michael john ramos’ Post

$15,870.91 Sale at an ACOS of 12.55 feb sale niche: clothing challenge: Limited Brand Awareness: Without an established brand presence, struggles to generate visibility and attract customers to its clothing products. Competitive Market: The clothing market on Amazon is highly competitive, with established brands dominating search results and customer attention. Budget Constraints: Faces limited resources and needs to allocate its budget effectively to achieve optimal results. No Reviews: Lacks customer reviews, making it challenging to build trust and credibility with potential buyers. Product Differentiation: Needs to find unique selling points to stand out in a market flooded with similar clothing products. Marketing Strategy: Requires a well-thought-out marketing plan to effectively reach and engage the target audience amidst competition. The Approach: Strategic Bidding: Implementing a tailored campaign bidding strategy to maximize returns and minimize wasted ad spend. Negative Keyword Management: Identifying and negating non-converting keywords to improve ad relevance and reduce unnecessary clicks. Bid Optimization: Continuously adjusting bids for the right keywords and ad placements to improve visibility and drive conversions. Budget Control: Monitoring and controlling spending to ensure optimal allocation of resources and maximum ROI. Performance Tracking: Regularly monitoring campaign performance metrics to identify areas for improvement and optimization. #ppcadvertising #amazonadvertising #amazonppc #ppcadvertising #amazonadvertising #amazon

𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐁𝐫𝐚𝐧𝐝𝐬 𝐃𝐮𝐞𝐥: 𝐕𝐢𝐬𝐢𝐭𝐬 𝐯𝐬. 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 New Goals! Amazon Ads just upped the game with distinct Sponsored Brands goals: 𝐃𝐫𝐢𝐯𝐞 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐏𝐚𝐠𝐞 𝐕𝐢𝐬𝐢𝐭𝐬: Focus on getting shoppers to your product pages within Amazon. Ideal for immediate sales pushes. 𝐆𝐫𝐨𝐰 𝐁𝐫𝐚𝐧𝐝 𝐈𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧 𝐒𝐡𝐚𝐫𝐞: Maximize ad visibility in search results, building brand awareness and category dominance. 𝐓𝐢𝐩: Sequential campaigns! Run awareness first (impressions) then retarget with product page visits (clicks) to convert newly aware shoppers. 𝐓𝐡𝐞 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: These new goals unlock strategic possibilities. Craft a winning Sponsored Brands mix to achieve your unique brand objectives, be it immediate sales or long-term loyalty. #amazonads #sponsoredbrands #ecommerce #marketing #newfeatures

Brand Ranking Success: Achieved Rank #35 After managing this brand, I successfully ranked the product at #35 on Amazon through strategic optimization and a data-driven approach. The key responsibilities that contributed to this achievement include: 1. Keyword Research & Optimization: Targeted high-performing and relevant keywords to boost visibility. 2. Competitor Analysis: Identified and analyzed key competitors to refine targeting strategies. 3. Campaign Management: Developed, monitored, and optimized PPC campaigns for maximum ROI. 4. Listing Optimization: Enhanced product listings with SEO-friendly content, improved images, and EBC (A+ Content). 5. Performance Tracking: Continuously monitored performance metrics to ensure sustained ranking improvements. 6. Budget Management: Allocated advertising spend effectively to maximize return on investment. 7. Regular Adjustments: Adjusted strategies based on performance data, ensuring continuous improvement. By focusing on these aspects, I was able to elevate the product's ranking and maintain a competitive edge in the marketplace. #amazonpl #amazonseo #amazonppc #amazonlistingoptimization #amazonprivatelabel #marketing #keywordresearch #salesstrategist #amazonfba #amazonva

