Michael Bamberger’s Post

Here’s what our clients at LexisNexis had to say about our collaboration:  “The user insights our researchers can gather and present to stakeholders using the Tetra Insights platform informs decision makers of the reality of the user experience and helps direct product development and design considerations resulting in better quality products that are more readily adopted by our customers.” Check out the full case study below: https://lnkd.in/g3sj3nWx

At Tetra Insights, we have clear definitions of what makes a repository a success or a failure. I talk about them in this short clip and discuss how they can be a helpful framework for you to think about when building your goals for a successful repository. 

Taking a moment to dig into user research like... It's all about understanding the real story behind the data!

Ever wondered what type of insights you can gather from a simple conversation? We can do that by using conversational analytics. What’s that? Conversational analytics refers to the process of collecting, analyzing, and interpreting data from conversations. Below you’ll see the 5-step guide that our team at Tetra Insights created for you, but if you want more information on the topic, head down to our blog and read all about it!

I've seen firsthand how crucial understanding customer conversations is in today's business landscape. That's why at Tetra, we've developed a tool that does more than just transcribe; it delves into the heart of conversations. With our AI, we transform these interactions into actionable insights, guiding decisions and strategies. It's not just a tool; it's a game-changer for businesses of all sizes, turning dialogue into a strategic asset. 👨💻 Read the full article on this topic: https://lnkd.in/gAEDwqwf

Tetra Insights’s collaboration with Trellix is definitely the most successful story. Trellix used to be a company called FireEye. Back when they were FireEye, we became a central research platform for the user experience team, and they were able to do really effective benchmarking research through Tetra against their competitors that they were literally never able to do before. The insights they got from that research, coupled with the design research they were doing on Tetra, completely changed the strategy of their business. The insights from the work that they were doing through our platform were going directly up to the C suite. And we're told in no uncertain terms that reports coming out of Tetra are being requested by the C suite as they're making these major strategic decisions. They spun off one part of their business where I guess they didn't think that could be the case, and they focused on where they believed they could deliver the best outcomes for users. And it's been a very successful story so far. Visit tetrainsights.com to read the whole case study.

User researchers play a pivotal role in shaping exceptional user experiences, guiding product innovation, and driving customer satisfaction. The bar is rising as organizations recognize the profound impact of understanding users deeply. Expectation #1: Holistic Insights Users are more than data points. Elevate expectations for researchers to delve into the holistic user experience, understanding not just actions but motivations, emotions, and the intricacies that shape their journey. Expectation #2: Strategic Impact User research is not just a phase; it's a strategic cornerstone. Expect researchers to not only uncover insights but also actively contribute to shaping business strategies and product roadmaps. Expectation #3: Cross-Functional Collaboration Break down silos! User researchers should seamlessly collaborate with designers, developers, and marketers. The synthesis of varied perspectives fuels innovation. While expectations soar, we must address the burnout challenge. The passion driving user researchers can inadvertently lead to exhaustion. Burnout Signals: 1. Endless workload: When the workload feels never-ending, burnout lurks. 2. Lack of recognition: Feeling undervalued takes a toll on enthusiasm. 3. Emotional exhaustion: Empathy is a strength, but constant emotional labor can drain. Strategies to combat burnout: 1. Prioritize well-being: Encourage breaks, vacations, and a healthy work-life balance. 2. Recognition matters: Acknowledge and celebrate victories, big and small. 3. Continuous learning: Nurture a culture of growth and skill development.

In the dynamic landscape of user-centric design, it's time to challenge the traditional approach to personas. The focus should be shifted from demographics to the heart of the matter – the problems and challenges people genuinely face. While demographics offer a snapshot, they often fall short of capturing the essence of user experiences. Today's consumers are diverse, multifaceted, and driven by complex needs that extend far beyond age, gender, or location.

Embarking on a journey of innovation and excellence, our team at Tetra Insights has honed a transformative method to tackle the challenges of effective user research. After rigorous exploration across diverse industries, we're thrilled to introduce our game-changing solution: Decision Mapping. The Challenge: In the realm of user research, gaining stakeholder buy-in and ensuring findings are both meaningful and actionable are perpetual challenges. These pain points can impede progress, hindering the quest for exceptional insights that truly drive product development. Our Revelation: Having completed extensive user research for numerous companies, we recognized the need for a method that not only addresses these challenges but simplifies the research planning process. Enter Decision Mapping, a simple yet robust technique designed to cater to stakeholder needs and provide product teams with the insight essential for building extraordinary products. 1. Go to tetrainsights.com 2. Book a Free Demo to find out more

Elevating Product Management through UX Research In the dynamic world of product development, understanding your users is paramount. UX research emerges as the compass guiding Product Managers toward enhanced user satisfaction, reduced costs, and unparalleled market success. By embracing UX research at the heart of product management, businesses transcend mere design. https://lnkd.in/gHz9Xs-c