After the 2024 Paris Olympics come to an end, we’re witnessing a significant shift in the way we consume media—and how advertisers reach us. With platforms like Peacock and BBC iPlayer streaming thousands of hours of content, this year’s Olympics could be the most-watched event of the decade, especially on streaming channels.
This moment represents more than just a change in viewership habits; it marks a new era in TV advertising. Unlike traditional linear TV, streaming offers advertisers unparalleled opportunities to target specific audiences, adjust campaigns in real-time, and leverage data-driven insights. The result? More personalized, relevant, and effective advertising.
The Olympics provide the perfect stage for streaming platforms to showcase their full potential. Whether it’s through targeted ads during live events or interactive content that engages viewers directly, this event will likely reshape how we think about TV advertising for years to come.
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