The media is cluttered with talks of Eco friendly, sustainable, "Green", recycled.. companies and products. "We have up to... % recycled products". We are breastfed green washing to a point where its hard to pay attention. We grow numb. We risk of stop caring about the paramount work of creating a world that can sustain itself. But let me clear some of that fog for you. Take a look at a new high performing tyre that has ATLEAST 55% recycled materials. AAA-marked and grooved for your cars pleasure. The P Zero E. A huuge step on our path to create a more sustainable car business. Dont take my word for it. You are free to google it as much as you want. Or read below. Innovations like this makes me proud to work for this company.
🌟#Pirelli P Zero E: 'Tyre of the Year' 2023 at the Automobile Awards. Innovation, sustainability and top performance for contemporary drivers. Find out more 👉 https://lnkd.in/dviUC8kh