Michael McBrayer’s Post

Come check out this short demo clip on how I go through EG #Radius new & improved advance market analytics! In just 5 minutes I explore some of the data provided within spanning the occupational markets, investment insights, planning data, and socio-demographic reports. In this immersive demonstration I showcase the cutting-edge tools revolutionising how we understand and navigate today's markets. Watch now and stay steps ahead in your strategic decision-making. #commercialproperty #realestate #property #marketanalytics #lettings #sales #investments #occupational #insights #offices #industrial #retail #leisure #developments #land #data #news #analysis

June Masterclass Conversations Highlights! In our last cohort, we discussed the balance between granularity in media mix models and their reliability as coarse efficiency estimates and emphasized the importance of using these models for directional decisions, refining them with real-world test data over time to improve accuracy. Don't miss and stay tuned for more insights! Enroll for our Next Masterclass: https://lnkd.in/gH623k3y More Reels: https://lnkd.in/g3A5mHNP #AdvancedAttribution #MarketingAnalytics #DataDriven #AttributionModeling

Most companies and brands spend money to get visitors to their website. Yet only a small fraction of that traffic is actionable. #SmartPiXL empowers you to turn that waste into revenue. DM me to test it for FREE! M1 Data & Analytics #webagency #webdevelopment #digitalmarketing #digitaladvertising

"Reposting from our Chief Strategy Officer Oscar CEREZALES: 'Emotions are the new metrics of the future: Unlock the power of emotional data in 2024.' In India, where cultural richness and emotional depth are integral to our way of life, the importance of emotional data in events cannot be overstated. As event organizers, we have a unique opportunity to tap into this wealth of emotional engagement. This is not just about understanding our audience better, but about creating experiences that resonate on a deeper, more personal level. By optimizing and unleashing the power of emotional data, we can craft events that are not only memorable but also profoundly impactful. Let's embrace this new metric and weave it into the very fabric of our events to truly connect and celebrate our diverse and vibrant culture."

🆕📊 We just launched an exciting new Chart type! The new Cohort Explorer is a different kind of chart. You can flexibly group customers and measure their performance across different metrics over time. Great for measuring revenue retention, determining payback periods, tracking how product changes impact metrics and more! Watch Charlie Chapman walk you through it in this quick video demo and read more about it in the docs. https://lnkd.in/e9rc-Aqp

Measuring foot traffic can help you identify high-interest areas in your exhibit and create more personalized experiences. 👞 In our new blog, written by Hamilton's manager of Event Management and Data Science Jordan Kominsky, learn WHY and HOW you can start measuring foot traffic at your events. https://hubs.ly/Q02y-9lR0 #ExperientialMarketing #EventMeasurement

Future of Events: Embrace Emotional Data! Unlock the power of emotional data in event management in 2024! Gain insights, track impact, and create lasting connections. Click the link below to get Oscar CEREZALES perspective on emotional data's role in the events industry. 🔗: https://ow.ly/90Bw50Qnl9Y #EmotionalData #FutureEvents #EngageForSuccess

During this webinar, attendees will: -Gain insights into 2024's M&E trends, including originals, distribution models, and GenAI's impact. -Discover how invenioLSI and RSG enhance data insights for profitable, data-driven decisions in content production. -Explore the future of rights management with RSG's Rights & Royalties Management Platform designed to streamline processes. -Dive deeper into invenioLSI's Pre-built Content Financials Accelerator. -Unlock audience analytics using RSG Media’s Intelligent Inventory Management. -Get answers to pressing M&E monetization questions in a live Q&A session with industry experts.

Noetic™ Messenger: Enabling your team to: ✅ Gain feedback on breaking data. ✅ Evaluate launch effectiveness. ✅ Analyze, refine, and test positioning and messaging. ✅ Identify key areas for differentiation. Find out more here: https://lnkd.in/e-N7GE6Z #MarketingData #MarketResearch #Messaging

Incrementality and Contribution Margin, So hot right now 🔥 These are the tools I'd start with to measure em... Lifetimely by AMP - Complete P&L tracking for simple cohort analysis BeProfit - The best tool for measuring contribution margin Measured - The best tool for measuring incrementality LiftLab - Best tool for media forecasting using "causal-based Experimentation" Haus - The best tool for visualizing channel performance