. How do you see OOH aligning with digital marketing? https://hubs.ly/Q0302rfC0

When it comes to choosing the best advertising strategy for your brand, it's important to understand the benefits of different media. Today, we're comparing outdoor advertising with digital advertising to help you make an informed decision. Here's why outdoor advertising might be the better choice for your brand. Visibility: Outdoor advertising offers unparalleled visibility in high-traffic areas. Your brand message is displayed 24/7, ensuring it reaches a wide audience continuously. In contrast, digital ads are dependent on screen time and internet access, limiting their reach. Engagement: Bold visuals and strategic locations make outdoor ads hard to ignore. People can't skip a billboard on their commute, but digital ads are often skipped or blocked by users, leading to lower engagement rates. Trust and Credibility: Consumers tend to view outdoor ads as more credible and trustworthy. There's a perception that if a brand invests in a physical ad, it must be reputable. On the other hand, digital ads can sometimes be seen as intrusive, leading to lower trust levels. Ad Recall: The constant and repeated exposure of outdoor ads leads to higher ad recall. People remember what they see every day. Digital ads, however, often get lost in the clutter of online content, resulting in lower recall rates. In summary, while digital advertising has its place, outdoor advertising offers unique benefits that can significantly enhance your brand's visibility, engagement, and credibility. Ready to take your brand to new heights? Contact Huperniq today and let's make your message unmissable! #OutdoorAdvertising #DigitalVsOutdoor #MarketingStrategy #BrandAwareness #Huperniq

SignValue Insight: A Look into the Strong First Quarter Performances of Outdoor Advertising Giants   The first quarter of 2024 has been a testament to the resilience and growth of outdoor advertising titans. SignValue is excited to share the remarkable achievements of industry leaders Clear Channel Outdoor Holdings, Lamar Advertising Company, and OUTFRONT Media Inc. as they continue to set new benchmarks in the dynamic landscape of outdoor advertising.   🔵 Clear Channel Outdoor (CCO): Impressive strides mark CCOH's Q1 performance, with a solid 10.1% increase in consolidated revenue, reaching $481.8 million. Strategic initiatives and financial fortitude position CCOH for sustained growth, with Q2 revenue projections ranging between $547 million and $572 million.   🟢 Lamar Advertising Company: Lamar's Q1 results speak volumes, boasting a remarkable 5.7% surge in net revenue, totaling $498.2 million. CEO Sean Reilly attributes this success to robust local sales and a resurgence in digital advertising. With $634.8 million in liquidity, Lamar is poised for potential acquisitions in 2025, underscoring its strategic vision.   🟣 OUTFRONT Media Inc.: OUTFRONT Media Inc. shines bright with a 3.2% uptick in Q1 revenues, totaling $408.5 million. CEO Jeremy Male highlights the positive trajectory in transit revenue, reinforcing the company's solid performance amidst the challenges of higher operating expenses. OUTFRONT Media's focus on enhancing its advertising offerings and leveraging growth opportunities positions the company for sustained success in the outdoor advertising industry.   The first-quarter performances of these industry giants show unusually high growth rates for what is usually the slowest growth time of the year. With innovative strategies, financial prowess, and a dedication to delivering value, Clear Channel Outdoor Holdings, Lamar Advertising Company, and OUTFRONT Media Inc. are primed to seize emerging opportunities and drive continued success in the ever-evolving media landscape.   #OutdoorAdvertising #Q1Performance #IndustryLeaders #OOH #DOOH

The importance of diversification in advertising. While digital marketing is undoubtedly powerful and often a first-choice for many, it's crucial not to overlook the benefits of a diversified advertising strategy. Diversification can significantly enhance your advertising efforts. Out-of-home (OOH) advertising, for example, offers unique opportunities to reach audiences in dynamic, high-traffic environments. As an option, street posters are a cost-effective and engaging method that can complement your digital campaigns and drive brand visibility in ways that digital alone might not. By integrating both digital and OOH strategies, you create a more holistic approach that leverages the strengths of each medium. This can lead to improved reach, engagement, and overall campaign performance. If you're a Christchurch local, or looking to engage our market of outdoor adventurers and heritage buffs, give me a yell to talk through some options. Coffee's on me.

