Mi3Australia’s Post

Why payment companies are expanding their marketing services to retailers? In today's digital age, financial giants like Alipay, Klarna, and JPMorgan Chase (JPM) are not just satisfied with dominating the fintech and banking sectors—they're rapidly expanding into offering their marketing services to retailers. This strategic move is a game-changer for several reasons: 🌐 Data-Driven Insights: One common denominator for all these payments companies - they sit on a gold mine of first-party consumer data. By leveraging this data, they can help retailers to highly personalise marketing services, ensuring targeted and effective campaigns that resonate with individual consumer preferences. 💚 Enhanced Customer Engagement: By integrating marketing services within the payment value chain, retailers can deepen their engagement with customers. This not only enhances the user experience but also builds stronger brand loyalty through continuous, value-added interactions. 💡 Competitive Advantage: with increased competition in the Payment and Fintech worlds, payment companies that have access to huge active user base can differentiate themselves by enabling new revenues streams to retailers. 🔧 Tech Synergy: With advanced technologies like AI and machine learning, payment companies can offer cutting-edge marketing solutions to retailers. This tech synergy not only boosts retailers’ innovation capabilities but also sets new standards in the retail ecosystem. 🤝 Collaborative Ecosystems: Offering marketing services fosters partnerships with retailers and other businesses. This collaboration creates a more interconnected ecosystem where all parties benefit from shared consumer insights and more cohesive marketing strategies. As payment companies redefine their roles, they're not just transforming their own business models but also reshaping the overall retail landscape. This evolution underscores the convergence of finance and marketing 💫, resulting in a new era of integrated services designed to meet the dynamic needs of today's digital consumers. #Fintech #Marketing #DigitalTransformation #CustomerEngagement #Innovation #BusinessStrategy #DataDriven Feel free to engage with your thoughts on how you think this shift is impacting the retail industry! 👇 #PaymentVibes

🎯The Paypers’ Cross-Border Payments and Ecommerce Report kicks off with an in-depth delineation of the current #landscape and provides an outlook of future #directions in cross-border #ecommerce. https://bit.ly/3TBoIci 🧐To offer you this overview, we had the pleasure of hosting a group of #experts who shared their valuable insights on key topics. Here's a summary of what they discussed: 🌍Bob Hoyler, Euromonitor International, spoke about global ecommerce, its current state, and future projections; 🌱Gabriel L. and Chaira Mekkaoui, Redbridge Debt & Treasury Advisory, discussed how to balance legacy technology and digital transformation in the business landscape; 📦William Xiong, Cainiao Network, shared his views on leveraging AI to enhance resilience in the supply chain evolution in APAC; 🤷♂️Rad Anandakumar, AI Consulting Group, tackled the potential of AI in breaking down language barriers and enhancing customer service and shopping experiences; 🤳Li-Xiong Chu (朱利雄）, Maximum, shared his thoughts on the role of live commerce in cross-border trade. 💡 Want to read their full contributions? Click the link below to access your #free copy of the full report today 📥 https://bit.ly/3TBoIci #ThePaypers #report #crossborderpayments #crossborderecommerce #crossborderlogistics #ecommerce #digitalisation #merchants #artificialintelligence #fx #fintech #paymentsorchestration #localpaymentmethod #psp #b2bpayments #retail #research #marketplace #growthmarkets #onlineplatform #ecommerceplatform

