Miami Beach Convention Center’s Post

Today is a big day for us. Marianna Di Regolo and I have been working hard at getting services together on Famm. We have finally launched 32 new service providers across financial, career, healthcare, legal categories, and more! There is a massive gap in the market for solutions that make it super easy to find LGBTQ+ service providers. We want to avoid resorting to the status quo for financial, legal, healthcare, coaching, creative services, and more. As Queer people, we have unique needs and experiences that require someone on the other side of the table to get it. Because what you get is a genuine investment and connection. More importantly, we feel safe working with that person and they will yield BETTER outcomes than someone who doesn't understand you or, worse, has opinions about your queerness. Here's to 2024 - where we will continue to grow Famm and provide more resources for our community to invest in and grow the queer economy. #queercommunity #queertech #queermarketplace #queerowned #lgbtqia #lgbtqcommunity #lgbt #queer

As we celebrate #pride month, we are excited to explore venues that are beloved by the LGBTQ+ community. It's fascinating to note that only about 6% of these establishments are classified as "gay bars or clubs". For #BeverageAlcohol brands seeking to engage with this audience, understanding their On-Premise behavior is key to success. So read on for three quick insights into LGBTQ+ popular venues or view the attached factsheet for additional trends and information. 1. Did you know that the popularity of #Tiki drinks at venues popular among LGBTQ+ consumers have increased by +166% over the last two years 2. While Dancing remains the most popular Environment at venues frequented by the LGBTQ+ community, #Reggaeton is the fastest growing environmental attribute with its popularity increasing by +285% since 2021! 3. #Gin is the fastest growing spirit category in venues popular among LGBTQ+ clients. Average placement velocity has grown by +30% since 2021 and now outsells #whisky on per placement velocity To find more #AI powered insights into #OnPremise consumer behavior feel free to visit our resource center https://lnkd.in/eV6zrA3h #BeverageAlcohol #WineandSpirits #brandbuilding #AI

Pretty cool how Ground Signal can give Bev-Alc brands visibility into On-Premise consumer behavior at such a granular level. Really cool insights that can help brands figure out not only which accounts to prioritize to reach a target consumer but also to inform their feature & placement strategy

Through the lecture <Pride Sports Including LGBTQ+ People>, I've learned that the LGBTQ+ community is having a significant impact on the sports industry, influencing everything from marketing strategies to inclusivity initiatives within teams and organizations. As I aspire to become a future sports marketer, I've learned the importance of adopting a broader perspective that embraces diversity and inclusivity. Understanding the diverse needs and interests of LGBTQ+ individuals allows for more inclusive marketing campaigns and fosters a stronger connection with a broader audience. It's essential for future sports marketers to educate themselves on LGBTQ+ issues and ensure their strategies are inclusive and representative of all identities within the sports community.

Nearly 1 in 5 gamers are LGBTQ+ 🏳️🌈 🙌🏼 “GLAAD’s finding that 17% of active gamers are LGBTQ, and the growth from 10% of active gamers being LGBTQ from Nielsen’s Games360 study in 2020, proves their tremendous influence on the gaming industry. The study shows that for LGBTQ gamers, a safe and inclusive environment goes beyond the game itself—with nearly 70% indicating they are less likely to buy from a studio with a history of mistreating LGBTQ workers.” Stacie de Armas, SVP, Diverse Insights and Initiatives, Nielsen #Pride #VideoGames #GameIndustry

An insightful piece about how adapting your brand to celebrate diversity at special times actually helps the brand and shows inclusion. #VisibilityMatters #Brand #Marketing #Inclusivity #Awareness

#Pridemonth is a monumental time of the year. It is a time to remember the remarkable equal rights journey the LGBTQ+ community has fought for decades. And it is a month where I personally take some time to reflect on how far we’ve come as a country. Pride Month also serves as a reminder of the importance of respect and inclusivity in all aspects of our lives. For Corporations world-wide , it’s also a reminder that we need to hit the accelerator on making workplaces welcoming for all, year-round. #StaffWorQs, we firmly believe that businesses play a pivotal role in driving positive societal change and we will be a catalyst to drive such a change as we continue to create diverse and inclusive workplaces and foster innovation. generating tangible benefits for individuals #PrideMonth #PrideCelebration

On Episode 7 of Creators & Coffee, Erica Sietsma chats with Zandara Kennedy (Zee) 🇨🇦, a Canadian stunt performer, stunt driver, and Formula Drift Pro Spec Driver with a background in the film industry. She also passionately advocates for the LGBTQ+ community in motorsports. Zandara discusses the importance of storytelling when working with brands. Holding up a product and speaking generically to the camera isn’t enough! ASK THE BRAND: 💡 “Are there any underappreciated features?” 💡 “What is the specific message you’re trying to convey?” Then use your creativity to come up with ways to advertise and promote🚀 Have you seen any incredible examples of storytelling? Share them in the comments! Check out the full episode here: https://lnkd.in/etGnHKv6