Cable subs are below 60m (down 40% in 6 years) but when a big game goes on Broadcast it has a massive audience. Though this is about classic broadcast I think in Web3 and other models we should be rethinking the business model, not just trying to reach a 'new audience'. Web3 users also live in web2 and broadcast and those with an interest in sports no doubt are interacting with it in some way. The opportunity with new tech, that is often missed, is not just to prove reach but to reinvent our model so it's more sustainable. Showing more big vanity metrics is great (it has a use case), but as media rights bifurcate the real use is in demonstrating value exchange so even the small - or squeezed middle, can thrive. Timothy Mangnall Ben Wells Roger Mitchell Luis Vicente https://lnkd.in/dwn57h5g