MG Motor France’s Post

The QIPCO Newmarket Guineas Festival starts tomorrow which promises to be three days of exceptional flat racing.  The William Hill Newmarket Stakes is one of the feature races on day 1 of the festival, here are some key stats from the previous 10 renewals between 2014 and 2023.  If you're interested in learning more about market-leading horseracing data solutions for your sportsbook or platform, you can find more information here - https://lnkd.in/ek74Xi8M #Newmarket #GuineasFestival #1000Guineas #2000Guineas #HorseRacing #RacingData #HorseRacingData #NewmarketRaceCourse #Stats

With YouTube's unique mix of #shortformvideo and #longformvideo, audience attention is captured like no other! Our Selland Technologies team has seen first-hand the way compelling video content elevates our #F1powerboat team awareness ➡ I'm curious: have you explored YouTube for your own projects yet? 📹 #TechTalk #DigitalStrategy #MotorsportsTechnology #DigitalApplications #Powerboat #RacingSponsor #Motorsports

As thoroughbred racing faces challenges in public perception, our latest article offers a roadmap for positive change. Learn how crafting and sharing truthful, positive stories can transform how the sport is viewed, fostering deeper understanding and appreciation. https://lnkd.in/gnFvr4qT

Caught up with the legend, Dez Corkhill, for 3 Top Tips on MOTORSPORT commentary. Buckle up, let's goooo: 3. Know Your Circuit: Understand the circuit intimately - where the overtaking hotspots are, which corners are treacherous, what areas are dangerous - this adds depth to your commentary. If possible, walk or drive the circuit yourself. 2. Helmets Over Numbers: With liveries often looking similar, it's the helmet colours that can truly distinguish the riders. They're personal and unique, so you can make them your go-to for identification. Do not rely on the numbers alone. 1. Timing Monitors are Crucial: ALWAYS keep an eye on those timings. They often tell a story as compelling as the track action, highlighting racers who may start slow but suddenly make a significant charge. Nice one Dez. Insightful, right?  What are your top commentary tips? #MotorsportCommentary #SportsBroadcasting #SportsBroadcasting #SportsMedia #BroadcastingTips #MentalToughness #SportsCareer

Really good read on how IMSA - International Motor Sports Association, by deciding to broadcast its races to those outside North American on YouTube, has not only driven huge increases of 'eyeballs' onto the sport, but is also helping it appeal to globally-residing corporate auto #OEMs, privateer race teams, and potential sponsors / partners, thereby growing the sport as a whole. Essentially, that's the name of the game, and from which other series can learn..... Stephen Kilbey | Racer Media & Marketing, Inc. | #IMSA | #motorsports | #partnerships | #fans | #audience https://lnkd.in/gMsMmhz3

🏁 Transforming Fan Engagement at MotoAmerica Races! 🏍️✨ We're excited to share our recent success story where Griiip’s innovative fan engagement platform, GriiipLive, significantly enhanced the live racing experience at MotoAmerica. By incorporating real-time insights, interactive comparisons, and comprehensive live timing features, we've created a more immersive and engaging experience for every race fan. Read more about our collaboration and the positive impact on fan satisfaction in our latest case study. Let's drive the future of motorsport together! 🚀🚀 🔗 Read the full case study in the comments section below #MotoAmerica #FanEngagement #Motorsport #Innovation #GriiipLive

With multiple streaming services fighting over viewers’ attention, it’s no wonder that media businesses are constantly scratching their heads to come up with ways to attract and retain customers. For Dorna Sports, increasing MotoGP™'s attractiveness as a sport and bringing in new fans became a key part of value creation during Bridgepoint's 18-year ownership of the business, the private equity firm’s Héctor Pérez and Juan de Arteche told me in an interview. Read the full story on PE Hub Europe to learn more about the value creation, which covers what roles circuit safety and social media played during the ownership period. #motorsport #privateequity https://lnkd.in/eVpd2k6U

Not everything is about bits and bytes…

⏱️👟 Saucony takes the time to fully understand the product that it creates. From footwear science, biomechanics, subjective testing, fit testing, wear-testing and mechanical testing, the company and it's products are there for everybody - whether you are winning the race, simply trying to get across the finish line, or just get through a working day 🏁🏃🏽♀️🧑🏼⚕️ Their shoes are designed and tested with the help of Vicon motion capture cameras and software. You can watch and read more about the work undertaken in the Saucony Human Performance and Innovation Lab below #lifescience #innovation #performance #biomechamics #vicon #motioncapture

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