Time scarcity is a well-known persuasive technique used to create a sense of urgency in order to inspire immediate action. In the retail space, it was used to increase purchasing behavior, but this was only studied in the brick-and-mortar environment. You could assume that this would translate to a digital environment, but unless you ask the question and collect the data, you really don’t know. A study came out in one of the American Marketing Association’s scholarly journals that looked at that question. Here’s the article that talked about the study. You don’t know until you ask the question and collect the data. Here, the answer here was maybe not.
