Microsoft Advertising’s Post

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One of the challenges of #retailmedia is navigating fragmentation to deliver the opportunity for scale to #retailers, #brands and #agencies. In Europe, partnerships have long been discussed as a route to tackle fragmentation and our our newly announced relationship with Microsoft is designed to bring our clients the opportunity to navigate these challenges more quickly. This is an exciting development for Criteo, the industry and our partners. Criteo Microsoft Advertising

This. Is. Big. Working across so many individual retail media networks is one of the biggest challenges I hear from brands and media buyers and we know it isn’t sustainable in the long term. Here’s a big step to helping address that fragmentation. Exciting day for Criteo and Microsoft Advertising 🚀

For all the feedback I've heard about the complexity out here in the Retail Media space, I'm glad there can be evolution like this that helps all players involved. Our MSA post here: https://lnkd.in/gEKeYrjE

📣 BIG, and exciting news to share to my Retail Media network. Microsoft Retail Media is collaborating with Criteo to charter a new, more scalable, innovative (and AI-enabled) ecosystem for advertisers. 💹 Retail Media is one of the fastest-growing sectors in advertising. It represents 16% growth of global ad spend - $216B by 2028 - and a huge opportunity for brands across industries from a monetization standpoint. 💡 The continuous rise of "commerce" media has led to a treasure trove of companies offering their unique compass to navigate the murky waters of personalized shopping in ad form. We've all clicked on a sponsored ad, but what I'm excited to see next is connecting the dots between "anywhere" media. The gas station, the mini mart, the refrigerator aisle, the checkout...a connected instore / online customer journey is within reach. I'll get the popcorn; this is going to get good. Shanthi Rajagopalan; Paul Longo; Kerry Pochinco; Henry Marcus; Nate Pinkston; Hanh Rohan; ShiSh S.; Kelly Wearmouth; Claus Loos

New year, new enhancements! ⚡️ Our partners at Microsoft Advertising have shared an exciting update on a brand-new way to run your Lodging campaigns. Read all about it here: https://lnkd.in/dj8bVSdv #MSFTAds #LodgingSolutions #MarketingAndAdvertising #ProductUpdates

Great to see this global announcement go live, as Integral Ad Science launched our new expanded strategic collaboration with Microsoft Advertising to provide brand safety & suitability, viewability, and invalid traffic (IVT) measurement for the Microsoft Advertising Network and Microsoft Invest platforms. As Lisa Utzschneider, CEO, IAS says: "With this first-to-market collaboration, IAS and Microsoft Advertising are driving greater value for our mutual advertising customers, bringing actionable data through independent verification that delivers real outcomes for advertisers. Using IAS’s differentiated data, advertisers can have confidence they are driving results, reaching real people, and protecting their brand equity to maximize campaign performance." You can read more here on MediaPost https://lnkd.in/emWg-t6r

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