Michiaki T.’s Post

Have you felt the effects of burnout?    Burnout and mental health concerns are reshaping brand expectations for both employees and consumers. According to Getty Images' VisualGPS research, 82% of British people prioritize mental health over their careers, and 92% seek more mental health support.    So, how can brands envision a more engaging and holistic approach to workplace wellness, transitioning from burnout to balance? It starts with visuals. Learn more from the creative experts at Getty Images: https://lnkd.in/eBMVCvxD #GettyImages #iStock #VisualGPS #wfh #hybridwork #workplace #wellness #burnout #mentalhealth

Getty Images' VisualGPS research reveals that 79% of Americans across all age groups understand that not everything they see online can be trusted. Clients can trust Getty Images content confidently, as our pre-shot library does not include AI-generated material. We are fully committed to authentic visuals, meticulously crafting each image and video to portray genuine human moments.     Getty Images Creator Willie B. Thomas recently captured images of a family-owned and operated construction business working on location in Atlanta, GA—an excellent example of a hard-working American family building a business through integrity and trust, in a pivotal battleground state.  https://lnkd.in/eDhhfzpG    #GettyImages #iStock #VisualGPS #construction #Americanmade #Americanlaborforce #Americanjobs #politicalissues #USelections #family #smallbusiness #SMB

Did you know that 67% of consumers prefer short-form videos on social media?  The latest VisualGPS research from Getty Images highlights the growing importance of video content, especially for today’s travelers.    How your brand showcases sustainable journeys and authentic travel experiences is crucial. In Europe, climate uncertainty and wellness depictions play an even more significant role when travelers are choosing their destinations.     Read the full article to learn more about leveraging this insight to create engaging content that resonates with your audience: https://lnkd.in/ezXcG5B9    #GettyImages #iStock #VisualGPS #travel #authenticity #sustainability #videocontent #video #digitalmarketing

Advertising has always reflected societal norms and expectations, especially when it comes to gender roles and identities.  While the depiction of women has evolved in the last 20 years, the portrayal of men has been slower to change. VisualGPS research from Getty Images reveals that over 8 in 10 European agree that men should be whoever they want to be, free from societal expectations.     So, what can brands do to reimagine the male consumer? And how can they break from limiting stereotypes to be more resonant with a male audience? Here’s what the visual experts at Getty Images are saying: https://lnkd.in/ecDqKUik     #GettyImages #iStock #VisualGPS #advertising #digitalmarketing #authenticity

At Getty Images, our latest VisualGPS research explores how visuals can help healthcare brands stand out by understanding consumers' priorities and visual preferences within the United Arab Emirates (UAE). Here are three key insights to empower your visual choices in 2024:    🔸 Emphasize a variety of activities supporting mental well-being. 🔸 Show how digital health solutions can cater to the unique needs of every generation. 🔸 Highlight diverse and inclusive representation.    Want a closer look at the research? Find it here: https://lnkd.in/eKVzx4qA   Let’s connect if you want to elevate your brand’s visual strategy.  #Gettyimages  #iStock #VisualGPS #authenticity #travel

In APAC, less than 5% of content downloaded from Getty Images visualizes environmental, social, and governanece (ESG) issues, significantly lower than the global average of 10%. Most visuals feature eco-friendly symbols (wind turbines, hands cradling the earth, etc) and the color green. To make your brand stand out, consider using CGI or generative AI to visualize ESG concepts, or incorporate a range of colors to showcase your brand’s unique perspective on ESG commitments and a hopeful future. Check out some inspiration here: https://lnkd.in/eZZXnjYn Reach out if you’re ready to elevate your brand’s ESG visuals! #GettyImages #iStock #VisualGPS #Sustainability #ESG #branding #digitalmarketing

Have you felt the effects of burnout?    Burnout and mental health concerns are reshaping brand expectations for both employees and consumers. According to Getty Images' VisualGPS research, 82% of British people prioritize mental health over their careers, and 92% seek more mental health support.    So, how can brands envision a more engaging and holistic approach to workplace wellness, transitioning from burnout to balance? It starts with visuals. Learn more from the creative experts at Getty Images: https://lnkd.in/eBMVCvxD #GettyImages #iStock #VisualGPS #wfh #hybridwork #workplace #wellness #burnout #mentalhealth

ゲッティイメージズはPullman東京田町にて、グローバル企業交流会を開催し、製造、消費財メーカー、ITなどの12社 からご参加いただきました。 Creative InsightsチームYuri Endoが DE＆IとESGにおける、ブランドのストーリーの表現をご紹介。各テーマへの取り組みについて、活発なディスカッションが行われました。  皆さまのご熱心なご参加と熱気あふれる議論、素晴らしい交流の場となりました。ブランドコミュニケーションに取り組まれるプロの方々の視点をお聞きして、大変勉強になりました。今回、新たな繋がりやビジュアルインサイトやソリューション、新しいアイデアなどを得られる場となりましたら幸いです。また、ぜひ開催できればと思います！   Adrian Robin NgoRumika HamanoNiki (Nahoko) IshiiSari Kanda 様ご参加いただき、ありがとうございました。   #グローバル交流会 #VisualGPS #ESG ＃多様性 #ビジュアル戦略 #ストーリーテリング #movetheworld  #gettyimages 

1 in 4 adults in the US live with a disability, but less than 2% of popular visuals contain a person with a disability. How is this lack of visual representation impacting younger generations with disabilities? Through Getty Images’ VisualGPS research we see a need to capture inclusive education stories, particularly for disabled students. Getty Images contributor, Maskot arranged access to a special education school, casting actual students to ensure authenticity. Built around key academic concepts such a learning, mentorship, and comradery, this differentiated stills and video shoot offers familiar educational motifs with modern sensibilities: https://lnkd.in/emWtd-TB     #GettyImages #iStock #VisualGPS #gettyimagesvideo #video #disability #education #inclusivity #authenticity

VisualGPS research from Getty Images reveals that 50% of luxury travel videos take place at hotels and 43% do not feature people at all, yet 49% of high‑income Americans prefer travel visuals that are casual and affordable over those that denote opulence and glamour. Curious to learn more and see the visuals that resonate with today’s consumers? Read the full article here: https://lnkd.in/e85MJAq5 #GettyImages #iStock #VisualGPS #gettyimagesvideo #video #travel #travelvisuals #summervacation #luxurytravel #vacation