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🧠 Exciting news! Our co-founder Micah Edelson, PhD and Todd Hare recently published a paper on how we make decisions in challenging situations that demand high self-control, like stressful work environments 🤯 🔍 The study used brain scans to test how our brains handle information when we need to control ourselves, like resisting tempting stuff. Turns out, that your brain has a useful ability - it can guide your memory network to selectively remember things that are more aligned with your current goal. This makes self-control easier. 💡 The ability to modify memory representations could be a game-changer in developing strategies for better decision-making and self-control, particularly in health-related behaviors. For example, imagine that when choosing between a salad and a cake your brain automatically recalls all the best experiences you ever had with salads and the worst experiences with cakes. This makes it much easier to choose the salad.    🌟 This study prompts us to rethink what we know about self-control and gives us new ideas to explore the complex ways in which our brains and behaviors are connected. For more information please see https://lnkd.in/eGZ4me33 #Neuroscience #DecisionMaking #SelfControl #WellBeing #HealthBehavior #Neuroimaging #Research

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