MGH, Inc.’s Post

I spoke yesterday to Mitchell Hartman from Marketplace Morning Report about the looming TikTok ban and the lack of reasonable alternatives for TikTok's 170 million U.S. users. The interview was featured on NPR this morning. As I said there, TikTok has created a user experience that will be hard to replace, though if it disappears many U.S. competitors are likely to try. https://lnkd.in/dTJ_N2tk

Still feeling whiplash from the TikTok ban drama? Same. The app's future is uncertain, trust is more fragile than ever, and chaos feels like the new normal. So, how do we plan for an unstable future? Swipe for practical ways to mitigate risk, stay adaptable, and focus on what always works: trust, connection, and community. TLDR: It’s messy out there, but marketers thrive in a mess. Platforms will come and go (still rooting for you, Vine), but the way we build and maintain connection with our communities can anchor us. What’s your strategy for navigating TikTok’s political era — and whatever comes next? Let’s compare notes in the comments!

Exciting news for all TikTok enthusiasts! Check out the latest blog post on "New on TikTok" to learn about the newest trends and updates on the platform. Stay ahead of the curve by reading the full article here: https://ift.tt/yg7xwEr.

Tomorrow could be D Day for TikTok, if you have built your business up on there - here are some tips you might want to consider in case it goes quicker than we think!! https://lnkd.in/eFgCYKTV

The Vulnerability of Dependency With TikTok’s fate to be decided on January 19, 2025, the time has come to ask ourselves, what would happen to our business if we had a scenario without TikTok? Or Google, or Meta? If one of these major platforms changes or disappears, how would you operate? It’s time to rethink how we work and build long-term, profitable strategies. How to Reduce Vulnerability We’ve seen firsthand how shifting algorithms, stricter privacy rules, and potential platform bans can disrupt businesses. Our solution is Margin Growth Marketing—an approach that cuts waste, focuses on first-party data, AI-readiness, channel diversification, and strong brand building. Visit our website https://lnkd.in/du6h9_6D and learn how Margin Growth Marketing can future-proof your business. Let's make 2025 your year for profitable growth!

Though I'm not ready to say goodbye just yet, TikTok is by far my favorite platform primarily because it provides users with an interruption-free(ish) scrolling experience. Facebook and, slowly, Instagram are overtaken by paid content, AI-generated content, and (most importantly) content I never opted into seeing. TikTok's algorithm walks the very fine line between advertising and not making you too fatigued to leave the platform. I should know—my screen time on their app alone averages 3 hours per day. And that's what social media professionals and content creators are so concerned about. Since ByteDance has repeated over and over that they will NOT sell their algorithm, the magic of their platform will be lost without it. #TikTokBan #SocialMediaMarketing

Since it's entry into the social media world, TikTok has evolved beyond entertainment, becoming a hub for news, community, and education. With its massive user base and growing influence, some wonder: Is TikTok morphing into the latest unofficial search engine? Find out the answer to this question by visiting https://bit.ly/4aMbob0 to read our recent blog.

Check out the latest blog post on TikTok! Dive into the newest trends and updates on the platform. Stay ahead of the game and learn valuable insights. Read the full article here: https://ift.tt/YDZGTXr

🚨 The clock is ticking for TikTok in the U.S. and the future looks uncertain. On January 10, 2025, the Supreme Court heard pivotal arguments that could result in a nationwide ban starting January 19. The implications for creators, businesses, and everyday users are massive. Here’s a quick breakdown of what’s happening, what it means, and how you can prepare: 📌 The Key Issues: The Supreme Court may uphold a ban or force ByteDance to divest U.S. operations. National security concerns are the core argument against TikTok, but creators argue it’s about free speech. 📌 Implications: 1️⃣ Creators may lose income and need to back up content. 2️⃣ Businesses face disrupted ad strategies and engagement loss. 3️⃣ Users risk losing access to one of the most vibrant online communities. 📌 How to Stay Ahead: Start building your presence on Instagram, YouTube, or Snapchat. Guide followers to other platforms or email lists. Archive your content and repurpose it for new channels. ⏳ With the January 19 ban date looming, it’s critical to act now. What’s your backup plan if TikTok goes dark? Let’s discuss strategies in the comments! 👇

🌟 Struggling to make the switch from TikTok to RedNote? You're not alone! Many users are facing unexpected account bans and verification hurdles. 😟 It seems the transition isn't as smooth as anticipated. What can be done to ease this process? Share your experiences and let's navigate these challenges together! 💬👇 #RedNoteChallenges #TikTokToRedNote #SocialMediaSwitch #AccountVerificationIssues