🏆 Campaign Of The Day
Have you ever seen an orchestra conducted by dogs tails?
In a barking mad experiment - dog food brand Pedigree turned dogs' tails into conductors - creating musical joy from the varying speed of their tail wags.
behind the campaign > https://lnkd.in/e4479rWM
💡BBDO New York | Pedigree 🐾
Imagine an orchestra with a rather unconventional conductor at the helm—a dog and its waggling tail!
It’s definitely going to be emotional. Why? What makes dogs wag their tail is their inner feelings of joy, anxiety, agitation, excitement, etc. Each wag would mean a new tempo, a new rhythm for the orchestra.
In others, it’s going to be a kind of Music of Suprise, where the instrumentalist are not sure of what to expect😃
Just a quick question, who would own the copyright?😂
This experiment was created by Pedigree, a dog food production company.
#MarketingCampaigns#Advertising
🏆 Campaign Of The Day
Have you ever seen an orchestra conducted by dogs tails?
In a barking mad experiment - dog food brand Pedigree turned dogs' tails into conductors - creating musical joy from the varying speed of their tail wags.
behind the campaign > https://lnkd.in/e4479rWM
💡BBDO New York | Pedigree 🐾
Why this video is so good:
(And what to consider when making your next video)
1. An interesting opening line to hook you in 🪝
2. Dogs make great marketing 🐶
3. An out of the box FUN idea (dog chews and an orchestra - what? 🤷🏻♂️)
4. Great production value 🎥
5. Storytelling (you wanna see how the orchestra plays out) 🎻
What do you think to the campaign?
🏆 Campaign Of The Day
Have you ever seen an orchestra conducted by dogs tails?
In a barking mad experiment - dog food brand Pedigree turned dogs' tails into conductors - creating musical joy from the varying speed of their tail wags.
behind the campaign > https://lnkd.in/e4479rWM
💡BBDO New York | Pedigree 🐾
LinkedIn is extremely underutilized in the the Barbershop Quartet space
My barbershop quartet, Mostly Joking, has quickly become a Unicorn in the barbershop quartet business networking space by becoming the #1 barbershop quartet on LinkedIn!
With the success of becoming the #1 barbershop quartet on LinkedIn, we are excited to announce the #MoJoMemeTagChallenge, a disruption of the tag challenge paradigm originated by #hottickettagchallenge.
Agree?
That front counter looks amazing.