Michael Monheim’s Post

The collaboration between OEMs and tech innovators drives significant strides in everything from automotive to consumer electronics. These partnerships enable the development of cutting-edge products that meet the increasing demand for smart, connected, and sustainable solutions. However, as OEMs take on these new challenges, they also face greater pressure to adapt quickly, scale efficiently, and maintain quality. This balance is crucial for staying competitive in a market where technology evolves at lightning speed. The success of OEMs in this dynamic environment hinges on their ability to embrace change, foster innovation, and collaborate effectively across the supply chain. Those who can do so will not only thrive but lead the way in shaping the next generation of technology. #OEMs #Innovation #Manufacturing

After the 2024 Paris Olympics come to an end, we’re witnessing a significant shift in the way we consume media—and how advertisers reach us. With platforms like Peacock and BBC iPlayer streaming thousands of hours of content, this year’s Olympics could be the most-watched event of the decade, especially on streaming channels. This moment represents more than just a change in viewership habits; it marks a new era in TV advertising. Unlike traditional linear TV, streaming offers advertisers unparalleled opportunities to target specific audiences, adjust campaigns in real-time, and leverage data-driven insights. The result? More personalized, relevant, and effective advertising. The Olympics provide the perfect stage for streaming platforms to showcase their full potential. Whether it’s through targeted ads during live events or interactive content that engages viewers directly, this event will likely reshape how we think about TV advertising for years to come. #Olympics2024 #Streaming #TVAdvertising

Streaming TV is reshaping content consumption, capturing over 40% of TV usage and reaching nearly all U.S. households. Yet, despite its rapid growth, STV's ad spend hasn't fully matched its viewership. To unlock STV’s full potential, we need to advance measurement beyond traditional metrics. Focus on unique reach tracking, engagement measurement, and cross-channel attribution to transform STV into a comprehensive advertising tool. With its ability to target precise audiences and provide actionable insights, STV offers a unique advantage over linear TV. As STV evolves, investing in privacy-first, future-ready ad tech will be crucial. Brands that leverage advanced measurement and secure integrations will not only keep pace but lead in this dynamic space. #StreamingTV #Advertising #DigitalMarketing

While dealmaking in media and advertising shows signs of activity, it's far from a full resurgence. Recent deals like Outbrain’s acquisition of Teads and Publicis’s purchase of Influential hint at recovery but are more of a warm-up than a boom. The market remains cautious due to macroeconomic uncertainties, but the U.S. is leading with increasing activity, and valuations are stabilizing. As firms prepare for future deals, the real M&A wave may hit by late 2024 or early 2025. #MergersAndAcquisitions #Media #Advertising

Connected TV (CTV) has transformed ad targeting, but it brings new challenges, especially in shared viewing settings. Imagine watching YouTube with family and seeing an ad for a divorce lawyer. While AI enhances ad relevance, it also raises privacy concerns. With 51% of CTV viewers watching in groups, balancing personalization with sensitivity is crucial. Marketers should craft strategies that respect viewer privacy while leveraging data effectively. #Marketing #CTV #AdTech #Advertising #Privacy

AI is transforming marketing, handling tasks like optimizing email subject lines and personalizing events. It’s not about replacing humans but enhancing our skills. By automating routine tasks and analyzing data, AI lets us focus on creativity and deeper customer engagement. As AI continues to evolve, it’s important to see it as a powerful tool that complements our skills rather than a threat. Embrace the change, and let AI elevate your marketing game to new heights! #Marketing #AI #DigitalMarketing

APIs are the backbone of mobile ads, connecting ad platforms, apps, and analytics in real-time. They help deliver the right ads to the right people and keep everything running smoothly. But with that power comes risk. If an API used for mobile ads gets hacked, it can put user data at risk and mess with your ad delivery. That's why it's so important to keep APIs secure. Protecting them helps keep your ads on point and your brand trusted. #MobileAds #APISecurity #AdTech

This AI evolution underscores a broader trend: AI’s growing role in strategic decision-making. As AI advances, we'll see a move toward smaller, more agile marketing teams where AI handles routine and strategic tasks, allowing humans to focus on higher-level management and creative oversight. The key will be balancing innovation with the need for human creativity and insight. The future of advertising may well be a blend of AI efficiency and human touch. #AI #Advertising #MarketingInnovation

Streaming platforms have revolutionized advertising by offering unprecedented targeting capabilities. Unlike traditional TV, streaming services provide rich data on viewer preferences and behaviors, enabling brands to deliver highly personalized ads. This precision not only boosts ad relevance but also improves engagement and conversion rates. With the rise of platforms like Netflix, Hulu, and Amazon Prime, advertisers can now reach their audiences with tailored messages that resonate on a deeper level. The shift towards streaming has created new opportunities for brands to connect with consumers in meaningful ways. I look forward to seeing how our industry continues to leverage streaming data to refine your #advertising strategies. #Streaming #Advertising #TargetedAds

Addressable TV is transforming how we target audiences by allowing ads to be tailored to individual households based on data insights. This shift from one-size-fits-all TV ads to personalized content enhances viewer engagement and ad effectiveness. As platforms like YouTube and new entrants like Amazon and Walmart Connect drive growth in connected TV, the potential for addressable TV is expanding. Embracing this technology can lead to more impactful advertising and stronger consumer connections. How are you leveraging addressable TV in your strategies? #CTV #TargetedAdvertising #MarketingInnovation #AdTech