Helping FMCG manufacturers find and understand growth opportunities both locally and from their export markets.
Historically, there’s been an overlap between the purchasing of beer, wine, and spirits – and RTDs are amplifying this trend. Consumers are experimenting with new offerings in line with flavor forward palates, the craving for convenience, the need for functionality, and the desire to experiment. As a result, RTD products are reshaping current categories and creating an entirely new one on its own. #alcohol #beverage #fmcg #cpg #manufacturing #retail #rtd #consumerbehavious #markettrends
