I use tech to help brands connect with, and generate revenue from, gamers ⚡esports as a service ⚡ Creating engaged communities⚡Increasing ARPU
"The esports audience knows Perfectly Well how to isolate themselves from traditional marketing." Michael Blicharz hit the nail on the head with this one. As a gamer, we know when we're being marketed to, but honestly, we don't mind if there's something in it for us! If you want to generate returns from gamers, you must be self-aware and essentially extend an invitation to gamers; we know you're selling to us, but focus on us first..then sell the product. Brands must focus on creating an authentic long-term value proposition that, above all else, serves that community. That is the way to generate returns from gamer audiences. At EIG, we enable brands like VfL Wolfsburg to build engaged gamer communities beyond esports with our gamer-centric platform. If you want to leverage gaming to build your brand in the long run instead of hard selling, I'd love to discuss how we can help you build a gaming ecosystem around your brand with a real ROI. #Noads #GamingROI #esports #Gamification
Are you a marketeer who seeks to engage with gamers? 👾 With 3 billion gamers out there, that's definitely a great idea! You'd like to do it in an effective and authentic way? When tackling gaming audiences, there's some things to keep in mind. Michał Blicharz, our VP of Product Development, wraps up some key 'DOs & DONTs' for you in the video below. You'd like to explore gaming & esports activations for your brand? Get in touch with our Global Brand Partnerships team here on LinkedIn >> 🇪🇺 Jasmin Haasbach 🇺🇸 Eli McCarrel #worldsbeyondgameplay #gaming #esports #brandpartnerships #marketingmix