Here's why you need to add billboards to your marketing mix: 1. Made You Look: Billboards and out of home advertising are big, bold and larger than life. 2. No Other Competition: Most other forms of media place your message alongside other advertisers; with billboards, you have a captive audience viewing only your message. 3. Reach You Target: Billboards are often the last advertisement viewed before the point of purchase and frequently provide much needed directional aid to travellers entering an unfamiliar area. 4. Stretch Your Budget: Where other media provides only 30 seconds of exposure, billboards offer long-term, 24 hours, 7 days a week message visibility. 5. Receptive Audiences: Biometric research shows people are more than 2.5 times more alert outside than compared to screen time at home. This alertness increases our ability to remember messages at a glance. Read on to find out more reasons why billboard advertising is a great fit for your business! https://lnkd.in/gAVvQ3Ba

In an era dominated by digital advertising, I was recently reminded how billboards continue to prove their worth as a powerful marketing tool. Creative humor on these larger-than-life canvases can transform a simple roadside advertisement into a memorable brand experience. Companies like Buc-ee's, Ltd. are leveraging wit and unexpected design elements to capture attention and build lasting brand identity, turning fleeting highway moments into enduring impressions. While billboards may not suit every brand, recent trends suggest it's time for some to reconsider this classic medium. The outdoor advertising industry has rebounded strongly, with US outdoor advertising revenue expected to reach $10.5 billion in 2024. This growth coincides with the rise of Retail Media Networks, creating a unique opportunity for brands to integrate physical and digital strategies. Digital out-of-home (DOOH) advertising is bridging the gap between traditional billboards and data-driven targeting, allowing for dynamic content and real-time updates. For businesses seeking high visibility and broad reach, billboards offer a 38-86% effectiveness rate in provoking consumer responses. With 57% of digital billboard viewers likely to visit an advertised business within 30 minutes, the impact on local traffic and sales can be significant. As we navigate the evolving advertising landscape, smart brands are finding innovative ways to blend the unmissable presence of billboards with the precision of digital strategies, creating multi-channel campaigns that resonate in both physical and digital spaces. Shout-out to Robert Keller and the great work he is doing at OUTFRONT Media. If you are thinking about outdoor advertising, give him a shout. #OutdoorAdvertising #BrandCreativity #RetailMedia #MarketingTrends #DOOH

"Companies are looking to turn their attention back to OOH advertising strategies after years of being focused on digital marketing. Regulations around privacy and targeted ads, and the ability for people to block digital ads, have made online advertising strategies less successful for many." Unlike digital ads, OOH ads can't be blocked or ignored with a click. They're always visible, making a lasting impact. Amazing to see our CEO Alex Ewing featured in TechCrunch talking about all the things we're doing at OneScreen.ai and the impact of OOH. https://lnkd.in/e3g4hZ-D

OOH is the future, But.... People say digital advertising saves cost and helps to reach the apt target audience meeting the advertisement goals in minimal time. Of Course, the efforts and resources involved are minimal too. This has pushed the new age marketers to strongly believe that digital advertising is the present and future, and Traditional OOH as past. But the changes are happening and if the changes proves to be perfect, OOH advertisement will push digital marketing down the lane in terms of reach and analytics. For an advertiser, target audience, their Choice Of Interest of those, geography, behaviour opens the door to their advertising goals. Till date, Digital advertising serves the same on clean plate with short on spices. This might change with the future of OOH. The Future of OOH shall give the advertiser the briyani he / she desires. However, it may happen with the help of digital hands. Hence, the ad network may expect a Integrated Medium served on perfect DUM.