Mi3Australia’s Post

Advertisers are set to maintain/boost their budgets, according to our latest findings. Connected TV and streaming are the top priorities, capturing 56% of marketer focus. For a detailed look at future industry directions, see the full brief by Marketing Dive.  #MediaoceanReport #TechTrends #AdTech #MarketingInsights https://loom.ly/52R8-6Y

Struggling to track TV ad ROI? You're not alone! Our new blog dives into innovative attribution methods for TV advertising. Learn how to measure the true impact of your campaigns & unlock the power of TV in the digital age. Read it here https://loom.ly/d85sj9c

Ad spends are up, particularly with digital - and more specifically with social media and streaming television.

The convergence of linear and digital media presents both opportunities and challenges for broadcast TV stations and networks, requiring sophisticated ad sales tools to effectively manage inventory and optimize revenue streams. Read our blog to learn more > https://ow.ly/Wt8t50QYgn5

Are advertisers placing less of an emphasis on linear? Yes, but they're smart not to completely abandon it. There is still a lot of discovery left to do when it comes to advertising through CTV and linear is nothing if not reliable. #Advertising #CTV #Linear #LinearTV #TV

TV Attribution Models: What Are They & How Do They Work? - Explore #TV #attribution models and their role in optimizing #television attribution to enhance #marketing #strategies and #measure success. #TVAttribution

Ad placement isn’t just about visibility.  It’s a critical piece of the puzzle that can drive massive returns.  Each advertising medium has its quirks, but one thing is consistent:  You need to understand your audience’s habits.  Where do their eyes go when they’re looking at the medium (TV or billboards)? What sounds catch people’s attention (TV or radio)?  Successful ad placement is about understanding where your customers are, not where you think they should be.  Start with the customer.

Every once in a while there is a piece of research that has a simple elegance in revealing how brands can create more impact in their media mix. This couldn’t be more relevant, as media fragmentation and increased focus on ROI, creates deeper decisions by marketers about the most effective channel mix to drive impact Independent research from Mark Ritson Ritson demonstrated that investing 11% of marketing budget into radio, can double campaign effectiveness. Radio adds a disproportionately large impact for the level of optimum investment and with growing audiences across radio, digital streaming and podcast there are more opportunities than ever

Overexposure to ads is negatively impacting consumer purchase behavior from otherwise well intentioned advertising investments. Digiday’s Tim Peterson shares a first look at our new survey with Harris Poll addressing TV streaming ads’ overexposure issue, which finds that half of US adults have opted against purchasing a product after seeing its ads too often. AD-ID, LLC's CEO Nada M Bradbury weighs in on this issue, and how we are helping to minimize overexposure. hashtag #adindustry, AD-ID, LLC, XR Extreme Reach Read the full piece and study below: https://lnkd.in/gv2BHDv4 https://lnkd.in/gDjtrbRM

Numbers, stats, metrics—they’re only helpful if you understand them. Nielsen delivers deduplicated, cross-media measurement in one place to harmonize TV and digital channels, bringing truly comparable metrics to market. With Nielsen ONE Ads, everything is together in a streamlined dashboard that turns numbers into insights, all at a glance. https://bit.ly/3TMlCm8 Gracenote #crossplatform #crossmedia #TV #CTV #OTT #streaming #streamingmedia #advertising #marketing