The Attention Economy Back in 2010, our vision at Synqera was to bring e-commerce approaches into brick-and-mortar retail spaces. We aimed to enhance the in-store experience by making loyalty programs more engaging, collecting additional customer data, and providing personalized advertising for supplementary products and services. Our goal was to capitalize on the valuable attention of customers at checkout points—much like the most successful retail companies of our era. To this end, we invested into the production of interactive banking terminals, bringing together a Dutch design team and partnering with two Taiwanese factories—one specializing in banking equipment and the other in consumer tablets. We developed a secure and adaptable software platform and established a prominent presence at the leading banking exhibition in Paris, where we unveiled our product with great fanfare. Huge costs were involved in an attempt to attract and retain the attention of business clients from the get-go, so they would improve the efficiency of utilizing the attention of their retail customers. Ultimately, our initiative did not achieve the market fit. In hindsight, we may have directed too much energy into capturing attention rather than aligning with the market's evolving needs. Nevertheless, the venture was rich in learning experiences. It forged enduring partnerships with professionals, with whom we've collaborated for over a decade since, and it provided invaluable market insights that laid the groundwork for the success of our subsequent venture. Luckily, in the process of discussing business opportunities in the U.S., Sean Sheppard recommended the book "The Intention Economy: When Customers Take Charge" by Doc Searls. The principles discussed therein have remained with me, growing only more relevant with the advent of Crypto x AI trends.

Some novel forms of shopping are among the new trends shaping the Australian commerce landscape, according to research published by Afterpay. #SmallBusinessLeaders #InsideSmallBusiness #business #smallbusinessowners #trend #commerce #research

On January 25th, PayPal’s President and CEO Alex Chriss unveiled 6 new innovations the company is implementing through artificial intelligence personalization that will benefit both merchants and consumers. In the constant race of staying ahead of new technologies, the fintech company announced a new checkout experience, Fastlane, and Smart Receipts. This is part of their mission to revolutionize commerce globally and change the world of payments. Going from speeding up the process of checkout, personalizing offers, to a new generation of Venmo, targeted for local small businesses. If you want to know more about how the Fintech leading company is making use of the new AI technologies, I invite you to read this article! #AI #fintech #ecommerce

Global Payments Inc. and Commerzbank AG Announce Joint Venture in Germany The new entity, Commerz Globalpay GmbH, is expected to launch in the first half of 2024 and will provide a comprehensive suite of innovative omnichannel payment and software solutions at scale, providing a one-stop-shop for merchants to run and grow their businesses more efficiently. Global Payments Inc. will hold a 51 percent stake in the company, which will be based in Frankfurt am Main, Germany and Commerzbank AG will hold 49 percent. The joint venture unites two strong brands. Global Payments brings commerce enablement solutions and distinctive payment offerings, while Commerzbank brings the knowledge and customer relationships within the German small and medium size merchant market. Commerz Globalpay GmbH will offer digital payment capabilities, including Global Payments’ smartphone-based payment applications that enable merchants to accept mobile payments without a separate card reader, modern card terminals and e-commerce/mobile payment solutions, all integrated to deliver seamless omnichannel experiences. Further, business customers will have access to a variety of leading value-added services, including cloud-based point-of-sale software, customer loyalty programs, an analytics and customer engagement platform, and more. “Commerzbank is the ideal partner to expand our presence in Germany to deliver industry-leading services to merchants across the country,” said Cameron Bready, President and CEO of Global Payments. “This joint venture significantly enhances distribution for our distinctive payment offerings and commerce enablement solutions in an attractive growth market where there are substantial opportunities to digitize the payment experience.” "With this joint venture with Global Payments, we are investing in modern forms of payments at the highest level. Through simple solutions, new products, and technologies, provided by Global Payments, we are creating an optimal experience for the Commerzbank customers. This makes the project an important part of our strategy update to create added value and excellence for our customers," said Thomas Schaufler, member of the Board of Managing Directors for Private and Small-Business Customers at Commerzbank. The completion of the transaction is subject to the approval of the responsible supervisory and antitrust authorities.

