Michael Dillon 📈’s Post

𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗔𝗽𝗽𝗲𝗮𝗿𝗮𝗻𝗰𝗲𝘀 𝘁𝗼 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗟𝗲𝗮𝗱𝘀 𝗮𝗻𝗱 𝗚𝗿𝗼𝘄 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀  Podcasts are booming, and they offer a golden opportunity to reach new audiences and generate leads. 👇 Here’s how you can turn your guest spots into business growth: 1. 𝗖𝗵𝗼𝗼𝘀𝗲 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀: Align with shows that cater to your target audience. Research the podcast’s listener demographics and engagement levels. 2. 𝗗𝗲𝗹𝗶𝘃𝗲𝗿 𝗩𝗮𝗹𝘂𝗲: Share actionable insights, compelling stories, and unique perspectives. The more value you provide, the more likely listeners will seek you out. 3. 𝗖𝗹𝗲𝗮𝗿 𝗖𝗮𝗹𝗹-𝘁𝗼-𝗔𝗰𝘁𝗶𝗼𝗻: Direct listeners to a specific landing page or offer a free resource. Make it easy for them to take the next step. 4. 𝗣𝗿𝗼𝗺𝗼𝘁𝗲 𝗬𝗼𝘂𝗿 𝗔𝗽𝗽𝗲𝗮𝗿𝗮𝗻𝗰𝗲: Share your episode on LinkedIn and other social platforms. Tag the host and use relevant hashtags to increase visibility. 5. 𝗘𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝗟𝗶𝘀𝘁𝗲𝗻𝗲𝗿𝘀: Respond to comments and messages from listeners who reach out. Building relationships can turn casual listeners into loyal customers. 6. 𝗥𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Turn key points from your podcast into blog posts, social media snippets, or even a webinar. #PodcastMarketing #LeadGeneration #BusinessGrowth

Understanding Your Audience 🎙️ Struggling to Grow Your Podcast? Understanding Your Audience is Key! Creating content that resonates starts with knowing your audience deeply. Go beyond basic demographics—explore their interests, challenges, and preferences. Use surveys, feedback, and social media insights to build a detailed listener profile. 👉 Curious about audience insights? Explore ways to enhance your podcast strategy. #Podcasting #AudienceTargeting #PodcastSuccess

If you're considering where to invest your marketing dollars in 2024-2025, look no further than podcast advertising. Here’s why it’s a game-changer for brands: 1️⃣ High Engagement: Podcast listeners are highly engaged and more likely to consider brands they hear advertised. 2️⃣ Targeted Reach: With countless niche podcasts, you can target specific demographics more effectively than traditional media, ensuring your message reaches the right audience. 3️⃣ Creative Flexibility: Podcasts allow for creative storytelling, making it easier to convey your brand’s message in an authentic and engaging way. Now’s the time to tap into the booming podcast market and connect with listeners like never before! 🚀 #PodcastAdvertising #MarketingStrategies #BrandEngagement

The Golding Group Strategic Growth Podcast Ep191: 4-Step Strategic Decision-Making Process. A guide to being strategic, systematic and comprehensive in your decision-making.

Want to know how to attract sponsors to your podcast? Securing sponsors is a game-changer for any podcast. It not only provides financial support but also validates your content's impact. Here's how to attract sponsors to your podcast: 1️⃣ Define Your Niche: Sponsors look for podcasts with a clear, engaged audience that matches their target market. Define your niche and understand your audience's demographics and interests. 2️⃣ Build Your Audience: Your audience's size and engagement level are critical. Focus on growing your listener base and engaging with them through social media and email newsletters. 3️⃣ Create a Media Kit: Your media kit should include your podcast’s description, audience demographics, download stats, engagement rates, and testimonials. Highlight previous successful sponsorships, if any. 4️⃣ Identify Potential Sponsors: Look for brands that align with your podcast's values and audience interests. Start with products or services you already use and love. 5️⃣ Offer Various Sponsorship Packages: Be flexible with your offerings. Include options like pre-roll and mid-roll ads, sponsored episodes, and social media shoutouts. Tailor packages to meet the sponsor's goals. 6️⃣ Showcase Value Beyond Numbers: Share success stories of audience engagement, such as listener feedback or actions taken from your content. Brands value an active and responsive audience. Want to learn how podcast guesting can help grow your business in 2024? Book a free consult with our team: https://lnkd.in/eNH8kzYe P.S. Want to learn how podcasting can help your real estate business grow?  Start today by accessing our free e-book by clicking here: https://lnkd.in/epMsbb3G #realestatejourney #investmentgoals #realestate #realestateinvesting  #multifamilyinvesting #realestateinvestor #multifamily #passiveinvesting  #syndication

