Microsoft Advertising’s Post

Exploring increased streaming spend for 2024? With ad spend on CTV platforms reaching $1 billion this summer, the connected TV landscape is rapidly evolving, offering advertisers opportunities for precise targeting and performance tracking amid shifting cost dynamics. Navigating challenges like measurement concerns and platform inconsistencies is crucial for maximizing ROI in this dynamic space. #CTV #Streaming #MarketingTrends #DigitalAdvertising https://lnkd.in/gAs_3Z85

Exploring increased streaming spend for 2024? With ad spend on CTV platforms reaching $1 billion this summer, the connected TV landscape is rapidly evolving, offering advertisers opportunities for precise targeting and performance tracking amid shifting cost dynamics. Navigating challenges like measurement concerns and platform inconsistencies is crucial for maximizing ROI in this dynamic space. #CTV #Streaming #MarketingTrends #DigitalAdvertising https://lnkd.in/eJtsvPra

As audiences continue to grow on streaming, Connected TV offers the opportunity for marketers to use precise user targeting, expanding well beyond the basic demo/geo options available on Linear. Adapting means prioritizing "who" we reach as much as "how many." It's a dynamic shift promising more effective engagement. #StreamingAds #ConnectedTV #AudienceTargeting #programmaticadvertising

What does the TV industry look like in 2024 as we see a continued growth of CTV in 2024? As viewers increasingly gravitate towards CTV devices and streaming services, a paradigm shift is underway. CTV offers viewers flexibility, vast content options, and cost-effectiveness, making it a compelling choice. Join us in our latest blog as we explore the transformative power of CTV and how it's revolutionizing the TV industry and advertising : https://lnkd.in/eJRHvYxQ #ctv #tv #2024trends #ai #digitaladvertising

Roku and iSpot partner to enhance streaming TV Measurement: Roku and iSpot.tv last month announced a new partnership. The collaboration aims to address challenges associated with measurement fragmentation in the CTV landscape and empower marketers with more precise data. #digitalmarketing #marketing

As we see more transparency around streaming viewership, advertisers are eager to invest more in the space, as they've grown used to the ample demographic stats surrounding linear TV. Yet something to remember is that just knowing how many people are watching a show isn't enough: you need to consider who you're reaching. Experts suggest this could serve as an opportunity for Connected TV to evolve beyond the linear model, allowing for more personalized ad content for streaming. #MarketingStrategy #ConnectedTV #Streaming

As the shift from traditional TV to streaming services gains momentum among consumers, ad-supported connected TV (CTV) is not just experiencing growth, but is also proving to be increasingly effective. This trend is expected to capture a greater share of advertising investments over the next two years. I recently had the privilege of discussing @Circana’s latest insights on Return on Ad Spend (ROAS) for CTV with @The Current. Dive into the full article here: https://lnkd.in/gMUUMAWW #StreamingRevolution #MarketingTrends #MediaInnovation

Great piece from Nicolle Pangis at Ampersand on best practices for converged media buys across linear, FAST, OTT/CTV, etc. Thanks Nicolle! "Supplementing linear with streaming, using careful analysis to minimize under- and over-frequency, is the answer. For example, a car company might generate broad awareness for a new model through a national TV campaign during prime time, and complement that with targeted ads on streaming platforms to reach tech-savvy and younger audiences and showcase the car's innovative features and eco-friendly benefits. Addressable TV campaigns also offer unique opportunities to fill gaps in reach. A thoughtful integration of these based on data and testing is what will ultimately enable most marketers to deliver the right message to the right audience at the right frequency, ultimately driving maximum return on investment."

ICYMI: Roku and iSpot partner to enhance streaming TV Measurement: Roku and iSpot.tv last month announced a new partnership. The collaboration aims to address challenges associated with measurement fragmentation in the CTV landscape and empower marketers with more precise data. #digitalmarketing #marketing

FYI: Roku and iSpot partner to enhance streaming TV Measurement: Roku and iSpot.tv last month announced a new partnership. The collaboration aims to address challenges associated with measurement fragmentation in the CTV landscape and empower marketers with more precise data. #digitalmarketing #marketing