Sharing a link from the Australian Marketing Institute on a research report that provides insights on technological, cultural and societal forces influencing the retail industry and the modern consumer experience including how consumers finance their purchases. The insights may be of interest for firms in the UK too, including innovative lenders and payments providers. The report: ‘Afterpay 2030: Solving The Consumer Equation’, was produced by a research firm called The Future Laboratory. It talks about cultivating a sense of meaningful connection with consumers and gives examples of how this could be created through branded experiences that include a mix of live-retail, ‘shoppertainment’ and technologies creating hyper-personalised/immersive experiences, and importantly by treating consumers more like members of a community, creating deeper connections focussed on values and behaviours. It also talks about the provision of equitable financial tools to address consumers’ needs and the economic challenges faced by the younger generations, as well as leveraging new technologies, currency and ways for people to spend and save, while prioritising financial security and privacy needs- all important for meeting consumer needs and driving value. We’ve seen some examples in recent years in the FMCG sector where the nurturing of a brand, culture and community aligned with customer values has driven significant growth, take Gymshark for example. Similar thinking and approaches adopted more widely across the consumer lending sector may help drive on innovation in lending products to benefit all generations of consumers and may even help with tackling some of the challenges, including financial inclusion. At Weightmans we help our clients with navigating complex legal and regulatory requirements to be able to innovate and leverage technology to create business models and financial services products that provide real value for both our client and their customers. If we can help you too, please reach out for a no obligation discussion. We are always interested to hear about new products and ideas. #Weightmans #retailfinance

Looking ahead, 2024 is an exciting time for #independentretailers and #supermarkets as we embrace the future of payment trends. Here are our top 5 trends to discuss and explore as we revolutionize the way our communities shop and pay. Get ready to transform your supermarket experience! #IndependentRetailers #SupermarketTrends" 1. #artificialintelliegence : How can AI be leveraged for better inventory management, #personalized customer interactions, and efficient fraud detection in our supermarket? How can implementing AI in payment processing quickly yield a return on investment by reducing #fraudulent SCO transactions and minimizing false declines for SNAP or WIC ? How can we integrate AI-driven payment processing tools into DUMAC - RORC solutions, considering their ease of integration compared to other AI applications? 2. #embeddedpayments : What steps can DUMAC Business Systems, Inc. take to integrate seamless payment solutions within specific shopping environments ( #freshfood , #conveniencestores ) to enhance customer convenience and collect valuable data? 3. #security and #fraudprevention : How can we strengthen our digital transaction security to protect customer data and reinforce their trust in our supermarket? 4. #livecommerce : In what ways can live commerce be utilized to showcase high margin products, offer real-time deals, and interact with customers to enrich their #localshopping experience? 5. #nextgen #digitalcommerce and experiences: How far can DUMAC - RORC simplify technologies like contactless payments and gamified loyalty programs to make shopping more convenient, quick, and enjoyable for our customers? These questions focus on leveraging cutting-edge technologies to enhance #operationalefficiency, #customerexperience, and #securityawareness in the dynamic retail environment of independent supermarkets.

Check out this interview with Birkir Veigarsson in Nordic Fintech Magazine, and hear his thoughts about the future of retail. #retailing #fintech #innovation

