BREAKING: Dubai-Based Brands For Less Sells 35% Stake to TJX for $360M, Valuing the Group at $1.2 Billion
Dubai’s Brands For Less (BFL) Group has sold 35% of its business to The TJX Companies, Inc. for $360 million, placing BFL’s total valuation at $1.2 billion.
BFL, a leader in off-price retailing of fashion and homeware, operates across seven markets in the Middle East and Europe from its UAE base.
Founded in Lebanon in 1996 and later expanding to the UAE in 2000, BFL has built a strong reputation under the leadership of its charismatic Executive Chairman and Co-Founder, Toufic Kreidieh, who is also known for his engaging TikTok presence.
Kreidieh expressed enthusiasm about the partnership, stating, "This is an exciting opportunity for growth, and with TJX’s international expertise, we are well placed to successfully execute our strategy while supporting the development and rewarding the dedication of our employees.”
The TJX Companies, a Fortune 100 company and the world’s leading off-price retailer with brands like TJ Maxx, Marshalls, and HomeGoods, will leverage its global experience to help BFL expand beyond the GCC region.
TJX’s involvement is expected to significantly enhance BFL’s growth prospects on the international stage.
https://lnkd.in/dQd5dxZF
Toufic Kreidieh
BFL Group
The TJX Companies, Inc.
#BFLGroup #UAE #Dubai #BreakingNews
Founder at ITP Group & Host of The Rodcast - A podcast about asset backed businesses/investments
10moWhat's that psf?