Marketing, Digital, CRM & Loyalty Consulting | Supervisory Board Member | Mentor | Lecturer | Speaker | Podcaster
In episode #35 of the Loyalty Talk Podcast, I talk to Rasmus Houlind, Author and Chief Experience Officer of Agillic, a Marketing Automation Software Company. In the Loyalty Talk, Rasmus explains the concept of the Bowtie of Personalization, which is the framework of his latest book "Hello $Firstname". We also talk about ✅ how personalization and customer loyalty work together ✅ what the biggest challenges are for companies and how they can master it ✅ what changes in personalization with Generative AI ✅ best practices ✅ how companies can get started with personalization Thank you very much Rasmus for your time and the valuable insights about personalisation! 🙏🏼 Links to the podcast in the comments 👇👇👇 #personalization #customerloyalty #generativeai #podcast
Marketing, Digital, CRM & Loyalty Consulting | Supervisory Board Member | Mentor | Lecturer | Speaker | Podcaster
3mohttps://milesahead.ch/loyaltytalk-35-personalization-and-customer-loyalty.html