I have been promoting FMCG Brands almost over 6 Years now and helped to launch brands globally and give an intial sales kick in the segment to keep the momentum going. Brands, who are still struggling to kickstart i am highlighting key areas to look into as mentioned below: 1) Keyword Optimization: Use relevant keywords in product titles, descriptions, and backend search terms. Research high-performing keywords and incorporate them into your ad campaigns. Targeted Ad Campaigns: 2) Create separate campaigns for specific products like tea and coffee to tailor ads to specific customer interests. Utilize Amazon's targeting options to reach the right audience based on demographics, interests, and shopping behavior. Compelling Product Listings: 3) Optimize product listings with high-quality images and detailed, engaging descriptions.Highlight unique selling points and benefits to capture customer attention. Leverage Sponsored Products: 4) Use Sponsored Products to increase visibility in search results and drive targeted traffic to your tea and coffee listings. Set competitive bids and monitor performance regularly to adjust your strategy. 5) Promotions and Discounts: Consider running promotions or discounts to attract customers. Utilize Amazon's promotional tools like Lightning Deals or Coupons to encourage purchases. 6) Customer Reviews and Ratings: Encourage satisfied customers to leave positive reviews. Respond promptly to customer inquiries and address any concerns to build trust and credibility. 7) Utilize A9 Algorithm Insights: Understand Amazon's A9 algorithm and how it ranks products. Optimize listings based on insights gained from A9's preferences and customer behavior. 8) Monitor and Adjust: Regularly analyze ad performance metrics such as click-through rates, conversion rates, and return on ad spend. Adjust your strategy based on performance data to optimize campaigns for better results. 9) Seasonal Campaigns: Tailor your ad strategy to capitalize on seasonal trends for tea and coffee consumption. Plan promotions and ads around peak demand periods. 10) Competitor Analysis: Keep an eye on competitors' strategies and adjust your approach accordingly. Identify opportunities to differentiate your products and capitalize on gaps in the market. Remember to track your metrics, refine your approach based on performance data, and stay informed about changes to Amazon's advertising platform. #amazon #amazonseller #amazonfba #amazonadvertising #amazonppc #amazonads #amazonbusiness #amazonsellercentral #amazonmarketing #amazonagency #amazonvendor

Here is a CPG brand Prime Day case study you will not see in your feed: - PPC: $0 - Coupons: $0 - Promotions: $0 - Fulfillment: FBM Prime Day sales: 2X of a typical volume How and why? When so many brands invest a lot more in marketing for Prime Day, only to achieve the same ROI and profit $s as regular day? Mastering fundamentals of a healthy business: Consistently great product (4.5+ review rating on Amazon). Strong repeat buyer rate. Strong regional retail distribution (regional is right for the revenue they are at). And yes, of course, we helped them build a strong foundation on Amazon, so they can achieve results like this. But it's a lot easier (and more fun) to do that for a brand that is already a healthy and growing business. So if you are a CPG brand and are disappointed with your Prime Day results: Cut the noise. Stay disciplined. It's harder to do with shiny Prime Day stats all over the place. But cutting out the noise is where profits are created ----- We help CPG brands with revenue growth, profit optimization, and operational buildouts for Amazon channel.

𝐏𝐏𝐂 𝐈𝐒 𝐍𝐎𝐓 𝐖𝐎𝐑𝐊𝐈𝐍𝐆? 𝐃𝐨𝐧'𝐭 𝐛𝐥𝐚𝐦𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐏𝐏𝐂 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫 𝐚𝐥𝐬𝐨 𝐨𝐭𝐡𝐞𝐫 𝐫𝐞𝐚𝐬𝐨𝐧𝐬   ☘ 𝐏𝐎𝐎𝐑𝐋𝐘 𝐎𝐏𝐓𝐈𝐌𝐈𝐙𝐄𝐃 𝐂𝐀𝐌𝐏𝐀𝐈𝐆𝐍𝐒 May be your campaigns are not properly structured, targeted, or optimized for relevant keywords. ☘ 𝐋𝐎𝐖-𝐐𝐔𝐀𝐋𝐈𝐓𝐘 𝐏𝐑𝐎𝐃𝐔𝐂𝐓 𝐋𝐈𝐒𝐓𝐈𝐍𝐆 May be your Product listing is not well optimized or listing visuals is not good enough. ☘ 𝐁𝐔𝐃𝐆𝐄𝐓  May be your budget is too low, your ads might not be shown frequently enough to produce significant results. ☘ 𝐒𝐄𝐀𝐒𝐎𝐍𝐀𝐋𝐈𝐓𝐘 May be your product is seasonal and your PPC performance is down during certain times of the year. ☘ 𝐏𝐑𝐈𝐂𝐈𝐍𝐆 May be pricing of your product is not competitive. 𝑾𝒉𝒂𝒕 𝒅𝒐 𝒚𝒐𝒖 𝒕𝒉𝒊𝒏𝒌 𝒊𝒔 𝒕𝒉𝒆𝒓𝒆 𝒂𝒏𝒚 𝒐𝒕𝒉𝒆𝒓 𝒓𝒆𝒂𝒔𝒐𝒏 𝒕𝒐𝒐? 𝑷𝒍𝒆𝒂𝒔𝒆 𝒕𝒆𝒍𝒍 𝒊𝒏 𝒄𝒐𝒎𝒎𝒆𝒏𝒕𝒔 𝑻𝒂𝒈 𝒔𝒐𝒎𝒆𝒐𝒏𝒆 𝒘𝒉𝒐 𝒏𝒆𝒆𝒅𝒔 𝒕𝒐 𝒔𝒆𝒆 𝒕𝒉𝒊𝒔 #amazonfba #amazonprivatelabel #amazonwholesale #ppc #amazonppc #amazonadvertising #drivesales  