🚀 𝐊𝐥𝐚𝐫𝐧𝐚 & 𝐀𝐝𝐲𝐞𝐧 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐞 𝐈𝐧-𝐒𝐭𝐨𝐫𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐁𝐍𝐏𝐋! 🚀 𝐊𝐥𝐚𝐫𝐧𝐚, 𝐭𝐡𝐞 𝐀𝐈-𝐝𝐫𝐢𝐯𝐞𝐧 𝐠𝐥𝐨𝐛𝐚𝐥 𝐩𝐚𝐲𝐦𝐞𝐧𝐭𝐬 𝐩𝐨𝐰𝐞𝐫𝐡𝐨𝐮𝐬𝐞, 𝐡𝐚𝐬 𝐭𝐞𝐚𝐦𝐞𝐝 𝐮𝐩 𝐰𝐢𝐭𝐡 𝐀𝐝𝐲𝐞𝐧, 𝐚 𝐭𝐫𝐚𝐢𝐥𝐛𝐥𝐚𝐳𝐢𝐧𝐠 𝐟𝐢𝐧𝐭𝐞𝐜𝐡 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦, 𝐭𝐨 𝐥𝐚𝐮𝐧𝐜𝐡 𝐭𝐡𝐞𝐢𝐫 𝐠𝐫𝐨𝐮𝐧𝐝𝐛𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐁𝐮𝐲 𝐍𝐨𝐰, 𝐏𝐚𝐲 𝐋𝐚𝐭𝐞𝐫 (𝐁𝐍𝐏𝐋) 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐢𝐧 𝐩𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐬𝐭𝐨𝐫𝐞𝐬 🌍. 𝐓𝐡𝐢𝐬 𝐛𝐨𝐥𝐝 𝐦𝐨𝐯𝐞 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧𝐬 𝐊𝐥𝐚𝐫𝐧𝐚’𝐬 𝐟𝐨𝐨𝐭𝐩𝐫𝐢𝐧𝐭 𝐢𝐧 𝐛𝐫𝐢𝐜𝐤-𝐚𝐧𝐝-𝐦𝐨𝐫𝐭𝐚𝐫 𝐫𝐞𝐭𝐚𝐢𝐥, 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐨𝐧 𝐭𝐡𝐞𝐢𝐫 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐦𝐚𝐬𝐬𝐢𝐯𝐞 𝐨𝐧𝐥𝐢𝐧𝐞 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 💻. 💡 𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐢𝐬 𝐚 𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐞𝐫 💡 🌎 𝐆𝐥𝐨𝐛𝐚𝐥 𝐑𝐞𝐚𝐜𝐡: 𝐊𝐥𝐚𝐫𝐧𝐚’𝐬 𝐁𝐍𝐏𝐋 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐫𝐨𝐥𝐥𝐞𝐝 𝐨𝐮𝐭 𝐭𝐨 450,000+ 𝐀𝐝𝐲𝐞𝐧 𝐩𝐚𝐲𝐦𝐞𝐧𝐭 𝐭𝐞𝐫𝐦𝐢𝐧𝐚𝐥𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐄𝐮𝐫𝐨𝐩𝐞, North America, and Australia, transforming how consumers shop in-store. 📈 Market Boom: The BNPL market is expected to skyrocket to $3.98 trillion by 2030—this partnership is set to tap into that explosive growth 🚀. 🛍 Consumer-First: Research shows shoppers love in-store experiences and flexible payment options—this collaboration gives them both 🥳. 🔄 Industry Shift: Once seen as an online-only tool, BNPL is now taking over in-store shopping, allowing customers to split payments into interest-free  installments. 🏁 What’s Coming Next? 🏁 🔄 Pilot Program: A pilot will kick off the partnership, with a full-scale launch coming October. 📱 Dynamic QR Tech: Klarna’s Dynamic QR solution will let shoppers scan a QR code at checkout, completing the purchase on their phone with ease. 🌐 Adyen's Role: As the first global payment provider to offer Klarna’s BNPL options in every physical terminal worldwide, Adyen is setting a new standard  for the retail experience 💳. ⚖️ A Closer Look at the BNPL Landscape ⚖️ Regulatory Watch: With the rise of BNPL services, regulatory bodies are stepping in, such as the U.K. government, which is expected to introduce new  guidelines soon 📝. 💥 Fierce Competition: Klarna and Adyen are taking on rivals like Afterpay, Sezzle, and Zilch, aiming to dominate the BNPL space 🌟. This powerful collaboration between Klarna and Adyen is set to redefine in-store shopping 🛒, offering consumers flexible, seamless payment options while accelerating the growth of BNPL services globally 🌍. Get ready for the future of shopping—it’s here, and it’s BNPL-powered! 🔥 "Credits: 🌟 All write-up is done by me(P.S.Mahesh) after indepth research. All rights and credits for the video/visual presented are reserved for their respective owners. 📚 For attribution or content removal requests, please contact me. 📩 Only used for Academic Learning/Sharing good work purpose, giving due credit to respective owner 📚 Thank you, and God bless. 🙏"