When Johnny English was released in 2003, digital made up just 2% of OOH advertising. This unfamiliarity with DOOH presented an opportunity for the creative team to have some fun. They took the design from their static ad but added a subtle animation of Rowan Atkinson winking. It was just enough to catch the viewer's attention and make them double-take. So how can we apply this idea to screens at work? 1. Lean into the medium: screens are digital, make them dynamic. 2. Keep it simple: content doesn’t need to be overly complicated, clear messages are easier to remember. 3. Have fun with it: we see the same content every day, use screens to catch the viewers' attention and brighten their day. --- Thanks again to Guy Clapperton ACIPR for the inspiration here 👏 #ScreensThatCommunicate
Yes, the all-singing, all-dancing as-many-colours-as-possible displays make me think a bit of those PowerPoint presentations of 30 years ago when people discovered they could use 30 different fonts really easily. That didn't mean they should! With every respect to Mark and Screencloud, the technology is there to support your idea rather than to dominate it - then you deploy both yourself and the technology to its best advantage.
Roger Hu
4mo
Nice!!!
Oliver O.
4mo
Simplicity is very much underrated! Especially when we're all used to seeing DOOH everywhere these days . Some nice tips Mark McDermott 😎
Love the innovative approach here! Consider integrating interactive elements into your screens, such as QR codes that lead to exclusive content or live polls to increase engagement and gather actionable insights.