WHERE DOES THE VINEYARD STAND?
For some years, wine tourism has expanded from the tasting room to the vineyard: age, density of vines, grape varieties. Over the years, the agricultural dimension has become increasingly distant from the consumer, and wine tourism is one of the keys to returning to the farming world, at least for a few hours, in safety and tranquillity. 🌳
From the point of view of the hiker, the vineyard is an intermediate point: it belongs to the winery and is private property, but at the same time, it belongs to the world of open air, 🌞 light, rain, and grass underfoot, without which it could not exist.
#TheWineWalk is the ideal continuation of the vineyard towards the outside world rather than in the winery's direction. It is for those who want to read the route in the correct sequence: starting from an ideal point and through a path between past and present, arriving together at the winery—on foot, at a relaxed pace, without stress.
The route is designed in advance, but the guests are an important and unpredictable part. You never know beforehand whether the most exciting part of the itinerary is an abandoned church, a century-old plant, or a bougainvillea blossom. 🌺
And that is when you get to the vineyard: to the ripening fruit assisted by man before disappearing into the cellar between barrels of different materials and nature. From there to the tasting, the step is short. 🍷 Cheers!
#tourism #foodandwinetourism #hiking #winetours #wineexperience #pdowines #winelovers
Intriguing perspective, Michelle Greenwald. How might businesses apply these strategies for economic revitalization?