Do you want to know if your Conversion Rate is on track or if you need improvements? You can do this if you have a registered brand! How? Just follow the steps below: 1. Go to Campaign Manager 2. Click on Insights and Planning 3. Go to Brand metrics 4. Choose your category near your brand name 5. Click on View detailed metrics for your brand in this category 6. When you scroll down this page you will be able to see the Conversion Rate of your brand compared to the Category Median Conversion Rate. What you should do after you see this? If your conversion rate is below the Category Median Conversion Rate, check your product pages and look for the best competitors in your niche, analyze their product pages and update yours so you can improve your Conversion Rate! Low Conversion Rate often comes from product pages that are not well optimized. #amazonadvertising #amazonads #amazonppc #amazonbusiness #amazonbrand #amazonfba #ecommerceempirelaunchers

𝐀𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐖𝐢𝐧𝐝𝐨𝐰𝐬 𝐟𝐨𝐫 1𝐏 𝐚𝐧𝐝 3𝐏 𝐬𝐞𝐥𝐥𝐞𝐫𝐬 Amazon provides different attribution windows for 1P (first-party) and 3P (third-party) sellers regarding sponsored products ads data. This variance affects the measurement of ad performance and marketing strategies. Vendor sellers have a 14-day attribution window, capturing the "Brand Halo" effect. This allows any product sale within the brand to be attributed to the ad if purchased within 14 days of a click. This holistic view helps vendors manage a broader product range with longer sales cycles. In contrast, Seller Central merchants have a 7-day attribution window, suitable for tracking direct sales from ads due to typically narrower product ranges and shorter sales cycles. This setup allows quicker adjustments to ad strategies based on immediate sales data. For vendors, the 14-day window provides a comprehensive view of overall brand sales, including non-advertised products, offering deeper consumer behavior insights. Seller Central merchants benefit from the 7-day window by making timely adjustments based on immediate feedback. Understanding these differences is crucial for advertisers to optimize campaigns and make informed ad spend decisions. ------------------------------------------------------------------------------- AGL is a complete Amazon Brand Management agency dedicated to assisting brands facing growth challenges. #AGL #AmazonFBA #Ecommerce #AmazonSeller #EcommerceTips #FBA #AmazonBusiness #Amazonads #AmazonPPC #AmazonAdvertising

🍫 Case Study Spotlight: Boosting Sales for a Premium Chocolate Brand on Amazon! 🍫 We are excited to share our latest success story! Discover how Uprank helped a premium chocolate brand significantly increase their sales on Amazon through our Amazon Managed Service. Our approach included: 🔹 Comprehensive product listing optimization 🔹 Targeted advertising campaigns 🔹 Strategic keyword research and implementation 🔹 Continuous performance monitoring and adjustments The results? 🔹546% increase in New to Brand Sales 🔹7% Peak Season ACoS 🔹282% Year on Year Sales Growth Read the full case study to learn more about our strategies and the remarkable results we achieved: https://lnkd.in/eBdqr-S5 If you're looking to elevate your brand's performance on Amazon, let Uprank be your partner in success. Get in touch with us today! #AmazonSales #EcommerceSuccess #CaseStudy #DigitalMarketing #UPRANK #BrandGrowth #AmazonAdvertising

🥇🎯$945,527 Sales at a TACOS of 8.1% in the last 30 days! 🛍️Niche: Beauty & Personal Care 🛒MarketPlace: The United States 🧾Number of SKUs: 70+ Period of Affiliation with us (EB) : 2+ Years 💰Grown from 250K to 945K+ in 24+ months. 💵Growth Rate: 378% Average Growth Rate MoM: 18% 💸Next Milestone: To cross $ 1 million in the next month. 💡The Challenges and Approach: Controlling Cannibalization of Sponsored Placements over Organic for over 1000+ targets. 📍Meeting the client's expectations/goals which were; Growth 📉Maintaining ROI / TACOS Here, we initially touched only those areas that were labeled as "missing opportunities" by EB with a slow-paced approach. 📈In the meantime, as we started getting results at a low CPC (due to an old brand) high-end results with a moderate ACOS, we pushed rest of the targets to maintain the sales growth ratio. This allowed us to keep our overall ROI maintained and simultaneously to turn the growth mode ON. 📊Addition of more Catalogs within the same brand. New Premium and high-end video shoots and photoshoots with our models in the UK. And much more! The Impacts: Mentioned below the title.⭐ Open to your questions! Best, Muhammad Weshal #ppcexpert #accountmanagment #amazonadvertising #amazonfba #amazonexpert #ppcads #amazonfbaexpert #Letsconnect #BigPrimeday2023 #accountmanagment #amazonadvertising #amazonfba #amazonexpert #ppcads #amazonfbaexpert #Letsconnect #BigPrimeday2023