I help fintech companies grow and scale | content strategist | CCO | vinyl collector 💿🎶
“How can you help me?” My blood froze. And not because Iowa City was -29°C that day. This person had booked a call with me about my services, booked a second call with me to talk about working with me, and was now asking how I could help them? WTF?! I clearly had a problem–a message problem. Sure... 🔻 My business had evolved 🔻 My content had evolved 🔻 And I had evolved But how could she not know what I do? A quick–but honest–check revealed the problem. Some of my content didn’t clearly communicate how I monetize messaging for coaches, consultants, and companies. My entrepreneurial evolution fuzzed my own message. Well, here was a chance to learn and to make sure that all my content focuses on how I monetize messaging through 🏗 Growing your audience 🤝 Engaging your prospects ✍ Ghostwriting great content Besides someone asking, “How do you help me?” what are some other obvious signs that your messaging is OFF?
Elizabeth Bagger
9mo
Love those moments when we take a look in the mirror and see where we can make a shift that'll make a real difference in our business.
I would say attracting the wrong kind of clients Michael. The ones that are not ready to show up, do the work, or just want a 1/2 hour of free coaching in the discovery call.
Luiza Avramescu
9mo
I think that the steps of the approach were not respected, when you approach or are approached by a new client, you have to introduce yourself and present your job and purpose, but also the client to introduce himself and the purpose, and that's how we discover if the purpose and interest is common, if it is not, do not continue with the next step.
Really like this questions Michael Scott Overholt, PhD 🤓 hmmm, I would say that my message (or self-representation, or maybe my daily approach within the work) may be off when I begin to feel depleted too frequently by my work. I try to pay attention to what feels consistently energizing, then foster more of it.
Linda M.
9mo
Michael Scott Overholt, PhD If they're price shopping. I don't compete on price. And it shows they aren't looking for value, just a good deal.
Adriana Tica
9mo
The need to be vague is a strong signal that something's off, Michael. It's not fun to realize it but it is fun to piece everything back together.
Casey Ashby
9mo
This also helped me know what you do. Didn't know you were a ghostwriter!
Ayushi Jamley
9mo
Consistent and precise communication is key to avoid such misunderstandings. Michael Scott Overholt, PhD
Here are some additional indicators beyond direct inquiries: Confused Audience Interactions: If your audience seems confused, regularly asking for clarification or expressing uncertainty about your offerings, it suggests a messaging gap. High Unsubscribe Rates: A sudden increase in unsubscribes from your newsletters or content distribution could mean that your messaging is not aligning with your subscribers' expectations. Negative Feedback or Comments: Consistent negative comments or feedback may indicate that your message is not resonating positively with your audience. Inconsistent Brand Perception: If there's a discrepancy between how you perceive your brand and how others do, your messaging might be sending mixed signals. Low Return on Ad Spend (ROAS): For paid advertising, a low ROAS could be a sign that your message isn't compelling enough to drive conversions. Decline in Social Media Metrics: A noticeable decrease in likes, shares, or comments across your social media platforms suggests a potential disconnect between your content and your audience. Mismatched Client Expectations: If clients have expectations that differ significantly from your actual offerings, it indicates a messaging misalignment.
🪄The Mindset Magician✨ Empowering exhausted women to sleep soundly & emerge refreshed. Public Speaker | 9/11 Survivor | Caregiver to a Disabled Combat Veteran
9moSophie Van Tiggelen gave my answer… “The Wrong clients” Michael Scott Overholt, PhD is 100% how I know my target is off. When folks think I’m what they see late-night on their IG or TT feeds when scrolling the hashtag hypnosis 😩 there is a sub-genre I do not want to be associated with that has nothing to do with who I am or the services I offer. In fact, working with on line marketing firms has been 100% infuriating because they want to convince me they know more. They ALWAYS got me the wrong clients looking for the wrong things…no matter how much I argued. Anyway…great job deciphering your disconnect. 👍