If you're considering where to invest your marketing dollars in 2024-2025, look no further than podcast advertising. Here’s why it’s a game-changer for brands: 1️⃣ High Engagement: Podcast listeners are highly engaged and more likely to consider brands they hear advertised. 2️⃣ Targeted Reach: With countless niche podcasts, you can target specific demographics more effectively than traditional media, ensuring your message reaches the right audience. 3️⃣ Creative Flexibility: Podcasts allow for creative storytelling, making it easier to convey your brand’s message in an authentic and engaging way. Now’s the time to tap into the booming podcast market and connect with listeners like never before! 🚀 #PodcastAdvertising #MarketingStrategies #BrandEngagement

Podcasts can be a game-changer for associations 🎙️ They offer a unique way to connect with members, establish thought leadership, and even attract new audiences. In our latest blog post (link in comments), we explore 10 key benefits associations can gain from podcasting, including: 👥 Boosting member engagement, especially with younger demographics 💰 Creating a new revenue stream through sponsorships and ads 📈 Expanding reach and attracting new members 🏆 Establishing your association as a thought leader Discover how podcasting can help your organization by clicking on the link in the comments. #OneKellen #associationmanagement #podcasting Patricia Sullivan

Happy #bankholiday folks! Whilst you're enjoying your well earned day off why not have a listen to my latest podcast, why you should be using #YouTube for your business. A quick 20 mins to give you some pointers on how YouTube can help grow your business and increase your brand awareness! #startup #smallbusiness #socialmedia #socialmediamanagement #content #contentcreation #graphicdesign #design #photography #productphotography #videography #advice #media #help #youtube #mediaplatforms #brandidentity #branding #analytics #data #marketing #podcast https://lnkd.in/e2xEvqPQ

Know your audience. This is much further and deeper than simple demographics. Understand their motivation. Do they need or want your product or service? What are their options when it comes to paying for your product or service? Understand your competition. Understand that your audience can do something else with their money. Understand that your audience can do nothing at all with their money. Understand the motivation of your audience. Their why, what their options are and how you can be the best option available to them. Strategic Growth Podcast Ep191: 4-Step Strategic Decision-Making Process. A guide to being strategic, systematic and comprehensive in your decision-making. This episode will provide you with all the information you need to craft a strategy and plan for implementation, execution and measurement. Your decision-making process can be strategic, systematic and comprehensive. Insert the proper details depending on your organization, competition, audience, and market. You now have all the tools to begin the process. For a more detailed discussion about utilizing strategic planning for your business decision-making process, please contact us. https://lnkd.in/eXKkpSx The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Hosted by Kyle Golding, Chief Strategic Idealist for The Golding Group. Listen/Watch/Stream/Subscribe to the podcast https://lnkd.in/gRRW7GF7 on YouTube or wherever you find great podcasts. Subscribe so you never miss an episode. Tell a friend, leave a review and engage with us here (DMs are open) #Podcast #Marketing #Strategy #Process #Management #ChangeAgent #ChangeManagement

Are millennials the main character of today’s economy? 🎙️👀 The New York Times Dive into our latest #CommerceExperience podcast episode, where Elena Kacan chats with Jennifer Peters, Sr. Manager of E-commerce at OLLY PBC, and Phillip Jackson, co-founder of Future Commerce, about how brands should navigate the nuances of their target audience. It's not "one size fits all" but rather understanding your customers and their habits (especially with millennials). Watch the full episode on YouTube here: https://bit.ly/3Qe7zmS #Podcast #MarketingStrategy #NewYorkTimes #millennials